ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Advertising 72

CSM Magazine

JULY 5, 2024

Customer loyalty programs are more than just a way to reward repeat customers—they’re a strategic investment in building long-term relationships and driving consistent revenue. But how do you measure the success of such programs?

Loyalty Programs 52

Loyalty Programs Loyalty Measurement Brands 52

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

InMoment XI

DECEMBER 10, 2024

It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts. With InMoments social listening tool , you can track brand and product mentions to see what customers have to say. Another benefit of educating your customers is brand credibility.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Video sharing social media platforms 4. Know your audience 2.

Social Media 98

Social Media Brands Video Entertainment 98

Lumoa

AUGUST 25, 2020

INVEST IN TECHNOLOGY TO ONBOARD AND RETAIN USERS The customer experience (CX) is the latest battleground for brands, and offering fast and efficient customer service is one of the best ways to improve your CX. However, all returning customers don’t offer equivalent value to your brand. Image source: MyCustomer.com 3.

Strategy 195

Strategy Chatbots Self Service Customer Retention 195

Oracle

FEBRUARY 12, 2021

Now more than ever, brands are shifting their strategies to focus on retaining and engaging existing customers. In today’s world, smart brands build emotional connections with customers, cultivate brand advocates, and create communities to enable growth. Connect to customers through loyalty campaigns.

Loyalty Programs 56

Loyalty Programs Loyalty Omni-Channel Connections 56

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Advertising 49

Help.com

MARCH 14, 2016

Think about what that means for your brand. Customer loyalty programs are a great way to produce long-lasting relationships with customers. Popular sustainable fashion brand Everlane introduced a new spin on customer loyalty programs by opening a private instagram account and inviting a few of their most loyal customers.

Customer Engagement 114

Customer Engagement Engagement Tips Social Media 114

Currency Alliance

NOVEMBER 7, 2017

Smartphones and social networks have transformed the way people shop and interact with brands. Indeed they have changed customers’ expectations of brands greatly. Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Retently

NOVEMBER 27, 2024

With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in. In this article, we’ll walk you through the most effective, data-driven ecommerce growth strategies that are helping brands of all sizes crush their goals.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Comm100

FEBRUARY 10, 2022

Personalizing customer service is key for brands to interact with their target audience and set themselves apart from the crowd, especially when 90% of online shoppers are more likely to do business with brands that offer personalized experiences. – It increases conversion and sales numbers. Track and leverage customer data.

Self Service 130

Self Service Customer Service Strategy How To 130

Retently

JUNE 28, 2022

Below, we’ve outlined several techniques that you can use to turn your NPS data into a scalable process for generating word-of-mouth referrals, strengthening your brand through reviews and discussions, and fueling the organic growth of your business. Great feedback? Ask customers to spread their love on social media. You get what you ask for.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

C3Centricity

AUGUST 26, 2019

More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. In general customers love to give feedback and it has the benefit of building a closer tie to the brand as they feel ownership of those launched. Keep the Relationship Fresh.

Customer Centricity 154

Customer Centricity Fashion Airlines Customers 154

ShepHyken

MARCH 25, 2024

Many of these changes are in response to conveniences adopted during the pandemic, such as home delivery, curbside pickup, on-site digital menus, on-demand video calls with experts and a general urgency to please customers. My Comment: Here is an excellent and robust article on loyalty programs.

Hotels 83

Hotels Loyalty Programs Customer Service Hospitality 83

Oracle

AUGUST 19, 2020

Retail Innovation #2: Video review functionality. “One retail innovation I’ve seen is the ability of some review platforms to add videos to their reviews. Video review functionality is a great online retail innovation, and I expect to see a lot more of it.” Retail Innovation #8: Loyalty programs.

Retail 85

Retail Innovation Virtual Agent Ecommerce 85

Experience Investigators by 360Connext

JANUARY 7, 2025

A well-defined CX strategy can help you drive tangible business outcomes: Greater customer retention, a stronger brand reputation, and faster revenue generation. A strong customer experience strategy enables you to create a truly customer-centric brand. Of course, these wont happen overnight.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

BirdEye

APRIL 28, 2023

Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. In fact, 75% of online users take to social media to research a brand or product. You can also create ads to drive brand awareness and generate leads.

Insurance 98

Insurance Strategy Marketing Social Media 98

ECXO

MARCH 24, 2024

With AI-powered technology, companies can create a seamless, personalized experience that fosters brand loyalty, enhances customer satisfaction, and drives business growth. This data, when analyzed, provides deep insights into the customer’s preferences, enabling brands to cater to their needs more effectively.

Customer Experience 156

Customer Experience Social Media Analysis Loyalty 156

CSM Magazine

JUNE 21, 2024

One innovative approach gaining traction is the use of LED video walls. This article explores the various aspects of leveraging LED video walls for retail customer service, providing comprehensive insights into their benefits and applications. Enhancing Customer Engagement LED video walls capture attention.

Retail 52

Retail Video Self Service Customer Service 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. Competition and opportunities have proliferated beyond travel brands’ core markets.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

PeopleMetrics

APRIL 10, 2017

You’re selling your brand, and for customers to become promoters, they need to love your brand. When you interact with customers and show them that you value their opinions, your customers will think and speak positively about your brand. Loyalty programs lead to more sales and reward customers for shopping with your business.

How To 102

How To Social Media Loyalty Programs Infographics 102

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations. Irresistible!

Customer Engagement 98

Customer Engagement Technology Engagement Loyalty Programs 98

Pointillist

JUNE 15, 2018

Telecom brand O2 uses analytics and takes a journey-based view to improve customer retention. Dollar Shave Club was perhaps best known for its viral branding powers—who can forget it’s startup video? They now have over 3 million subscribers who are not just happy customers but are compelling brand advocates.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

ShepHyken

JUNE 6, 2022

Why Chick-fil-a Is One of the Most Loved Brands by John Dijulius. The DiJulius Group) Even as the demand for Chick-fil-A is at an all-time high, the private company will only grow at a pace they ensure they won’t jeopardize the brand experience. Travelers Today) Customer service should be an integral part of any brand’s strategy.

Customer Service 70

Customer Service Loyalty Programs Hotels Loyalty 70

ECXO

JANUARY 30, 2024

For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customer base. This is what the famous NPS attempts to measure.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? These advocates are your brand’s enthusiastic cheerleaders, who can sway others’ decisions.

NPS 52

NPS Brands Social Media Net Promoter Score 52

BirdEye

NOVEMBER 30, 2023

Your business USP must be the focal point for digital marketing messages, branding development, and advertising efforts. Some tips for travel agencies to accelerate the impact of their social media presence are: Post niche-specific content regularly with photos, videos, and customer experiences.

Travel 110

Travel Marketing Social Media Hotels 110

NetBase

MAY 26, 2020

Brands really require nuanced social listening options to sort it all out. This is evidenced by the fact that Facebook is already sitting in the neighborhood of top ecommerce brands in regard to social engagement. Many brands and small businesses already have a Facebook page where they can interact with consumers.

Ecommerce 97

Ecommerce Social Media Retail e-support 97

Vonage

MARCH 9, 2016

You may have heard the expression, “You spend 5 years working on your brand and reputation, but you can lose it all in 5 minutes.” With Salesforce’s Social Studio you can not only monitor how people are perceiving your brand, but also engage with your customer base across several different channels. You’ve convinced me!

Social Media 120

Social Media Effort Score Loyalty Programs Feedback 120

ShepHyken

MARCH 28, 2022

The article’s author emphasizes the need for brands and people to bring a personal/real element into the customer experience. What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail?

Loyalty Programs 66

Loyalty Programs Customer Service Hotels Entertainment 66

C Space

MAY 20, 2020

The Brand Move Roundup – May 20, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Facebook is also working to integrate loyalty programs.

Brands 52

Brands Airlines Travel Transportation 52

CSM Magazine

JANUARY 20, 2021

To do so, cultivate excellent brand loyalty that will post great reviews of you, your product, and your service. What Is Brand Loyalty? Brand loyalty is best defined as your customers’ tendency to make multiple purchases of your goods and services over competitors. Tips To Cultivate Brand Loyalty.

Loyalty 52

Loyalty Brands Rewards Programs Social Media 52

ChurnZero

MAY 18, 2021

It helps you tell the story of your customer’s experiences with your brand across all touchpoints. Advocacy – The stage where the customer becomes a brand advocate of the brand and begins referring their near and dear ones to the business. . Turn customers into brand advocates. Simplify the purchase process.

Customer Journeys 84

Customer Journeys Loyalty Programs B2C Touchpoint 84