Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In short, brands have to be vocal about their values and principles all while backing them up with actions. Tip #5: Make it social.

Tips 105

Tips Gamification Engagement Marketing 105

Alida

APRIL 5, 2017

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154

Retail Customer Base Strategy Rewards Programs 154

BirdEye

JUNE 15, 2023

As a local business looking to improve sales, your marketing strategy has to include a refer-a-friend program. Many leading brands like Tesla, Dropbox, and Airbnb successfully use refer-a-friend programs to grow revenue. Automation guarantees that your referral program gets in front of customers who will most likely share your brand.

Sales 90

Sales Social Media Gamification Brands 90

Lithium

FEBRUARY 28, 2023

There is Meta, the brand, and there is the all-encompassing term, metaverse, which essentially means multiple worlds enabled through augmented and/or fully virtual experiences, where people can interact, work, play and more. Brands and communities looking to build here, will start as all communities do, around a sense of collective meaning.

Social Media 93

Social Media Gamification Fashion Entertainment 93

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. For example, you could automate emails to welcome new customers, thank them for their purchases, or re-engage with those who haven’t interacted with the brand recently. Eventually, it can foster loyalty and encourage repeat business.

Customer Retention 52

Customer Retention Software Gamification e-support 52

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

SurveySensum

FEBRUARY 22, 2024

And creating an effective Employee Experience Strategy is the perfect approach to it. Say no more — This article delves into the 4 pillars of the employee experience strategy that will help you build the foundation of an exceptional employee experience. What is an Employee Experience Strategy? But how to do that?

Employee Experience 52

Employee Experience Strategy Net Promoter Score Policies 52

CSM Magazine

SEPTEMBER 8, 2023

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. A/B testing can be a game-changer here, allowing businesses to discern the most effective pricing strategies. It’s vital to maintain customer trust.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

BirdEye

NOVEMBER 20, 2023

This strategy transforms satisfied customers into brand champions who actively refer new business. Referral marketing is a strategy that encourages existing customers to refer new ones to your business. It integrates with various payment gateways to easily get rewards into the hands of your brand ambassadors.

Software 64

Software Marketing Multi-Channel e-support 64

Lithium

DECEMBER 10, 2019

Here at Khoros, we have the benefit of working with more than 2,000 global brands on their digital marketing, care, and community strategies, and we’ve aggregated that experience into top trends every brand should know in 2020. Internal silos are short-changing brands. Online consumers value peer feedback above all.

Trends 52

Trends Customer Engagement Engagement Gamification 52

Lithium

SEPTEMBER 5, 2023

BRAND CONFIDENCE GUIDE: Customer Advocacy Khoros surveyed 1,620 adult consumers to understand better sentiment surrounding the state of consumer confidence in brands and the factors that drive customer loyalty. If you are a customer and unable to access anything, click the chat bubble (bottom right) and type Customer Access.

Gamification 52

Gamification Metrics Social Media Tips 52

ShepHyken

NOVEMBER 29, 2019

This Maya Angelou quote fits perfectly when talking about the factors responsible for positive brand customer service. Support experience, overall experience, company culture, quality of product/service, are the major factors that decide how your brand makes the customer feel. Use social media as a forefront of customer service.

Technology 133

Technology Customer Experience Social Media Multi-Channel 133

SurveySensum

JULY 9, 2024

Their retention strategy includes different reward programs, customized menus, personalized recommendations and offers, and many more. Along with that, they also provide their support via different channels (in-store, social media, etc) but always deliver the same level of satisfaction via all channels.

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

SurveySensum

JULY 19, 2023

According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.

Retail 40

Retail Examples Customer Experience Social Media 40

CSM Magazine

MARCH 13, 2022

While companies often develop the right strategies, the best customer outcomes occur where tools and strategy intersect and focus on this interconnection to deliver a superior Total Experience. Most companies employ the standard customer support tools and platforms, such as email, phone, and social media.

Self Service 52

Self Service Study Gamification Customer Centricity 52

NobelBiz

FEBRUARY 27, 2024

Organizations achieve this by integrating technology, refining processes, and deploying innovative human resources strategies. When a call center operates efficiently, it not only reflects well on the immediate interaction but also enhances the overall perception of the brand.

Call Center 104

Call Center Tools Contact Center Net Promoter Score 104

LiveChat

JANUARY 23, 2020

I think about the brands behind them. All of them are associated with brands that carefully created them for you to think about in very specific ways. Those brands are the reasons why you choose one product over another. The way brands communicate with people has been continually changing over the last decade or so.

Brands 69

Brands Gamification Groups Feedback 69

SmartKarrot

DECEMBER 10, 2020

SaaS gamification is one such technique that has helped businesses up to a vast extent in this context. In today’s world, grabbing people’s attention has become one of the biggest assets for the brands. With so little time to spare, it has become a challenge for the brands to engage their customers. What is SaaS gamification?

Gamification 11

Gamification Customer Success Social Media Loyalty 11

Lithium

DECEMBER 10, 2019

Here at Khoros, we have the benefit of working with more than 2,000 global brands on their digital marketing, care, and community strategies, and we’ve aggregated that experience into top trends every brand should know in 2020. Internal silos are short-changing brands. Online consumers value peer feedback above all.

Trends 40

Trends Customer Engagement Engagement Gamification 40

CSM Magazine

JULY 4, 2019

The modern consumer expects to be able to interact with your brand across multiple channels. From self-service to social media and automated chatbots, you have a plethora of opportunities to provide your customer with an amazing CX. As the customer journey becomes more multichannel, so too must your strategy.

Self Service 45

Self Service Customer Service Gamification Social Media 45

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

ProProfs Chat

SEPTEMBER 9, 2020

“How do we get ardent customers for our brand?”. Before turning into global names, brands like Starbucks and Amazon might have faced the same challenge. Many studies have shown that investing in your brand advocates will yield more revenue in the long-run. 63% of millennials have similar brand loyalties as their parents.

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Gamification 96

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Gamification, for instance.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

ProProfs Chat

APRIL 25, 2019

Loyalty bonuses, gamification, user-generated content are simple but effective tools you can use to increase customer retention. When a customer feels a sense of ownership and belonging with the brand, they are likely to maintain their association with the company for a longer time. . # Build a Customer Loyalty Program.

Customer Retention 66

Customer Retention Net Promoter Score How To Social Media 66

ProProfs Chat

SEPTEMBER 20, 2019

It weakens the roots of even a great business and well-known brand. . Customers have to escalate the issue and resort to social media channels when they feel the brand does not take their request seriously by responding on time. . Builds Better Brand Equity. Let’s take an example to understand this better. .

Customer Service 68

Customer Service Gamification Airlines Net Promoter Score 68

NobelBiz

JUNE 5, 2023

Outbound lead generation can be a game-changer strategy for businesses, but it is not without its share of challenges. Inbound lead generation includes blogging, SEO, social media, PPC. When effectively executed, it can boost sales, increase profits, and lead to significant business growth.

Call Center 52

Call Center Contact Center Contact Center Software CRM 52

DCX

AUGUST 20, 2024

Procter & Gamble's Massive Simplification Effort Almost 10 years ago, P&G underwent a dramatic change, reducing the size of its product portfolio from 225 brands to 65. Apple's Product Line Strategy When Steve Jobs returned to Apple in 1997, he famously reduced the company's product line by 70%. The results might surprise you.

Customer Journeys 52

Customer Journeys e-support Customers Exercises 52

Grade.us

NOVEMBER 4, 2019

Applying psychology to SEO and search strategy. You can’t just talk about your brand and broadcast what you do. Putting people first in your SEO strategy. Psychology and gamification as a marketing tool. Raney: You’ve talked a bit about gamification as a marketing tool in the past, too.

Strategy 29

Strategy Gamification B2B Groups 29

CXApp

AUGUST 21, 2018

It is what directly influences the relationship between customer and brand, and helps drive loyalty. Both involve crafting an environment, community, and stream of events that shape the audience's perception of a brand. This activity deserves to be a priority as it can lead to some truly unique connections.

Customer Experience 40

Customer Experience Gamification Employee Experience Social Media 40

LiveChat

JANUARY 23, 2020

I think about the brands behind them. All of them are associated with brands that carefully created them for you to think about in very specific ways. Those brands are the reasons why you choose one product over another. The way brands communicate with people has been continually changing over the last decade or so.

Brands 28

Brands Gamification Groups Feedback 28

NobelBiz

APRIL 18, 2022

They are the ones that defend your brand on a daily basis, and they “are” the brand for the customers. Use Gamification to assess individual performances One of the most prominent applications of gamification in contact centers is to assess the quality of agents work.

Call Center 52

Call Center Contact Center How To Gamification 52

SurveySparrow

JANUARY 26, 2021

Share a company brand video, and the links to the company social media handle, to give them a sneak peek into your company culture and people. It may feel overwhelming for them, but you can offer the Best Employee Onboarding Experiences with a proper and well-defined onboarding strategy. After the first day of joining.

Culture 98

Culture e-support Employee Engagement Gamification 98

SmartKarrot

OCTOBER 3, 2023

To retain and grow your customer base, you need to focus on customer success and user engagement strategies that keep customers delighted and loyal. Understanding User Engagement Before diving into specific strategies, let’s first understand what user engagement entails. Learn more about customer success strategies here.

Engagement 11

Engagement Gamification Net Promoter Score Social Media 11

Playvox

MARCH 21, 2024

Let’s face it — no one contacts your contact center to tell the person who answers the phone, text, or chat to tell your organization that they love your brand, service, or product. Unhappy agents may struggle to maintain a positive tone during interactions, whether those are via phone, text, SMS, or even social media.

Strategy 90

Strategy Contact Center Multi-Channel Social Media 90

DCX

JUNE 11, 2024

Have you been doing the same old song and dance for months (or even years), and it's starting to feel like you're just hitting refresh on the same tired strategies, going nowhere fast? You come out of the gate strong, full of big ideas and bold digital strategies, and then. That's what gamification can do for you. Gamification!

Strategy 52

Strategy Gamification Case Study Innovation 52

Comm100

SEPTEMBER 22, 2016

High-Profit Strategies in the Age of Techno Service by John A. Goodman shows you how to develop and implement a good customer service strategy with the cutting-edge tools at your disposal. How to Revolutionize Customer Employee Engagement with Big Data and Gamification by Rajat Paharia. Customer Experience 3.0: Loyalty 3.0:

Customer Service 100

Customer Service Case Study Gamification Culture 100

ECXO

JUNE 3, 2024

For example, if you’re choosing between two brands and only recognize one, you might assume the recognized brand is better. It’s pretty clear how these habits and shortcuts affect the way people make decisions about brands, products, or services, don’t you think?

Gamification 321

Gamification Innovation Resources Infographics 321