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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Top 10 Marketing Infographics to Smash 2018 (Inspiration for the Visual World). These are the most shared marketing infographics of 2017. Your brand is not what you think it is!

Brands 293
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4 Reads That Will Help You Prove CX ROI

InMoment XI

Creating tangible value for your business—and that means proving that sometimes elusive CX ROI. Four Ways to Prove CX ROI (and Assets That Show You How). A well-built voice of customer (VoC) program enables organizations to anticipate what new customers are seeking in a brand and thus be ahead of the curve. Look no further!

ROI 195
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[Infographic] How to Run a Voice of the Customer Program

GetFeedback

In fact, brands can’t meet or exceed expectations without having an established VoC program in place. The way a brand gathers and responds to customer feedback is also a reflection of the CX maturity of the organization. How to prove the ROI of your efforts. Infographic: Voice of the Customer Program.

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3 Most Common CX Metrics Questions (And Their Answers)

InMoment XI

Certain CX metrics are more fitting for specific industries—and even then your brand might not need to use the same metrics as your direct competitors. In our decades of experience helping brands to build programs (and the success frameworks that accompany them), we’ve noticed there are a few common obstacles companies face.

Metrics 195
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CX for Smarties, A Beginner’s Guide to Customer Experience

Experience Matters

This graphic from the report “ The ROI of Customer Experience, 2014 ” shows the connection between CX and loyalty. This “ Ultimate CX Infographic ” also provides some of the compelling economics of CX: How Do Organizations Affect CX? Why Should You Care About CX? How Do You Build A Customer-Centric Culture?

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What Customers Want Today. (And How to Give It To Them!)

C3Centricity

Therefore strong loyalty is a valuable benefit for a brand. Adding value to a company also increases the ROI of its marketing investments. And this is why so many start-ups are stealing significant share from the major brands. It’s about how the customer feels about your brand. By your customer care, that’s how.

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Top 10 Live Chat Benefits You Have to Know

Comm100

It’s been shown that live chat can drive 3x – 5x more conversions and deliver up to 6000% ROI. Recommended for you: Millennials Prefer Live Chat for Speed and Convenience [Infographic]. Studies have shown time and time again that live chat helps to increase sales – and companies are reaping the benefits.