Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. Be Authentic and Inspire Your Team. Prioritize Needs Then Tackle.

Sports 197

Sports Customer Experience Travel B2C 197

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back.

Customer Service 74

Customer Service Sports Rewards Programs Comparison 74

Experience Investigators by 360Connext

APRIL 27, 2021

Consider what customer-centric brands are doing to earn customer loyalty. Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Customer experience is a long game and a team sport. Don’t stop with just your industry. Stay in touch with trends and predictions.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

ijgolding

NOVEMBER 8, 2016

In fact, this principle could have been applied to fans of any sporting team, anywhere in the world. Sports clubs, Orient included, are reliant on the loyal support of their FANS to sustain themselves. without FANS, it is unlikely that any sports club would be able to continue existing – especially in a professional capacity.

Sports 237

Sports Entertainment Airlines Customer Base 237

CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

ECXO

JULY 16, 2024

Ensuring that employees get sufficient sleep translates to consistent and reliable service, reinforcing customer trust and loyalty. Positive Brand Image: The way employees interact with customers reflects directly on the brand. This focus on sleep has contributed to his longevity and sustained high performance in the sport.

Customer Experience 348

Customer Experience Policies Culture Innovation 348

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Social Media Sports 104

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Strategic Investments in Customer Experience As we often say, CX is a team sport.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Customer Bliss

APRIL 23, 2021

And so we saw, again, brands that were willing to know what was going on in the marketplace, they pivoted digital, which is necessary for functioning. Jay Baer explains why we must rethink how we treat customers based on loyalty. You get to cut some choices here. But the change you didn’t get to choose.

Customer Experience 273

Customer Experience Consulting Sports Leadership 273

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

Beyond Philosophy

NOVEMBER 7, 2016

Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Our 7th Imperative is: Realize that the only way to build customer loyalty is through customers’ memories.

Sports 167

Sports Effort Score Rewards Programs Transportation 167

Beyond Philosophy

APRIL 26, 2024

In this episode, Colin and Ryan tackle a listener’s question about the psychology of customer loyalty , delving into its emotional and relational aspects. Loyalty, they explain, goes beyond mere repetition of behavior; it is rooted in deep emotional attachment and often requires sacrifice.

ROI 88

ROI Loyalty How To Sports 88

Optimove

DECEMBER 18, 2024

Player Retention as a Priority: European operators emphasize player retention through loyalty segmentation, gamification, and reactivation campaigns, which LATAM operators can adopt to reduce churn and drive long-term revenue. This enables operators to take proactive steps, such as offering personalized promotions or loyalty rewards.

Gamification 64

Gamification Sports Loyalty Programs Omni-Channel 64

Retently

MARCH 29, 2023

In his blog post, he wrote: “So, in short, the master plan is: Build a sport car Use that money to build an affordable car Use that money to build an even more affordable car While doing above, also provide zero emission electric power generation options” The company had a vision and a long-term goal from the start.

Net Promoter Score 196

Net Promoter Score NPS Automotive Customer Satisfaction 196

Beyond Philosophy

MAY 2, 2024

Sonia Montella asked for a detailed explanation of customer loyalty and why we need it. I have a few things from a psychological perspective that make up loyalty. I always look at loyalty by thinking of who I am loyal to in my life. I would also include my loyalty to my Luton Town Football Club sports team.

Loyalty 78

Loyalty Sports Travel Financial 78

Storyminers

JULY 29, 2016

So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . In order to retain customers and create loyalty, you have to know what drives your particular customers. Loyalty is an emotion.

B2C 124

B2C Customer Retention Brands Strategy 124

CSM Magazine

NOVEMBER 6, 2024

A franchise that prioritizes customer care earns loyalty, boosts its reputation, and encourages positive word-of-mouth. Good service builds customer loyalty, making people feel valued and understood. This approach allows them to build a business that benefits from both brand recognition and personal connections.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

Optimove

DECEMBER 9, 2024

With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences. Measurable Impact: Analyze gamification’s influence on retention, loyalty, and revenue KPIs. Why is gamification important for iGaming and sports betting operators?

Gamification 52

Gamification Engagement Sports CRM 52

Experience Investigators by 360Connext

DECEMBER 8, 2020

When it comes to the worst complaints from customers, do other leaders understand how these issues impact customer loyalty, ratings or future purchases? Customer experience is a team sport. How did you close the loop with customers who had issues? It’s a good time to share these hard truths with the rest of the organization.

Customer Experience 329

Customer Experience Net Promoter Score Effort Score Exercises 329

Beyond Philosophy

JANUARY 25, 2024

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78

Sports Customer Experience Customer Centricity Conference 78

ShepHyken

MARCH 19, 2025

For Customers: Dont turn your gift into a marketing promotion with logos branded all over the gift. Instead, consider giving employees a bonus day (or two) off or an experience, such as tickets to a sporting event or concert. However, not everyone does it right. So, for this article, Ill share a few ideas on what NOT to do.

Sports 80

Sports Customer Service Training Customers Connections 80

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Optimove

JULY 13, 2020

There is one thing that all online sports bettors have in common; the desire to win. Cause winning in sports betting almost always carries and added emotional aspect. Now that sports are almost back in full swing, after long months of lockdown due to the pandemic, it’s time to get your game on.

Sports 64

Sports CRM Strategy Examples 64

Lumoa

FEBRUARY 6, 2018

Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Market research, Customer understanding, Service & process design, Brand positioning, and Revenue generation will be functional to this new area of the company. Marketing, Customer service.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing. In fact, 63.6

Brands 82

Brands Marketing Social Media Sports 82

BirdEye

APRIL 23, 2025

A focused CX strategy enhances customer satisfaction, loyalty, and overall business outcomes. Customer experience (CX) refers to a customer’s complete journey with a brand, from initial awareness to post-purchase engagement. Australian consumers are more informed and connected and expect consistent, relevant interactions.

Strategy 52

Strategy Customer Experience Customer Journeys Social Media 52

Thematic

FEBRUARY 9, 2025

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel”   Maya Angelou’s famous quote perfectly captures why businesses must understand customer emotions—because feelings drive loyalty, spending, and brand reputation.

Analysis 62

Analysis Policies Sports Feedback 62

Zeisler Consulting

JULY 26, 2022

It’s definitely the longest I’ve ever been with any brand that I can think of off the top of my head. But I’m not sure if I’d say that I’m staying with them out of ‘loyalty’. It’s kind of a weird thing to think about: loyalty to a brand. It’s kind of a weird thing to think about: loyalty to a brand.

Loyalty 72

Loyalty Airlines Sports Course 72

Optimove

OCTOBER 29, 2024

Opti-X, an Optimove personalization platform, harnesses the power of AI to help brands personalize smarter, faster, and more impactful than ever. Opti-X enables brands to deliver campaign messages at optimal moments, driving higher conversion rates. Opti-X’s AI handles timing, learning from each interaction to improve future messages.

Sports 52

Sports Customer Journeys Touchpoint Engagement 52

Beyond Philosophy

MAY 25, 2018

You might expect to be rewarded for this long-term loyalty. and asked them to remove sports from our subscription. But even without the sports, our bill was going to be £50 a month. Loyalty and trust are more than just a transaction. It is a relationship between you and a brand. Yet it seems just the opposite.

Trends 133

Trends Insurance Sports Travel 133

Oracle

JANUARY 17, 2019

It moves beyond just one transaction from start to finish, and instead is the overall perception consumers develop after an encounter — of any kind — with your brand. CX is a connected, holistic approach to engaging consumers and meeting — or better yet, exceeding — the conscious or unconscious expectations they develop about your brand.

Customer Experience 111

Customer Experience Sports Touchpoint Hotels 111

Influitive

APRIL 3, 2015

Organizations like it for obvious reasons: recurring revenue and long-term loyalty ! More speaking opportunities, more access to Salesforce leadership, and more opportunities to market the brand (including sporting cool branded gear). The reward? They get to do more! It’s pretty smart—and worth emulating.

B2B 63

B2B Loyalty Brands Sports 63

Lumoa

JUNE 26, 2023

Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels. Buyers will get a connected brand experience throughout all channels, including physical outlets, e-commerce stores, social media pages, and even through SMS and push notifications.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Kayako

JANUARY 24, 2018

That’s because smart companies know they’ll be competing on customer experience: Gartner predicts customer experience will overtake price and product as the key brand differentiator. Excellent customer experiences grow customer loyalty. Personalization will help drive a customer’s respect and loyalty. Probably not.

Customer Centricity 254

Customer Centricity Self Service Trends Customer Experience 254

Optimove

MARCH 20, 2025

By tapping into human desires for achievement and recognition, brands can create highly engaging experiences that drive loyalty, increase conversions, and build emotional connections with customers. Attendees learned how to turn customer insights into high-impact, shareable content.

Connections 52

Connections Gamification Marketing CRM 52

Alida

JANUARY 5, 2018

” Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. Moreover, with an influx of new players, this post explores how its the perfect moment to build trust and foster loyalty to turn seasonal players into long-term customers.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52