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Retailbrands’ primary objective used to be providing a great product , but as competition heats up and consumer expectations grow more complex, retailers need to find new, bolder ways to stand out from the crowd. And that’s why the retail customer experience is more important than ever before. End-to-End.
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For example, if you own a retail store, you know it’s much easier (and cheaper) to keep existing customers than to find new ones. A Good CX Shows What Your Brand Is About. Another reason customer experience is so important is that it can help improve your brand’s perception.
The workshop gathered professionals from diverse sectors such as retail, travel, services, grocery, and healthcare. The customers – what they take away from all their encounters with your brand, the signals they are looking for, and what they expect?
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