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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 291
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Top 5 Customer Service & CX Articles for Week of January 13, 2025

ShepHyken

Its about fostering a community of advocates who believe in your brand as much as you do. There are major challenges to address and obstacles to overcome before brands can even start thinking about hyper-personalization. Magazine) Maintaining strong connections to customers is essential to business success. Heres how to do it.

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The Dollar Convenience Club

ShepHyken

The word subscription was tied to newspapers and magazines. The predictable schedule and consistent quality create trust and confidence in the brand. Its brand of fun may not be appropriate for everyone, but it is for some companies. Today, almost any business can come up with its own version of a subscription model.

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Big Promises, Small Promises: Can Your Organization Keep Both?

Kerry Bodine

JetBlue built its brand on being a different kind of airline. When you make a big promise – the kind on which the character of your brand is built – will your CEO and Board of Directors have your back? Not tomorrow, not next week, and not next year – but for the life of your brand. And if not, when?”

Airlines 184
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Top 5 Customer Service & CX Articles for Week of November 11, 2024

ShepHyken

11 Brand Strategies to Ensure Product and Service Quality Control by Fast Company Executive Board (Fast Company) Implement these expert tips to maintain customer satisfaction and grow your business at the same time. The result is a dramatic increase in both the number of customers willing to share feedback and the quality of their responses.

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From Crisis to Customer Loyalty: What Brands Get Wrong With Product Recalls

CSM Magazine

In the world of fast-moving consumer Goods (FMCG), product recalls are an inevitable challenge that brands must confront. The key question is; what can brands do to be better prepared and mitigate the damage of a recall that is a case of when, rather than if? Peter Gillett, CEO of Marketpoint Recall, provides insight.

Loyalty 52
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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more). Let’s chat today.