BirdEye

JANUARY 24, 2025

Today’s digital world makes social media marketing for hotels essential to their growth strategy. With billions of potential guests hanging out on Instagram, TikTok, and Facebook, it’s a crucial way to get your hotel noticed. Bottom Line Up Front Successful hotel marketing isn't just about showing up.

Social Media 52

Social Media Hotels Strategy Marketing 52

InMoment XI

OCTOBER 17, 2024

With the help of the tried-and-tested customer feedback questionnaire, businesses can take the first step toward boosting satisfaction, retention, and brand reputation. For instance, a customer satisfaction survey presents a list of specific questions to customers to gauge their satisfaction levels with your brand.

Feedback 195

Feedback Effort Score Survey Customers 195

C3Centricity

JUNE 8, 2020

Despite many books touting the need for our customers to “Love” our brands, in reality, I’m not sure that any of us want to have a deep relationship with brands. Brands that have a high following and loyalty, have found a way to consistently engage their fans and keep them coming back.

Hospitality 307

Hospitality Customer Centricity Hotels How To 307

C3Centricity

FEBRUARY 20, 2018

After all, why pay a booking site when I know the hotel I want to stay in, right? I booked directly by calling the hotel, as I always prefer to do. A couple of weeks after booking and pre-paying for all the rooms, I received Hilton’s weekly email offering me a significant discount for the exact same hotel and dates.

Customer Journeys 290

Customer Journeys Hotels Touchpoint CRM 290

ijgolding

NOVEMBER 18, 2014

I often do not get much chance to see the sights and experience the culture, but I do get the opportunity to eat nice food, stay in good hotels and travel with well known operators. Let me start with the W Hotel in Leicester Square. If you have not heard of W Hotels before, they are part of the Starwood Hotels empire.

Customer Expectations 215

Customer Expectations Hotels Airlines Travel 215

InMoment XI

AUGUST 15, 2022

Retail brands’ primary objective used to be providing a great product , but as competition heats up and consumer expectations grow more complex, retailers need to find new, bolder ways to stand out from the crowd. Brands that focus only on one aspect of the experience are missing a huge opportunity. End-to-End.

Retail 397

Retail Customer Experience Airlines Hotels 397

eglobalis

SEPTEMBER 28, 2024

Introduction: Toyota and its enhanced brand Lexus have long been recognized as global leaders in the automotive industry, not just for their reliable vehicles but also for their commitment to customer satisfaction and accountability. This erodes trust between the brand and the customer.

Automotive 461

Automotive Loyalty System Return on Investment 461

InMoment XI

OCTOBER 24, 2024

Did you know that brands that invested in customer engagement saw an average revenue increase of 68%, with top-performing brands realizing a 123% increase in revenue? With acquisition costs at an all-time high, it has never been more important to engage your customers in a way that makes them lifelong fans of your brand.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

C3Centricity

MAY 20, 2019

It is true that without satisfaction, customers will not return to a hotel or restaurant. Be honest, other than the popular book that started talking about brand love, who wants to have a relationship with a brand?! They become involved and interested in the brand, the product, their website, even their communications.

Industry 266

Industry Strategy Hospitality Hotels 266

C3Centricity

OCTOBER 1, 2019

I was recently in the US and as seems to be the norm these days, the hotel in which I stayed asked me to rate their performance afterwards. I completed their form, giving only four and five-star ratings, as I had been very satisfied with my stay, the hotel rooms, the staff and their services. ” Shocking mail isn’t it?

Customer Satisfaction 245

Customer Satisfaction Hotels Marketing Customer Centricity 245

InMoment XI

JANUARY 27, 2022

New Zealand’s international border remains closed to the world until at least April 30th 2022 , with arrivals having to undergo a 14 day hotel quarantine. Whatever they choose, I can tell you with certainty that when customers have a negative experience, they develop a negative perception of the brand.

Airlines 397

Airlines Customer Experience Policies Financial 397

GetFeedback

JANUARY 19, 2020

To prepare for a recent business trip, I booked a roundtrip flight, hotel, and rental car. For example, a few hours after checking into my hotel, I got an email with this message. If I just wanted to give feedback to Expedia or the hotel, I’d probably drop out at this point. . Surveys are an example of solicited feedback.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

ECXO

JULY 16, 2024

Positive Brand Image: The way employees interact with customers reflects directly on the brand. A team that is energetic, enthusiastic, and genuinely interested in customer satisfaction enhances the brand’s image. This focus on sleep has contributed to his longevity and sustained high performance in the sport.

Customer Experience 348

Customer Experience Policies Culture Innovation 348

GetFeedback

JULY 19, 2019

Some are calling CX the new marketing, others are calling it the new brand. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. It’s one of the calling cards of the brand, typically. We can also agree that customer experience is more important than ever.

ROI 309

ROI How To Touchpoint Hotels 309

Customer Bliss

MARCH 21, 2019

Be sure it’s customer-focused, not self-focused,” says Horst Schulze , Founder, Chairman & CEO of the Capella Hotel Group, and Co-founder & Former COO of The Ritz-Carlton Hotel Co. At Horst’s orientations, he encourages employees to embrace the vision of the hotel and be a part of the dream.

Hotels 192

Hotels Employee Experience Customer Experience Leadership 192

ijgolding

DECEMBER 9, 2014

John Lewis being recognised as one of the UKs most trusted brands is one. One example is the email I received from NH Hotels this year – it has been a while since I stayed in one, but in my opinion, their email was good and welcome. NH Hotels demonstrated how to get it RIGHT and create a good impression with the customer.

Hotels 212

Hotels Customer Retention Retail Communication 212

ShepHyken

JANUARY 28, 2025

Brands can now integrate perks and incentives directly into their primary products and services using apps and digital platforms. For example, many prefer booking their travel through their bank’s credit card programs, which offer points or perks that can be used for flights, hotels, or car rentals.

Loyalty Programs 85

Loyalty Programs Loyalty Customer Experience Rewards Programs 85

Storyminers

MAY 31, 2017

A multi-industry scorecard of sorts, this report shares which sectors and brands are doing the best and dives into practical details about how they do it. This CX Resource also brings crystal clear insights useful to any serious customer experience design practitioner.

Resources 194

Resources Hotels Guidelines Customer Experience Design 194

Experience Investigators by 360Connext

NOVEMBER 17, 2020

What about when they complete a training process or post about your brand on social media? Hotel brands sometimes thank customers for their 10th or 100th stay. It’s in the best interest of the brand, the drivers and the customers to allow for that communication cycle of gratitude. Look for milestones.

How To 372

How To Airlines Social Media Tips 372

CSM Magazine

FEBRUARY 5, 2025

When a customer experiences a service failure, you’d assume their trust in the brand takes a hit. Brands that master this can turn slip-ups into opportunities to strengthen customer relationships, often resulting in higher satisfaction than if no issue had ever occurred. Cognitive Dissonance People dislike conflicting feelings.

Brands 52

Brands Customer Service Airlines Net Promoter Score 52

GetFeedback

NOVEMBER 25, 2019

Hotels: 76%. One more thing— We recently partnered with TEDx Speaker and CX expert Jeannie Walters to launch a webinar where we discussed how leading brands are measuring CSAT and using these insights to improve the customer experience. Fixed-Line Telephone Service: 70%. Food Manufacturing: 82%. Full-Service Restaurants: 81%.

Customer Satisfaction 293

Customer Satisfaction Industry Effort Score Apparel 293

InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. The result is a robust brand reputation , increased customer loyalty, and ultimately, improved business results. A staggering 94% of consumers avoid a business due to negative reviews.

Tips 195

Tips Management Social Media Hotels 195

InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. The result is a robust brand reputation , increased customer loyalty, and ultimately, improved business results. A staggering 94% of consumers avoid a business due to negative reviews.

Tips 195

Tips Management Social Media Hotels 195

ijgolding

JUNE 15, 2015

The video served as an extremely powerful lesson of the damage that FAILURE to deliver the experiences that customers EXPECT from a brand can do. Now owned by the Hilton empire, the 5 star residence is an icon best associated with the wonderful city of New York (even though the brand has extended to other cities around the globe).

Hotels 120

Hotels Brands Video Entertainment 120

Kristina Evey

NOVEMBER 29, 2017

Consider the successful consistency in the branding experience of McDonald’s. They would bring it fairly quickly and followed the same protocol as most hotels and resorts we’ve stayed in over the years… enjoy your food and leave the plates outside your door to be picked up. This is where branding is also impacted.

Brands 149

Brands Customer Experience Entertainment Hotels 149

InMoment XI

AUGUST 1, 2024

Customer sentiment is the emotions and attitudes expressed by customers towards a brand, product, or service. By analyzing customer sentiment, businesses can gain valuable insights into how their customers perceive their offerings and overall brand experience. Why is Customer Sentiment Important? What is a Customer Sentiment Score?

Measurement 195

Measurement Effort Score How To Hotels 195

InMoment XI

JANUARY 17, 2024

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. Guest experience differentiates your brand. What is Guest Experience? Guest experiences impact reputation.

Guest Experience 195

Guest Experience Trends Hospitality Customer Journeys 195

Experience Investigators by 360Connext

SEPTEMBER 2, 2020

How Do Great Brands Deliver a Consistent Customer Experience? Some brands deliver consistently delightful experiences for customers like magic. Other brands seem to base the experience on which employee answers the call. How can some brands get it so right, so consistently? What’s our Brand Promise?

How To 214

How To Airlines Brands Hotels 214

ShepHyken

JULY 14, 2021

Trippi is a world-class, award-winning hotel manager and Mitchell is a super-successful restauranteur. The hotel she works at has no airport shuttle, but a guest who just landed at the airport calls and asks, “Do you have a shuttle to get me from the airport to the hotel?”. What is the Question ? The simple answer is, “No.”

How To 171

How To Hotels Hospitality Transportation 171

ijgolding

SEPTEMBER 24, 2015

For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. A brand is no longer a marketing confection, sustained by persuasive advertising. Rather, a brand is what a brand does. It is what customers experience. Powerful stuff.

Analysis 120

Analysis Omni-Channel Customer Experience Brands 120

ijgolding

SEPTEMBER 21, 2015

‘On Purpose’ wonderfully, informatively and encouragingly, brings to life the importance of a brand recognising the importance of having ‘an authentic and credible sense of purpose’ It explores why this matters to consumers and employees alike – we all need to have an emotional connection with the purpose of a brand.

Brands 120

Brands Customer Experience Chief Customer Officer Airlines 120

C3Centricity

JANUARY 30, 2021

Or do they think there are enough people willing to buy their brand for the first time, that they don’t need to worry about getting that second purchase? Either way, they haven’t hear that the most important attribute a brand needs to build is trust! Is it because they think we won’t notice? Source: C3Centricity.

How To 317

How To Brands Advertising Customers 317

InMoment XI

NOVEMBER 16, 2021

If you obtain customer contact information from business units, such as stores, hotels, dealerships, etc., Your CX survey represents your brand. Be your brand, upfront with your requests, and transparent. it’s important to look at sample quality at the unit level. Is the Language in Your Survey Easy for Customers To Understand?

Survey 370

Survey Automotive Comparison Hotels 370

NICE inContact

NOVEMBER 13, 2018

Recently I was forced to stay in a hotel because my flight was canceled due to bad weather. When I showed up at the hotel, I couldn’t believe how long the line was to check in. That moment eroded the hotel’s guest-focused brand and image that they worked so hard to create through advertising and marketing.

Self Service 202

Self Service Hotels Wait Times Customers 202

ShepHyken

NOVEMBER 3, 2021

My hotels have struggled this year with our service scores. In years past both of my locations were consistently in the top 30% of brands. I think you’ll agree that you don’t have to be in the hotel or hospitality industry to benefit from answering these questions. He writes: . I would love to get some service-related feedback.

Hospitality 168

Hospitality Customer Experience Hotels Feedback 168

ShepHyken

MARCH 10, 2021

Think of some of the great recognizable brands and how they make you feel. I remember the first time I stayed at a Hard Rock Hotel. I was excited to stay in this hip, cool, trendy hotel. Just like the restaurants have music memorabilia hanging on the walls, so do the hotels. Rock music was piped in through the hotel.

Culture 158

Culture Hotels Customer Service Training Training 158

ReviewTrackers

MAY 18, 2023

Not only does getting more reviews boost your search engine visibility and performance; it also helps you foster trust and strengthen your brand reputation in places where consumers are looking and talking. Approximately 15 percent, meanwhile, believe that the only relevant reviews are the ones written within 2 weeks. Click Save changes.

Brands 123

Brands Case Study Multi-Channel Automotive 123