PCMag Brought Surveys In-House and Saved $30,000
SurveyGizmo
APRIL 12, 2022
About 30 years ago, the magazine began running the iconic and highly coveted Reader’s Choice Awards. Initially, this annual survey used a number 2 pencil and a Scantron form stitched into the magazine. It was getting costly to run more surveys. “I’m now building 12 to 16 surveys a year,” explains Eric.
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