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The Psychology of Customer Loyalty: How to Build Strong Brand Advocates

rethinkCX

In todays competitive market, understanding the psychology behind customer loyalty can help brands cultivate long-lasting relationships with their audience. By leveraging emotional connections, personalized experiences, and trust-building strategies, businesses can turn one-time buyers into brand advocates.

Loyalty 52
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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution. This session explored how to turn passive browsing into active engagement with predictive content recommendations.

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4 customer-based strategies health care can learn from retail

Alida

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154
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The role of emotions in CX and how you can use them to design better experiences

ECXO

For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customer base. This is what the famous NPS attempts to measure.

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Top Tips to Boost Engagement and Satisfaction in the Retail Customer Experience

CSM Magazine

Music that matches the pace of your brand (so maybe skip the techno at 10 a.m. User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort. Gamification can work wonders here too.

Retail 52
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Customer Loyalty Program: The Ultimate Guide

ProProfs Chat

“How do we get ardent customers for our brand?”. If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. Before turning into global names, brands like Starbucks and Amazon might have faced the same challenge. What is a Customer Loyalty Program? From where do we start?”.

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What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players

Optimove

lottery brands to stay competitive. Implement gamification and loyalty programs for deeper player engagement. France, and Italy, lotteries are seamlessly integrating with mobile apps, enabling players to buy tickets, check results, and engage with the brand—all within a few taps on their phones. In markets like the U.K.,