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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

In what ways do your favorite brands help create your personal brand? So, Why Do Customers Choose Their Favorite Brands? This connection between consumer and brand is much deeper and more meaningful than a singular experience; therefore, it has a greater potential impact on long-term loyalty, advocacy, and value.

Brands 370
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Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

In this viral video, customers who identified as those who seek adventure were given a choice. A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. Have you really thought hard about your own brand identity?

Brands 259
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Reduce Customer Churn to Boost Revenue and Stay Competitive

InMoment XI

It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts. With InMoments social listening tool , you can track brand and product mentions to see what customers have to say. Another benefit of educating your customers is brand credibility.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. Step #1: Design Your Program. This is an opportunity to figure out the drivers of repeat purchases for your specific brand and its products, and apply those across the board.

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11 TED Talks to Inspire Better Customer Support

Kayako

Thanks to the rise of TED talks, there are troves of great videos on YouTube where you can learn tips in just 15 minutes. Get inspired to create a customer-centric business and improve your customer interactions by watching these popular motivational customer service videos on YouTube. Videos to motivate a customer-centric business.

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The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

One disgruntled customer posted a video on YouTube titled, Why Ill Never Buy Apex Products Again. The video gained millions of views, and Apex became the laughingstock of the industry. Reputation Ruined: Apex went from being a beloved brand to a cautionary tale in the tech world. By then, it was too late.

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Top Ecommerce Growth Strategy Tips to Skyrocket Your Sales

Retently

With the industry growing at lightning speed, brands face a golden opportunity to scale like never before – but it’s not as simple as setting up a website and waiting for sales to roll in. In this article, we’ll walk you through the most effective, data-driven ecommerce growth strategies that are helping brands of all sizes crush their goals.

Ecommerce 148