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How to Improve Customer Centricity in Hospitality

C3Centricity

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. Brand #Marketing #Engagement Click To Tweet.

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When Hospitality is Not Hospitable. 5 Learnings for Every Industry

C3Centricity

This hospitality outlet certainly has a lot to learn about customer centricity! Whether you are in hospitality or not, putting the customer first makes good business sense. The hospitality industry is both simple and complex for customer centricity improvements. Do you have too many brand names and sub-brand differentiators?

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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

In what ways do your favorite brands help create your personal brand? So, Why Do Customers Choose Their Favorite Brands? This connection between consumer and brand is much deeper and more meaningful than a singular experience; therefore, it has a greater potential impact on long-term loyalty, advocacy, and value.

Brands 370
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InMoment’s Modern Market Research and Data Analytics Approach Ranks in Top 50

InMoment XI

In the latest 2021 Insights Association Top 50 Market Research and Data Analytics report, InMoment ranks in the top 20 established industry reports and market research or market experience (MX) brands, alongside other powerhouse brands such as JD Power, Gartner Research, and Forrester Research Services.

Analytics 370
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Make Memory Creation the Currency of Your Brand

Customer Bliss

Every year, sick kids in children’s hospitals around the world rush from their hospital beds and exam rooms to high-five the superhero window washers, making their way down the building in front of their very eyes. Make memory creation the currency of your brand. View this post on Instagram.

Brands 208
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Introducing Anthropology & Ethnography to your Customer Room: An Inside Look with St. Jude Children’s Research Hospital

Customer Bliss

Jude Children’s Research Hospital which I visited a few weeks ago. Jude Children’s Research Hospital. Because @StJude is such a beloved brand, applied anthropology and ethnography help them get an accurate picture of their donor journeys. Jude Children’s Research Hospital, visit stjude.org. .

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2022 Experience Trends: What Employees & Customers Think About Evolving COVID Safety Measures

InMoment XI

InMoment’s Strategic Insights Team collected data from both consumers and employees of brands across North America from 11 different industries including retail, financial services, entertainment, grocery, healthcare, hospitality, insurance, restaurants, and more. How can brands meet their needs?

Trends 370