Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. In this post, discover how Optimove’s AI-orchestrated gamification keeps players engaged by striking the perfect balance between challenge and ease.

Gamification 52

Gamification Engagement Sports Multi-Channel 52

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. For example, use targeted promotions to entice casino players into Boxing Day sports betting or tempt sports bettors with festive-themed slot games.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

Oracle

JULY 24, 2020

Gamification as an overall strategy for interacting with customers is also estimated to grow 30% from its current $7.17 In-depth custom games based around a brand (advergames) can also be incorporated into a playable ad effort. esports = ‘real’ sports. billion valuation over the next five years.

Marketing 106

Marketing Sports Advertising Gamification 106

Optimove

FEBRUARY 23, 2025

1 – The State of CRM Marketing Last year, we described CRM Marketing as an air traffic control system where brands orchestrate millions of customer interactions with precision. For the most sophisticated brands, that analogy still holds. But 2024 brought new possibilities.

Multi-Channel 52

Multi-Channel Gamification Self Service CRM 52

Michelli Experience

JANUARY 17, 2017

Game theory obviously plays a role in “gamification” of mobile apps, online contests, or even the creation of buying incentives. And the running app Nike+ Run Club challenges sports enthusiasts to measure themselves against others.”. The Spanish bank BBVA lets customers perform tasks to promote the use of internet banking.

Customer Experience 100

Customer Experience Gamification Banking Sports 100

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Video Entertainment 98

CSM Magazine

DECEMBER 22, 2023

These eye-catching marketing strategies can make a significant impact on the consumer by grabbing attention, reinforcing brand recognition, or inviting interaction with a product or service. In this article, we will explore some creative marketing strategies that utilize OOH solutions to acquire new customers and elevate brand awareness.

Connections 52

Connections Strategy Marketing Gamification 52

BirdEye

MARCH 29, 2024

Introduce your brand Instagram Stories is an ideal channel to post content that can incite engagement and humanize your brand for the audience. And a brand introduction on Instagram stories can definitely do that. Reshare UGC content User-generated content lends authenticity to your brand and helps you gain customer trust.

Social Media 109

Social Media Video Guidelines Sales 109

Optimove

SEPTEMBER 28, 2023

With millions of viewers worldwide, tens of thousands in the stadiums, and projected spending in the billions, this tournament offers a golden opportunity for operators and brands. Mega sporting event? Historically, new players acquired during sporting events have a 25% lower retention rate.

Sports 52

Sports Gamification Examples Marketing 52

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

Optimove

NOVEMBER 2, 2022

Retail brands are already planning a flood of emails around the matches. Additionally, the use of interactive promotional messages – like an offer reveal or the gamification of email content will further increase email interaction and engagement and play into the overall theme of the biggest international sporting event. #3

Tips 52

Tips Multi-Channel Social Media Sports 52

Optimove

APRIL 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players.

Gamification 59

Gamification Sports Engagement Strategy 59

Optimove

AUGUST 25, 2022

Yes, they like the sport, they follow it loosely but probably not daily. Mega sports events – the Superbowl or Champions League Final – always leave a mark, grab attention and attract new players. Historically, new players acquired during sporting events have a 25% lower retention rate. What makes them tick?

Sports 52

Sports Gamification Examples Data 52

Retently

APRIL 5, 2024

Understanding Retail Customer Experience Customer experience in retail refers to the perception and sentiment of shoppers toward a brand throughout their journey – from the first point of contact to post-purchase interactions. Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness.

Retail 78

Retail Engagement Strategy Customer Experience 78

SurveySparrow

JULY 5, 2022

Whether you accept it or not, your customer is going to have an experience with your brand. When every interaction that a customer has with your brand is excellent, it means that your experience design is great. Let us look at a few examples of the world’s top brands that have been able to execute experience design to perfection.

Gamification 52

Gamification User Experience Travel Apparel 52

ClearAction

NOVEMBER 21, 2015

And the idea that we are jointly responsible with another functional area for customers to continue selecting our brand over others is typically an awkward or unwelcome notion. Related articles: Customer Experience Improvement is a Team Sport. Yet these are truths. They’re reality, and the laws of nature favor truth and reality.

Customer Experience 48

Customer Experience Gamification ROI Customer Experience Management 48

Kustomer

FEBRUARY 18, 2021

He says: So we’ve got alignment between our brand positioning and the criteria for a selection of our talent, how we onboarded them in a very intentional way to orientate and co-locate them into our cultural values. Typically, a journey map includes every touch point of the process it takes for a customer to achieve a goal within the brand.

Customer Journeys 52

Customer Journeys Hotels Training Customer Experience 52

Optimove

NOVEMBER 19, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Successful iGaming brands craft moments of excitement that go beyond bonuses. While gamification alone promises to deliver this, the magic happens when game-like elements meet AI solutions to create highly personalized, dynamic, and unforgettable experiences for each player.

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Gamification Return on Investment Sports ROI 52