Remove Brands Remove Infographics Remove Loyalty
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How to Eliminate Friction in Your Customer Journey

InMoment XI

Within that context, friction refers to points in the brand experience that can have a long-term impact on customers’ relationship with a business. Friction may even cause some customers to quit a brand altogether. Brands can achieve this understanding by mapping out a few of their most important customer journeys.

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Customer Journey Infographic: Visualizing Your Customer’s Experience

Totango

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. A prospect may also encounter your brand through word-of-mouth or a customer referral.

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6 Most Popular Customer Experience Metrics and KPIs Explained Simply

Lumoa

Use an NPS survey to track customer loyalty over time, send out CES surveys to understand how easy it is for customers to get the support they need or distribute CSAT surveys to understand how satisfied customers are after key touchpoints in the customer journey. NPS is often used to rate a brand, service or product in general.

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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

Infographic: Emotion is the Experience. Prevent customers from making negative associations with your brand by creating positive microinteractions. The truth is hard to face but it’s necessary to become successful. Do you have the grit? 5 Most Awful Customer Experience Solutions of All Time.

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Branded Customer Experiences {Infographic}

Michelli Experience

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{Infographic} Guilt or Greatness?

Michelli Experience

The post {Infographic} Guilt or Greatness? A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Follow on Twitter: @josephmichelli. appeared first on Joseph Michelli.

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Do you have a lazy brain? Why is this relevant for CX?

ECXO

For example, if you’re choosing between two brands and only recognize one, you might assume the recognized brand is better. It’s pretty clear how these habits and shortcuts affect the way people make decisions about brands, products, or services, don’t you think? Link to original post: Do you have a lazy brain?