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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

The hotel industry took a major hit during the pandemic, but the aftermath was even more curious. Hotel guests have lofty expectations for excellent experiences; they also have feedback data coming at them from all directions. What’s more, they expect brands to adapt to as their needs and expectations inevitably evolve.

Hotels 195
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Hotel Reputation Management: Boost Guest Satisfaction and Online Ratings

InMoment XI

Hotel reputation management has never been more important. With these stakes in mind, your hotel reputation management strategy must be an integral part of your business strategy to keep your hotel competitive with the top brands.

Hotels 195
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Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. He is often greeted in his hotel room with a bottle of wine and chocolates. The best experiences are all about identity of both the brand and the customers. That’s ok.

Brands 259
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Your Hotel SHOULD Sweat the Little Things

Steve DiGioia

A recent overnight hotel stay proved to me that just because one aspect of a business runs well doesn’t mean that all the others do too. Hotel franchisees must follow strict adherence to marketing, branding, RevPar, etc. I don’t expect fine dining from a limited service hotel restaurant, nor should anyone else.

Hotels 157
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Is Customer Experience Part of Your Brand Yet?

Your customer experience (CX) is a critical part of your brand. B2B branding isn't just about logos, taglines, or selling products or services; it's about building a relationship with your customer, ensuring effective product support, and creating an all-encompassing solution.

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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. This post shares the three lessons learnt from a personal (bad) experience with a hotel chain and its “guaranteed lowest price” promise. Your brand is not what you think it is!

Brands 228
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How to Improve Customer Centricity in Hospitality

C3Centricity

Despite many books touting the need for our customers to “Love” our brands, in reality, I’m not sure that any of us want to have a deep relationship with brands. Brands that have a high following and loyalty, have found a way to consistently engage their fans and keep them coming back.