InMoment XI
OCTOBER 21, 2021
Recently, a client asked me what we at InMoment thought defines a “customer interaction,” as there had been some debate on the subject within his team. Quickly, we were asking ourselves not only about the characteristics of an interaction, but beyond that, what falls under the larger umbrella of customer experience?
InMoment XI
NOVEMBER 30, 2023
That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.
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C3Centricity
AUGUST 20, 2024
As we all know, customer satisfaction is no longer enough to secure brand loyalty – if it ever was! This post explores the importance of measuring customer delight, its impact on brand loyalty, and practical methods to achieve and assess it. Companies must strive to go beyond mere satisfaction and aim to delight their customers.
InMoment XI
JULY 26, 2024
Brand reputation has become increasingly important in the digital age, one bad review or negative comment can spread like wildfire, potentially tarnishing your brand’s image. Brand Image: Managing negative feedback and highlighting positive experiences helps to build a favorable brand image.
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Retail customers value price above everything, but the importance of other factors varies for different brands. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Access the full report today.
Win the Customer
NOVEMBER 20, 2024
As businesses increasingly rely on digital channels to interact with customers, the importance of empathy in customer service has never been greater. Improved Brand Reputation: Positive customer experiences, fueled by empathy, can significantly enhance a brand’s reputation.
BlueOcean
JULY 9, 2024
Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Big brands—ones with significant human and financial resources—remain ahead of the game.
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As digital channels dominate customer interactions, experiences are critical to get right. Learn where you fit today among three stages from “diagnostic” to “strategic listening and closing the loop” to “strategic insights,” and how to rapidly increase conversions, customer satisfaction, and brand perception with the right tactics and tools.
Advertiser: Interactions LLC
In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. That’s why brands today need to design a modern customer care strategy that not only addresses their customer’s needs, but also removes effort and frustration.
Advertiser: Interactions LLC
As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. Based on a recent Harris Poll, learn why consumers choose one channel over another, and how common frustrations with specific channels drive consumers to pick alternatives.
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With more and more customer journeys and interactions shifting to digital channels, the digital experience is becoming the key differentiator for brands competing in today’s experience economy.
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Surveys are an important part of your customer experience, which mean they require the same level of strategy, planning, design, and management that you apply to your most important customer journeys and interactions. To help supercharge your surveys, we’re providing you with the four key elements of a brand-building survey program.
Advertiser: Vanilla Forums
What is most important when interacting with a brand, and what is the ideal experience they’re looking for? Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. What do consumers expect when it comes to CX?
Speaker: Brian Morin, CMO, SmartAction & Aarde Cosseboom, Director of GMS Technology and Product, TechStyle Fashion Group
Also joining is SmartAction, who manages the AI-powered CX for more than 100 brands. In this webinar, Brian and Aarde will: Identify telephony interactions and volumes that meet thresholds for change. Discuss DIY platforms versus managed services – which is right for me? Sketch a back-of-the-napkin ROI in minutes.
Speaker: Gary Davis, SmartAction CEO
After deploying conversational AI for more than 100 leading brands, we’ve learned a few lessons on what can make — or break –– the automated customer experience. How automating a customer service call isn’t as simple as using a script from a human interaction.
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