CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Social Media Sports 82

Optimove

FEBRUARY 23, 2025

1 – The State of CRM Marketing Last year, we described CRM Marketing as an air traffic control system where brands orchestrate millions of customer interactions with precision. For the most sophisticated brands, that analogy still holds. But 2024 brought new possibilities.

Multi-Channel 52

Multi-Channel Gamification Self Service CRM 52

BirdEye

MARCH 28, 2025

Multi-location businesses aiming for online visibility and enhanced online reputation have an undeniable starting point – Google Maps SEO. Ranking higher on the Google Local Map pack improves click-through rates, enhances brand recognition, drives higher foot traffic, and accelerates business growth. Lets get right to it.

Multi-Channel 52

Multi-Channel Social Media Tips Brands 52

Beyond Philosophy

FEBRUARY 17, 2020

Specifically, it relates to how brands and consumers are going to communicate through messaging and social media. . Now, brands do this all the time, but the direct response was not the norm back then. In other words, brands behave like humans in these channels. Messina is an expert on this subject.

Meeting 166

Meeting Social Media Call Center Multi-Channel 166

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. For example, use targeted promotions to entice casino players into Boxing Day sports betting or tempt sports bettors with festive-themed slot games.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

Alliance by IFS

SEPTEMBER 20, 2018

New features and capabilities of Alliance Enterprise include: Brand New Web-Inspired User Interface. Alliance Enterprise sports a brand new clean and simplistic User Interface. Introducing Alliance Enterprise: What’s New on Astea’s FSM Platform? Tuesday, October 2, 2018. Click here to register. Busy schedule?

Multi-Channel 91

Multi-Channel Sports Brands Connections 91

BirdEye

JANUARY 24, 2025

Implement these advanced marketing strategies for different hotel types Build a social media crisis management plan for your hotel’s brand 4 common mistakes to avoid while doing social media marketing for hotels How to measure success in hotel social media marketing?

Social Media 52

Social Media Hotels Strategy Marketing 52

AWS Machine Learning

FEBRUARY 21, 2025

The Rocket brand is a synonym for offering simple, fast, and trustworthy digital solutions for complex transactions. We implemented an AWS multi-account strategy, standing up Amazon SageMaker Studio in a build account using a network-isolated Amazon VPC.

Data 72

Data Company Effort Score Financial 72

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. API integrations allow dripping across multiple channels like email, SMS, or web ads.

Marketing 111

Marketing How To Multi-Channel Tips 111

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52

Optimove

JANUARY 5, 2023

Be it Sports Betting, Casino, Lottery, or Bingo – players are looking for a personalized experience that will delight and engage them. Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. Casino brands convert 30% more players than Lottery does on average.

CRM 52

CRM Brands Multi-Channel Sports 52

SuiteCX

JUNE 15, 2017

It is a fact that the customers most likely to enrol in your program are those already most engaged with your brand, products or services. The data sharing economy (and coalition loyalty programs) are now unlocking new insights for brands – enabling you to look beyond your own view of the customer. This makes sense.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

It is a fact that the customers most likely to enrol in your program are those already most engaged with your brand, products or services. The data sharing economy (and coalition loyalty programs) are now unlocking new insights for brands – enabling you to look beyond your own view of the customer. This makes sense.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Optimove

JULY 8, 2024

The Big Picture Personalization is key to enhancing player loyalty and engagement in iGaming and sports betting. This allows brands to anticipate player needs and introduce gamified elements that drive engagement and satisfaction. Predictive Insights: AI-orchestrated gamification provides predictive insights into player behaviors.

Gamification 64

Gamification Multi-Channel Sports Social Media 64

AWS Machine Learning

AUGUST 30, 2023

Powered by Amazon Lex , the QnABot on AWS solution is an open-source, multi-channel, multi-language conversational chatbot. Generated answers can be modified to create the best experience for the intended channel. Bob Strahan is a Principal Solutions Architect in the AWS Language AI Services team.

Self Service 128

Self Service Contact Center Multi-Channel Knowledge Base 128

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. To avoid this fate, you can take an approach that makes your brand messaging much more compelling — storytelling. Several brands already do this well.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

CSM Magazine

AUGUST 4, 2021

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. In particular, there are three best practices media brands should look to in order to deliver seamless and enjoyable experiences to captivated viewers across the globe.

Brands 52

Brands Entertainment Sports Multi-Channel 52

ReviewTrackers

MARCH 8, 2018

Not only does getting more reviews boost your search engine visibility and performance; it also helps you foster trust and strengthen your brand reputation in places where consumers are looking and talking. Case in point: multi-channel retailer Concourse Sports sent 16,000 review request emails in one month. The result?

Tips 94

Tips Case Study Multi-Channel Automotive 94

Optimove

JULY 8, 2024

The Big Picture Personalization is key to enhancing player loyalty and engagement in iGaming and sports betting. This allows brands to anticipate player needs and introduce gamified elements that drive engagement and satisfaction. Predictive Insights: AI-powered journey orchestration provides predictive insights into player behaviors.

Gamification 59

Gamification Multi-Channel Sports CRM 59

Optimove

AUGUST 12, 2024

In iGaming and sports betting, this just right gamification zone helps operators gain higher player satisfaction, retention, and deeper engagement. Optimove’s AI-Orchestrated Gamification Optimove has partnered with Captain Up and Gamanza delivering a first to iGaming and Sports Betting operators: AI-orchestrated gamification.

Gamification 52

Gamification Engagement Sports Multi-Channel 52

Optimove

MARCH 29, 2022

On the official PR we say how “the acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform, which empowers brands to connect with existing customers and deliver personalized multichannel journeys, at scale.”. Again, this is perfectly accurate.

Marketing 59

Marketing Multi-Channel CRM Sports 59

CSM Magazine

JUNE 7, 2023

The MSG+ streaming platform will give sports fans access to MSG Networks’ exclusive coverage of their favorite teams wherever they are and on their favorite devices ranging from mobile and tablet to connected TVs. MSG Networks is part of the Sphere Entertainment Co. NYSE:SPHR).

Sports 52

Sports Entertainment Multi-Channel Social Media 52

C Space

APRIL 21, 2020

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52

Brands Hospitality Entertainment Healthcare 52

Totango

AUGUST 11, 2022

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Online brand advocacy. One application of this strategy is using the communication channels your customers prefer.

Tips 113

Tips Customer Journeys How To Net Promoter Score 113

Optimove

MARCH 12, 2020

When we do turn our focus to the more mundane professional adversities this crisis brings, we find ourselves in front of a multi-layered, mostly unknown challenge. Crises – like sports – don’t just build character; they reveal it. Cross-Functional as Key. A good place to start can perhaps be the macro angle. Community First.

Marketing 64

Marketing Multi-Channel B2C Sports 64

Optimove

NOVEMBER 2, 2022

Retail brands are already planning a flood of emails around the matches. Additionally, the use of interactive promotional messages – like an offer reveal or the gamification of email content will further increase email interaction and engagement and play into the overall theme of the biggest international sporting event. #3

Tips 52

Tips Multi-Channel Social Media Sports 52

Optimove

DECEMBER 16, 2021

What we think stands at the heart of these recognitions is how we empower brands to create and manage large-scale, customer-led journeys. Among other things, it results in 85% of gaming operators using Optimove to operate at least two marketing channels (with some using 13!)

CRM 52

CRM Customer Journeys Multi-Channel Sports 52

BirdEye

SEPTEMBER 14, 2022

Other benefits include: Generates more quality leads Increases sales revenue Builds brand awareness and loyalty Helps better understand your customers Creates a positive reputation. Attend local events, sponsor youth sports teams, and/or donate to local charities. Generate more reviews to build a strong online reputation.

Strategy 98

Strategy Marketing Social Media Advertising 98

Avaya

AUGUST 21, 2017

The sports fan experience—the way we consume and immerse ourselves in sports on site, at home, in a pub, pre-season, live, or in retrospect—is interwoven with digital tech. Sports fans are focused and engaged, with instant mobile access to info and entertainment. And it all competes with the in-stadium experience.

Sports 50

Sports How To Chatbots Entertainment 50

C Space

APRIL 6, 2020

The Brand Move Roundup – April 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. AWMH has pledged $100,000 to this fund,” stated the group. 20 crore ($2.7

Brands 52

Brands Hospitality Healthcare Banking 52

Optimove

MAY 4, 2022

And it’s just the beginning, as more and more brands are adopting a personalization-at-scale strategy. ” From a technical standpoint, a smart customer data platform (CDP) would have to be in place, along with AI-led orchestration capabilities and all the execution channels. .” These are the basics.

Trends 52

Trends Marketing Multi-Channel Sports 52

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

Ann Michaels and Associates

DECEMBER 12, 2018

With so many online businesses vying for a customer’s attention, brands need to focus more than ever on making meaningful connections to stand out. Although you’ve never purchased sports clothes from this brand, an AI-driven brand will have some very specific, targeted recommendations for the best apparel you need for the marathon.

Customer Experience 56

Customer Experience Multi-Channel Apparel Retail 56

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy. About SKS365 Group.

CRM 40

CRM Marketing Sports Multi-Channel 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy. About SKS365 Group.

CRM 40

CRM Marketing Sports Multi-Channel 40

BirdEye

APRIL 6, 2023

You can create videos for YouTube and other social media channels that show off your organizational skills which should lead to more business over time. This is allowing for businesses such as coffee shops to craft their own flavors and build their own brands. This is a great business for documenting before and after.

Insurance 98

Insurance Social Media Transportation Consulting 98