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Creating the ultimate fan experience in a $1.5 billion stadium: Tips from the Atlanta Falcons and Atlanta United FC

Alida

With a brand new stadium, however, comes higher ticket prices—and even higher fan expectations. AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur.

Sports 90
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Natural Language Processing: Transforming Large Data into Strategic Business Insights

InMoment XI

Sentiment Analysis : Businesses use NLP to analyze customer feedback, reviews, and social media conversations to determine customer sentiment toward their products, services, or brands. They turned to InMoment for a powerful NLP platform that could analyze and decode the jargon-filled language of professional sports.

Data 195
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Social media marketing for hotels: Strategies that get results

BirdEye

Implement these advanced marketing strategies for different hotel types Build a social media crisis management plan for your hotel’s brand 4 common mistakes to avoid while doing social media marketing for hotels How to measure success in hotel social media marketing?

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Is the Future of Hotel Brands Non-Hotel Brands?

Smith+co CX

When a disruptor brand enters a market, the traditional operators are forced to take stock and respond. By their very nature, a disruptor product has re-written the customer experience in such a way that it appeals to the frustrated and disillusioned consumer pretty much instantly. Which hotels need to be worried? Maybe it is.

Hotels 28
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Competitor analysis secrets: Win the business battle [Free template]

BirdEye

With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. What started as just another producer of luxury sports cars has become the most dominant supplier of electric vehicles in the world.

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The Early Adopter’s Guide to AI

NetBase

Though there are still brands not using social analytics in all the ways they could, arguably all brands at the forefront of their industry know the importance of sentiment analysis. This is huge for brands and agencies where being on the cutting edge is crucial to survival. Can’t all brands do this?

Travel 45
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Company Culture Is Profitable & For Everyone with Cameron Herold

Michel Falcon Experience

So there’s proof there, whether it’s through companies that you’ve associated yourself with Zappos, Starbucks or whichever brand. And I think that kind of permeates their whole brand today. At 1-800-GOT-JUNK, that was to become a globally admired brand. Why do some companies still struggle to commit to it?

Culture 60