ECXO

NOVEMBER 19, 2024

With its unforgettable characters, intricate plots, and immersive storytelling, Star Wars encapsulates timeless wisdom that companies can apply to cultivate customer loyalty and satisfaction. Additionally, the concept of a “chosen one” in the narrative reflects the importance of recognizing and nurturing customer loyalty.

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

eglobalis

DECEMBER 17, 2024

Outdated metrics and strategies will be replaced by AI-driven innovations that promise to reshape how businesses interact with and anticipate the needs of their customers. Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny.

Net Promoter Score 276

Net Promoter Score Effort Score B2B NPS 276

Lumoa

FEBRUARY 9, 2023

According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. By the way, did you know that Lumoa’s analytics is powered by AI? Customer churn is the opposite of retention.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

eglobalis

OCTOBER 21, 2024

Companies must consider the manpower needed to ensure thoughtful, consistent responses—especially for those with a global presence, where language barriers and cultural nuances can further complicate interactions. Always demonstrating the final results of customer conversations as a solution also contribute to customer trust in your brand.

Social Media 418

Social Media Feedback Engagement Company 418

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Among B2B decision makers, lack of speed in interactions with their suppliers is the number one pain point, mentioned twice as often as price.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

InMoment XI

SEPTEMBER 21, 2021

None of this is to say that metrics aren’t important, but companies should remember that they can only reveal so much about why customers may be experiencing an issue or even why they remain loyal to the brand. If your brand can offer experiences that are far more human, that’s far more valuable than achieving any high metric score.

Customer relationships 433

Customer relationships Customer Experience Net Promoter Score Effort Score 433

InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. B2B customer experience can refer to the interactions and overall relationship between a business and its business customers. Great customer experiences foster loyalty.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

InMoment XI

MAY 25, 2023

Customers are the lifeblood of any business, and providing them with a great experience can lead to increased loyalty, higher satisfaction, and improved brand reputation. It’s simple: every company needs customers, but what happens when there are so many brands to choose from? How can brands stand out?

Customer Experience Design 363

Customer Experience Design Customer Experience Customer Journeys Competitive Advantage 363

eglobalis

NOVEMBER 5, 2024

But a few years later, it became clear just how accurately he had anticipated the future of digital interaction and customer engagement. His frameworks were well ahead of their time, becoming essential guides for brands seeking to cultivate meaningful connections online.

Leadership 391

Leadership Innovation Social Media Trends 391

eglobalis

JULY 31, 2024

Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time. By understanding and leveraging MarTech, businesses in this region can achieve unparalleled customer satisfaction, expansion and loyalty.

Customer Experience 328

Customer Experience Social Media Analytics Chatbots 328

InMoment XI

SEPTEMBER 27, 2023

Derek Eccleston, Director, XI Insights and Consultancy at InMoment Paul Smith, Global Marketing Director at NPSx by Bain & Company In the ever-evolving landscape of the UK insurance sector, understanding the pulse of customer perception and loyalty is paramount. What’s the Score for Insurance Brands?

Insurance 195

Insurance NPS Net Promoter Score Loyalty 195

InMoment XI

APRIL 6, 2022

Your customers’ journey can drastically affect how your customers experience your company—and whether or not they eventually become loyal to your brand. To provide an exceptional customer journey, you need to understand your customers —how they interact with your website and what they’re really looking for. Consideration.

Customer Journeys 387

Customer Journeys Touchpoint Customers Loyalty 387

InMoment XI

AUGUST 17, 2023

Happy customers become brand advocates, fueling growth through positive customer feedback. By using the Net Promoter Score system as your compass, you can gain a better understanding of what drives customer loyalty and satisfaction. During challenging times, customers appreciate brands that provide assistance and support when needed.

Net Promoter Score 370

Net Promoter Score Self Service Effort Score NPS 370

ECXO

JUNE 11, 2023

It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. In this article, we want to walk you through 22 essential steps that will help you design an experience that sets your brand apart. How do customers experience your brand – across touchpoints?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

ECXO

OCTOBER 7, 2024

Imagine waking up each day with the power to transform ordinary interactions into unforgettable experiences that leave a lasting impact on every customer. Your role as a CX leader is to pioneer a culture that places the customer at the heart of every decision, turning transactions into moments of delight that build unwavering loyalty.

Customer Experience 373

Customer Experience Customer Journeys Exercises Customer Centricity 373

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. Choose what matches your organization.

NPS 373

NPS Feedback Net Promoter Score B2C 373

InMoment XI

FEBRUARY 25, 2022

Making the experience for customers positive and attractive at each point where the company interacts with them requires an in-depth understanding of both customer needs and how what the company currently does achieves that goal, particularly through the employees. This is advanced EX, some might even say it is revolutionary!

Company 397

Company B2C Employee Experience Culture 397

eglobalis

SEPTEMBER 5, 2024

In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged. Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty.

Metrics 325

Metrics Customer Success Customer Experience Effort Score 325

ECXO

NOVEMBER 17, 2024

According to Siegel+Gale’s “Global Brand Simplicity Index,” companies that prioritize simplicity enjoy higher customer loyalty and willingness to pay a premium. This adaptive approach fosters trust and demonstrates that the brand values user input, which enhances the emotional connection and drives adoption.

B2B 390

B2B Loyalty Connections Technology 390

InMoment XI

JULY 26, 2024

Brand reputation has become increasingly important in the digital age, one bad review or negative comment can spread like wildfire, potentially tarnishing your brand’s image. Brand Image: Managing negative feedback and highlighting positive experiences helps to build a favorable brand image.

Brands 195

Brands Management Social Media Competitive Advantage 195

InMoment XI

DECEMBER 21, 2021

Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. Positive customer experience with employees at your company has a far greater impact on loyalty than does satisfaction with a product or service.

Customer Experience 397

Customer Experience Loyalty Course Advertising 397

eglobalis

JUNE 27, 2024

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Sales and delivery teams provide invaluable data through regular customer interactions.

Strategy 369

Strategy Customer Experience Net Promoter Score Customer Centricity 369

eglobalis

DECEMBER 11, 2024

Benefits of Experimentation in CX Programs Omnichannel Service Optimization Experimentation enables businesses to fine-tune their omnichannel strategies by testing different approaches to customer interactions across various channels. Employee Training and Engagement Employee interactions are pivotal to customer experience.

Customer Journeys 288

Customer Journeys Effort Score Omni-Channel Social Media 288

InMoment XI

JANUARY 25, 2022

However, it’s well worth brands’ time to invest in both not just for the sake of retention, but also for creating bold, human connections with your customers that transcend individual interactions. How else can greater employee engagement improve your workplace, your brand, and your experiences? A Closer Look.

Employee Engagement 397

Employee Engagement Engagement Culture Employee Experience 397

ECXO

OCTOBER 27, 2024

Through targeted interventions like improved on boarding or personalized engagement, companies can significantly reduce churn and foster long-term loyalty. Personalized training, interactive demos, and seamless onboarding processes all contribute to shortening TTV. Optimizing the onboarding process is key to reducing TTV.

Metrics 332

Metrics Customer Success Effort Score Self Service 332

ECXO

APRIL 10, 2024

It’s only when these customers interact with a business, such as through a purchase or a service call, that their “superposition” collapses into a specific need, desire, or expectation. This quantum-inspired approach can lead to stronger customer relationships, increased loyalty, and a competitive edge in the market.

Connections 334

Connections Customer Experience Social Media Analysis 334

InMoment XI

AUGUST 31, 2022

And for banks especially, the quality of the experiences customers have with a brand is the key factor in determining a customer’s longevity and willingness to maintain a relationship with a company. You want to include metrics that measure overall satisfaction and loyalty. Relationship Surveys.

Banking 370

Banking Survey How To eBook 370

InMoment XI

NOVEMBER 12, 2024

Social media monitoring is the practice of actively tracking, analyzing, and responding to online mentions of a brand, product, or topic across social media platforms like Facebook, Twitter, Instagram, and LinkedIn. By tracking your brand mentions specifically, you can assess the reach and tone of conversations you are part of.

Social Media 360

Social Media Analysis Metrics Analytics 360

GetFeedback

JANUARY 19, 2020

The brand invites the customer to complete a survey after a touchpoint, at the end of a completed experience, or periodically to assess the overall relationships. Instead, supplement them with other forms of feedback such as: Text captured in customer emails, web site forms, call center agent notes, chat interactions, or even SMS.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

ECXO

AUGUST 12, 2024

Marketing technology (MarTech) is at the heart of this evolution, integrating data, automating processes, and enabling personalized, real-time customer interactions. By strategically deploying MarTech, businesses in APAC are achieving exceptional customer satisfaction, growth, and loyalty.

Customer Experience 366

Customer Experience e-support Social Media B2B 366

ECXO

JULY 4, 2023

But if you want to drive behavior based on given interactions with your brand as they happen, then real-time marketing analytics is the friend you never knew you always wanted. Consumers demand personalized and relevant service whenever they interact with a brand. Can’t we all just get along? Well, not necessarily.

Analytics 374

Analytics Marketing Fashion Advertising 374

Kayako

AUGUST 12, 2022

The pandemic pushed late adopters into new ways of shopping and interacting. The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm. Customers expect brands to understand their individual journey with the brand. Salesforce ).

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

InMoment XI

SEPTEMBER 14, 2023

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195

Brands Management Social Media Effort Score 195

InMoment XI

DECEMBER 7, 2022

It reflects the summary of experiences at different points along the customer journey—such as considering doing business with a brand, making a purchase and becoming a customer, receiving additional services, having issues resolved, etc—and includes multiple channels: phone, in-person, email, and so on. A Visual of InMoment Driver Analysis.

Analysis 370

Analysis Customer Experience Call Center Experience Call Center 370

ECXO

JUNE 9, 2024

Just Shut Up: Talking Less and Listening More for a Stellar Employee and Customer Experience In the bustling world of business, where words often flow faster than the coffee in the break room, there’s an underrated skill that can transform the way we interact with both employees and customers: the art of listening.

Customer Experience 374

Customer Experience Exercises Innovation Leadership 374

InMoment XI

AUGUST 3, 2023

By tapping into unstructured data sources, businesses can elevate their customer experience strategies, customer experience research , improve personalized interactions, and create more meaningful connections with their target audience, ultimately gaining a competitive edge in today’s data-driven marketplace.

Analytics 366

Analytics Customer Insights Data Social Media 366

InMoment XI

JANUARY 18, 2022

InMoment’s Strategic Insights Team collected data from both consumers and employees of brands across North America from 11 different industries including retail, financial services, entertainment, grocery, healthcare, hospitality, insurance, restaurants, and more. How can brands meet their needs?

Trends 370

Trends Measurement Customer Experience Entertainment 370