InMoment XI

DECEMBER 22, 2022

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. Step #1: Design Your Program. This is an opportunity to figure out the drivers of repeat purchases for your specific brand and its products, and apply those across the board.

Voice of Customer 418

Voice of Customer Examples Strategy Net Promoter Score 418

Experience Investigators by 360Connext

DECEMBER 15, 2014

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. A few of my favorite examples of how brands are getting it right: 1.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

Experience Investigators by 360Connext

JANUARY 7, 2025

A well-defined CX strategy can help you drive tangible business outcomes: Greater customer retention, a stronger brand reputation, and faster revenue generation. Customer personas represent customers in groups of shared attributes. Of course, these wont happen overnight. Its the first step in bringing your CX Vision Statement to life.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. That goes for both good and bad news!

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs How To 100

Comm100

NOVEMBER 23, 2016

So what’s the best, most direct way to show customers your commitment, and inspire loyalty in return? A solid customer loyalty program. If you want to build the loyalty program your customers deserve, this post will give you customer loyalty program ideas to turn everyday shoppers into loyal fans.

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs Airlines 100

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Temkin Group ). Temkin Group ). 32% of all customers would stop doing business with a brand they loved after one bad experience. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Retently

MARCH 11, 2025

In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

Lumoa

FEBRUARY 9, 2023

Both groups of technologies can be utilized to make analytics more actionable. Brand experience is a very close concept to customer experience, except the latter, refers to how customers reflect on your company. “It’s the perception the customer has of your brand.” Why is NPS ® going up or down?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ShepHyken

DECEMBER 16, 2024

The Customer Experience Paradox – and How to Overcome It by MARKETING-INTERACTIVE (MARKETING-INTERACTIVE) As consumers tighten their spending after poor experiences, brands face mounting pressure to prioritise CX or risk losing market share. They are repeat and loyal customers who are crucial to a company or brand staying in business.

Loyalty Programs 62

Loyalty Programs Customer Service Contact Center Loyalty 62

ShepHyken

JANUARY 5, 2025

Thank you for letting us be a part of your 2024and well see you next year for a brand-new season! Rethinking Retail Returns by Ellie Crawford (Retail TouchPoints) Returns negatively impact brands in several ways including processing costs, shipping fees, unsellable merchandise and more. The goal is to create an emotional connection.

Customer Service 70

Customer Service Loyalty Programs Retail Automotive 70

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. The customer experience (CX) is a customer’s impression of an organization or brand based on their interactions with you. A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction.

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

CloudCherry

JULY 25, 2018

For their purposes, an Iconic firm is one that maintains “the highest levels of customer experience and have world-leading brand recognition” and also possess other key distinctions from their counterparts, such as: Being omnichannel leaders. The report focuses on “Iconic firms” and contrasts them to those that are not iconic.

Technology 170

Technology Brands Customer Experience Omni-Channel 170

Alida

MARCH 27, 2018

The action-packed, half-day meetup explored how leading brands in Asia are building emotion-rich brand experiences, while improving customer lifetime value and market share through customer relationships. Mandarin Oriental Hotel Group: Not all customers are created equal. Here are some key takeaways from this exclusive event.

Brands 124

Brands Hotels Rewards Programs Insurance 124

ShepHyken

OCTOBER 20, 2024

But for the right company or brand, this can work well. The app is always learning, constantly running micro tests with user groups. How 5 Brands Use Relationship Marketing to Create Loyal Customers by Industry Dive (Industry Dive) Nearly 70% of consumers will pay more for brands that they love.

Customer Service 77

Customer Service Customer Centricity Entertainment Airlines 77

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Define and consider the specific points of interaction between each customer persona and your brand. Their goals with your brand. Tap into what’s most necessary for leaders in your organization to understand how the customer is really feeling and interacting with your brand. Use a common template to create all your personas.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Customer Bliss

JUNE 6, 2018

He also built an NPS program at Avis Budget Group when he was the VP of Customer Insights & Experience. Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program. How do they feel about the brand? Hire the Smile Behind the Resume.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

Beyond Philosophy

JUNE 11, 2015

For the past several decades, many companies have relied on customer loyalty cards or programs, by which they can track purchase behavior and give rewards for repeat and volume buying activity. Customer loyalty programs are especially popular among retailers. also has no loyalty program. In the U.S.,

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

Comm100

OCTOBER 8, 2016

Branding and Design Techniques. Not only does your website need to display a brand that your customers know and trust, but it also needs to be designed to capture visitor data and contact information. To do this, make sure that you’re communicating a consistent brand that truly speaks to your customers’ values.

Customer Retention 164

Customer Retention Loyalty Strategy Loyalty Programs 164

CSM Magazine

NOVEMBER 6, 2024

Many brands now offer low-cost franchise opportunities for veterans , making it easier for them to enter the business world without a heavy upfront investment. This approach allows them to build a business that benefits from both brand recognition and personal connections. A loyalty program doesn’t have to be complicated.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

Optimove

JANUARY 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: If marketers can convert one-time fashion and beauty customers into multi-time customers, this will increase lifetime customer value. This post will show the value of multi-time customers and give tips on driving customer loyalty and increasing profits.

Fashion 59

Fashion Gamification Omni-Channel Loyalty Programs 59

ShepHyken

OCTOBER 25, 2021

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior. Thank you CH Consulting Group!).

Customer Service 152

Customer Service Loyalty Programs Chatbots Loyalty 152

InMoment XI

OCTOBER 3, 2024

Customer retention is important because the longer a customer stays with your brand, the higher their average purchase is. Implement Loyalty Programs Implementing a loyalty program can be one of the most effective customer retention strategies that your organization invests in.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Alida

FEBRUARY 22, 2017

the way in which two or more people or groups regard and behave towards each other.” We believe that the second definition is the most useful in the context of the brand-customer relationship. Many systems, such as CRM, measures the number of transactions a customer has with a brand.

Customer relationships 180

Customer relationships CRM Customer Centricity Loyalty Programs 180

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

ShepHyken

JANUARY 25, 2021

It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. My Comment: Here’s a great article about customer loyalty. Some loyalty programs are actually marketing programs. Some loyalty programs create emotional connections. You get ten great answers.

Customer Service 162

Customer Service Guest Experience Loyalty Programs Hospitality 162

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

ShepHyken

AUGUST 30, 2019

This eye-opening case study states that “segmentation has been vital to the success of NIVEA Sun and allowed the brand portfolio to grow to over 40 products.” ” It shows that Nivea segmented their sun protection products by gender, skin tone, and even age group. Create Loyalty Programs with Enticing Rewards.

Loyalty Programs 110

Loyalty Programs Lifetime Customer Loyalty Poor Customer Service 110

ShepHyken

JUNE 7, 2021

My take is that the interview is combining elements of a survey and focus group. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Loyalty programs are not just for consumers. Interesting concept! Absolutely!

Customer Service 139

Customer Service Loyalty Programs Customer Journeys Customer Centricity 139

SurveySensum

AUGUST 4, 2023

And by delivering personalized customer loyalty programs, retailers can deliver a great customer experience in retail. According to Fortune Business Insights , the global loyalty management market size was valued at $5.29 That’s why brands are getting creative with their customer loyalty programs in the retail industry.

Loyalty Programs 52

Loyalty Programs Retail Loyalty Feedback 52

Alida

JULY 17, 2017

Creating shared value is essential for developing an authentic brand and truly connecting with customers. Shared value between the customer and the brand is key to doing business in the future. Loyalty programs, for example, are a great way to ensure a constant flow of insight from your customers. Why will that happen?

Customer Experience 172

Customer Experience Hotels Survey Loyalty Programs 172

Retently

OCTOBER 23, 2024

To truly grasp their audience’s needs and preferences at each stage of the journey, brands often rely on surveys as their go-to tool. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Ecommerce 110

Ecommerce Survey Retail NPS 110

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Happy or Not

DECEMBER 17, 2024

Creating a winning voice of the customer (VoC) program is crucial for businesses that wish to thrive in today’s competitive landscape. This guide will cover seven essential steps to build a VoC program that improves customer experience, drives brand loyalty, and increases retention.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Effort Score 36

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

CSM Magazine

MARCH 28, 2025

Companies from other industries can take a page out of casinos books and begin segmenting their customer base so they can create tailored experiences to meet the needs of different groups.

Company 52

Company Customer Service Hospitality Exceptional Customer Service 52