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Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale. This leads to increased customer satisfaction, loyalty, and retention.
A recent study by Accenture found that over 90 percent of companies today have some kind of customer loyaltyprograms in place. Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. This, in turn, serves as a deterrent to them switching to another brand.
If you can retain the customers you win — even forming a community around your brand — then you can thrive. The bigger your brand grows, the more people will choose to talk about it online, and the more mentions it’ll get through Twitter and Facebook. This isn’t easy, though. Engage with customers through social media.
It’s not the amount of knowledge you are willing to offer, but the efforts you wish to take to keep your customers satisfied and loyal to your brand. Create better customer loyaltyprograms. Develop personal brand. The Service Culture Handbook. Books on Building Customer Loyalty. Theodore Roosevelt.
They take pride in their brand, support their coworkers, and go out of their way to help customers. One of my favorite brands is In-N-Out Burger. Jeff Toister is a consultant, trainer, and author of The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service. Procedures.
These simple interactions have a huge impact on how people perceive your brand and can determine whether a customer is willing to continue to do business with you. Nordstrom’s culture manifests this value in their very brief employee handbook that contains one simple rule: “Use good judgement in all situations.”
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