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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 249
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Big Promises, Small Promises: Can Your Organization Keep Both?

Kerry Bodine

JetBlue built its brand on being a different kind of airline. When you make a big promise – the kind on which the character of your brand is built – will your CEO and Board of Directors have your back? Not tomorrow, not next week, and not next year – but for the life of your brand. And if not, when?”

Airlines 184
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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more). Let’s chat today.

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Uncovering the Psychological Tactics That Drive Customer Purchases

ECXO

Brands like Sephora and Glossier often include free samples with online orders. By incorporating storytelling into your branding or specific product descriptions, you can foster an emotional connection between your customers and your products, making them more likely to purchase.

Sales 345
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Hire People Who Will Make Your Company Unforgettable: A Case Study

Customer Bliss

Magazine named Pal’s to its list of “25 Most Audacious Companies. Learn more about creating experience transformation that lasts and why you must build brands that are UNFORGETTABLE. Department of Commerce award for business excellence.

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EX vs CX and how they need to align

CloudCherry

What brand has wowed Annette, personally? ‘Soft Stuff’, monetary and non-monetary incentives for employees, and the role technology takes in the whole process, and you’ve got yourself one deliciously instructive cocktail. And, of course, we had to ask. As she puts is, Amazon is her ‘new normal’. Request a demo.

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What a Customer First Strategy Means Post Pandemic

C3Centricity

This is no longer possible as customers are sharing their experiences of companies and brands far more than just six months ago. Walker forecast that by 2020, customer experience will overtake price and product as the key brand differentiator. 94% of consumers say they are more likely to be loyal to a brand that offers transparency.

Strategy 296