Shopping for Experiences, Not Products: A Primer on Retail Customer Experience in the Experience Economy
InMoment XI
AUGUST 15, 2022
Retail brands’ primary objective used to be providing a great product , but as competition heats up and consumer expectations grow more complex, retailers need to find new, bolder ways to stand out from the crowd. And that’s why the retail customer experience is more important than ever before. End-to-End.
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