InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. However challenging it may be for retailers, developing a loyal customer base is essential to maintaining an active, healthy brand.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

Experience Investigators by 360Connext

NOVEMBER 12, 2014

This is such an amazing example of experiential marketing. A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. The best experiences are all about identity of both the brand and the customers. That’s ok.

Brands 259

Brands Hotels Consulting Loyalty Programs 259

InMoment XI

MAY 14, 2022

In what ways do your favorite brands help create your personal brand? So, Why Do Customers Choose Their Favorite Brands? This connection between consumer and brand is much deeper and more meaningful than a singular experience; therefore, it has a greater potential impact on long-term loyalty, advocacy, and value.

Brands 370

Brands Retail Loyalty Competitive Advantage 370

InMoment XI

DECEMBER 10, 2024

Losing customers never feels good, especially in a hyper-competitive market. As a result, youll succeed in retaining and acquiring customers to increase your market share. It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

Experience Investigators by 360Connext

MARCH 12, 2024

Ever found yourself excited about a loyalty program only to be let down by the redemption process? You’re not alone, and this episode is dedicated to unraveling the complexities of these programs that can enhance or hinder the customer experience. Don’t miss the next episode!

Loyalty Programs 143

Loyalty Programs Loyalty Roadmap Customer Retention 143

InMoment XI

NOVEMBER 18, 2024

Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Building Customer Loyalty for Retention 6. Leveraging Social Media and Influencer Marketing 8. In this article, we’ll walk you through the most effective, data-driven ecommerce growth strategies that are helping brands of all sizes crush their goals. trillion by 2027 ?

Ecommerce 148

Ecommerce Sales Strategy Tips 148

InMoment XI

DECEMBER 1, 2021

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience. Selling them more aptly summarizes the loyalty marketing mindset.

Loyalty 195

Loyalty Marketing Loyalty Programs Customer relationships 195

InMoment XI

NOVEMBER 21, 2024

Customers are increasingly likely to switch brands if they don’t feel satisfied. Loyal customers are likely to spend more and advocate for your brand. As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. What Is Voice of Customer Analysis?

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

Optimove

JANUARY 2, 2025

Dont Be Noise: Elevate Customer Loyalty in the Age of Marketing Fatigue In a world where customers are bombarded with choices, loyalty is no longer about sticking with the familiarits about earning trust and staying relevant. How can you ensure your brand stands out in this competitive landscape?

Consumers 76

Consumers Marketing Loyalty Programs Customer Retention 76

Retently

MARCH 11, 2025

Whether its analyzing product reviews, refining post-purchase experiences, or working with marketing and support teams to resolve issues, their job is to make shopping effortless and enjoyable. In a market where consumers have endless choices, 73% say a great experience influences their brand loyalty more than price or product.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

ECXO

DECEMBER 25, 2024

It can feel like a tug-of-war, where the push to scale revenue, grab a bigger slice of the market, and stay ahead of the competition sometimes clashes with the time, effort, and resources required to ensure customers feel valued and satisfied. Reward Loyalty What to Do: Create loyalty programs that incentivize repeat purchases.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

ShepHyken

FEBRUARY 5, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

Loyalty Programs 92

Loyalty Programs Loyalty Fashion Financial 92

Blake Morgan

NOVEMBER 12, 2024

Known for its creative marketing and diverse menu offerings, the brand has doubled down on a “creativity mindset” to drive both product innovation and customer loyalty—even as inflation impacts the industry. Ryan Ostrom , Chief Marketing Officer and former brand leader at GNC, Yum! 8CXLaws.com.

Strategy 64

Strategy Marketing Customer Experience Social Media 64

BirdEye

FEBRUARY 5, 2025

Restaurant social media marketing is not just about posting a few pictures of food anymoreits about creating a space where your customers connect, trust, and get inspired to visit. Table of contents Why restaurant social media marketing is important? They use social media to make informed decisions about where to eat.

Social Media 104

Social Media Tips Marketing Video 104

ProProfs Chat

SEPTEMBER 9, 2020

“How do we get ardent customers for our brand?”. If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. Before turning into global names, brands like Starbucks and Amazon might have faced the same challenge. What is a Customer Loyalty Program?

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Gamification 96

C3Centricity

MAY 12, 2024

Today, most markets are saturated, and companies are fighting for the same customers. According to a report by Epsilon , 80% of consumers are more likely to purchase from a brand that provides personalized experiences. This is why organisations should no longer aim for customer satisfaction but rather delight. I know I have!

Loyalty 260

Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 260

ECXO

JANUARY 21, 2025

It had advanced features no other product on the market offered, but it came with two glaring issues: 1. Its a crowded market, he told his board of directors. Reputation Ruined: Apex went from being a beloved brand to a cautionary tale in the tech world. Losing trust with loyal customers can destroy a brands foundation.

Customer Experience 156

Customer Experience Social Media Net Promoter Score Innovation 156

Experience Investigators by 360Connext

DECEMBER 15, 2014

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. A few of my favorite examples of how brands are getting it right: 1.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

Optimove

DECEMBER 31, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g.,

Customer Engagement 69

Customer Engagement Trends Engagement Loyalty Programs 69

Kayako

MAY 30, 2017

People are becoming fickle and disloyal to specific brands” say some marketing experts who also advise businesses to focus on chasing new clients. Costello also discusses how meeting unrecognized needs creates brand evangelists, meeting desires creates commitment, and meeting expectations creates satisfaction.

Loyalty Programs 184

Loyalty Programs e-support Self Service Video 184

ShepHyken

NOVEMBER 3, 2024

Operationalize by Zeisler Consulting (Zeisler Consulting) If you’re wondering what CX really is, leave it to a marketer of course to put it succinctly and easily: CX is all about operationalizing your Brand Promise. My Comment: Here’s an interesting article about the link between CX and marketing.

Customer Service 69

Customer Service Loyalty Programs Entertainment Loyalty 69

InMoment XI

OCTOBER 23, 2024

Without managing this customer experience properly, you risk losing clients, failing to acquire new ones, and creating a negative public image for your brand. It enables you to boost your brand reputation. Introduce loyalty programs to reward long-term customers for their continued use of your banking services.

Banking 195

Banking Customer Experience Effort Score Financial 195

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Gone are the days when spreadsheets and casual market observations sufficed.

Analysis 195

Analysis Marketing Competitive Advantage Analytics 195

rethinkCX

FEBRUARY 17, 2025

Introduction Customer loyalty is the foundation of a successful business. In todays competitive market, understanding the psychology behind customer loyalty can help brands cultivate long-lasting relationships with their audience. Key Psychological Drivers of Customer Loyalty 1.

Loyalty 52

Loyalty Brands Loyalty Programs Rewards Programs 52

Optimove

MARCH 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Focus on Local Marketing Targeting local customers can strengthen community engagement and drive sales.

Retail 52

Retail Sales Strategy Marketing 52

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. ” Brand management becomes holistic.

Marketing 0

Marketing Multi-Channel Tourism Advertising 0

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. The customer experience (CX) is a customer’s impression of an organization or brand based on their interactions with you. A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction.

Retail 221

Retail Net Promoter Score Strategy Customer Experience 221

Experience Investigators by 360Connext

NOVEMBER 7, 2023

If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition. Every interaction at every stage of the customer’s journey can affect loyalty.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

ShepHyken

DECEMBER 16, 2024

The Customer Experience Paradox – and How to Overcome It by MARKETING-INTERACTIVE (MARKETING-INTERACTIVE) As consumers tighten their spending after poor experiences, brands face mounting pressure to prioritise CX or risk losing market share. They appreciate the value (product and experience) of the brands they love.

Loyalty Programs 62

Loyalty Programs Customer Service Contact Center Loyalty 62

BlueOcean

JULY 9, 2024

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Big brands—ones with significant human and financial resources—remain ahead of the game.

Loyalty 177

Loyalty Brands Ecommerce Average Handle Time 177

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

ShepHyken

OCTOBER 20, 2024

But for the right company or brand, this can work well. How 5 Brands Use Relationship Marketing to Create Loyal Customers by Industry Dive (Industry Dive) Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. Unfortunately, very few brands have.

Customer Service 76

Customer Service Customer Centricity Entertainment Airlines 76

ShepHyken

FEBRUARY 3, 2025

How can businesses use unique customer experiences to stand out in a competitive market? How does a business enhance customer loyalty without relying on points or discount programs? Building emotional connections with customers is more powerful than relying solely on points and perks in loyalty programs.

Loyalty Programs 79

Loyalty Programs Loyalty Connections Brands 79

GetFeedback

MAY 5, 2019

You want to treat yourself by buying the latest model of a super popular brand. And allowing your business to not address customers’ after-sale needs, you’re ruining the future of your brand. To make sure your first-time buyers will remain loyal to your brand, you should think beyond just selling a product.

Sales 277

Sales Loyalty Programs Social Media Policies 277

Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Personas are often used in marketing and sales efforts, and those names apply to those types of personas. Personas are often based on research, including customer segmentation and market research data. Define and consider the specific points of interaction between each customer persona and your brand.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375