InMoment XI

JULY 20, 2022

Organizations around the world are actively evaluating—and seeking to better understand—the decision-making and behavioral influence of employee and customer trust, the drivers of emotional bonding with a brand or company, and what is required to create and sustain a more valuable branded experience. Check out these must-read articles!

Brands 370

Brands B2C B2B Financial 370

ECXO

MARCH 12, 2025

Thats exactly why Jungs concept of the unconscious is pure gold for understanding not just why consumers buybut also how they experience brands. Were about to take a deep dive into how Jungs theories can unlock the secret minds of consumers, transform customer experience, and help brands build deeper emotional connections. Want proof?

Consumers 291

Consumers Customer Experience Fashion Brands 291

AWS Machine Learning

DECEMBER 11, 2024

In the same spirit of using generative AI to equip our sales teams to most effectively meet customer needs, this post reviews how weve delivered an internally-facing conversational sales assistant using Amazon Q Business. Not only that, but our sales teams devise action plans that they otherwise might have missed without AI assistance.

Sales 112

Sales Customer Engagement Engagement Knowledge Base 112

InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 369

Brands How To ROI Social Media 369

InMoment XI

DECEMBER 6, 2022

Steve Grossrieder, CEO of JAX Tyres & Auto, and Jess Gill, Chief Customer Officer for Craveable Brands, know exactly what it takes to keep franchisees inspired, and make sure experience programs stick across the organization. . How do you train staff in the franchises to instill customer experience in all that they do, maximizing sales?

Chief Customer Officer 368

Chief Customer Officer Brands NPS Customer Centricity 368

eglobalis

NOVEMBER 3, 2024

This alignment strengthens client relationships, enhances brand reputation, and reinforces the company’s position as a trusted partner. Take the example of Cisco , which created a centralized CX team that coordinates efforts between engineering, sales, and customer support to manage complex B2B relationships.

B2B 520

B2B Culture Innovation Loyalty 520

InMoment XI

APRIL 8, 2025

Businesses deliver seamless customer experiences when their sales and marketing teams are on the same page. Research from Gartner suggests that sales teams prioritizing alignment with marketing are nearly three times more likely to exceed new customer acquisition targets. Its unclear whether youre competing on value or price.

Sales 195

Sales Marketing Effort Score Net Promoter Score 195

ECXO

MARCH 6, 2025

For example, top companies define a concise CX aspiration aligned to their brand promise such as being the easiest partner to do business with, or providing a truly consultative, trusted advisor relationship and ensure it ties directly to business objectives. This vision serves as a North Star that guides the entire program.

B2B 339

B2B Customer Journeys How To Effort Score 339

C3Centricity

DECEMBER 27, 2024

They expect brands to know their preferences, anticipate their needs, and deliver tailored solutions that feel relevant and meaningful. In a competitive landscape, where consumers are increasingly selective about the brands they support, hyper-personalisation has emerged as a crucial differentiator. What Is Hyper-Personalisation?

Consumers 156

Consumers Loyalty Brands Analytics 156

InMoment XI

APRIL 9, 2025

Sales forecasting is essential for anticipating demand, allocating resources, and setting realistic revenue goals. However, according to Gartner research, forecasting is one of the top areas where sales operations functions are least effective. It strengthens sales strategies. What Factors Impact Sales Forecasting Accuracy?

Trends 195

Trends Sales Analysis First Call Resolution 195

InMoment XI

NOVEMBER 7, 2024

This allows your brand to keep up with customer expectations 24/7. Sales Teams Through automated, data-driven triggers, sales teams can leverage customer experience automation to interact with leads at the right moments. InMoment 2. Salesforce 4.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

eglobalis

MARCH 13, 2025

Some of the key challenges include: Complex Stakeholder Relationships: B2B purchases typically involve multiple decision-makers and longer sales cycles. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. Demonstrating the value of CX (e.g.,

Leadership 242

Leadership B2B B2C Net Promoter Score 242

InMoment XI

OCTOBER 25, 2024

It allows you to see your overall brand health and current reputation standing. ReviewTrackers ) Reviews and ratings, with a share of 42%, are the most popular way customers interact with brands. These improvements drive sales and revenue. It improves a restaurant’s brand image. It boosts customer trust and loyalty.

Feedback 195

Feedback Management Social Media ROI 195

InMoment XI

MARCH 26, 2025

Improved Data Quality and Accuracy One reason brands go for longer surveys is data quantity. Enhanced Customer Experience and Brand Perception Survey fatigue doesnt just affect data qualityit can even damage your brand by harming the customer experience. Not so fast: More data is good, but only if its good data.

Survey 195

Survey Abandon Rate How To Customers 195

eglobalis

FEBRUARY 3, 2025

Your company can use sentiment analysis to monitor social media, reviews, and customer feedback, enabling you to address concerns and improve brand perception. How It Helps Companies Overcome Challenges: Challenge: B2B customers often struggle to find the right products or services quickly, leading to frustration and lost sales.

B2B 399

B2B Customer Journeys Customer Experience Chatbots 399

eglobalis

OCTOBER 14, 2024

For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand. Qualtrics XM Institute [link] Qualtrics provides certifications focused on experience management across various domains, including customer, employee, and brand experience.

Customer Experience 461

Customer Experience Customer Journeys Case Study Innovation 461

InMoment XI

JANUARY 27, 2025

The truth is, customers calling your call center dont just have an issue they want you to resolvethey have a relationship with your brand that matters enough to them to raise that issue. For that customer, your brand isnt just another apparel warehouseyoure their fashion consultant, style authority, and default choice for wardrobe-building.

Call Center 195

Call Center Contact Center Effort Score Social Media 195

InMoment XI

JULY 26, 2024

Brand reputation has become increasingly important in the digital age, one bad review or negative comment can spread like wildfire, potentially tarnishing your brand’s image. Brand Image: Managing negative feedback and highlighting positive experiences helps to build a favorable brand image.

Brands 195

Brands Management Social Media Competitive Advantage 195

eglobalis

JANUARY 13, 2025

A European luxury brand used AI-driven personalization to recommend complementary products during online shopping experiences, increasing average order values by 22%. Organizations aiming to enhance loyalty should focus on integrating AI with their marketing and sales platforms. This approach strengthened customer trust and loyalty.

Customer Experience 422

Customer Experience Marketing Chatbots e-support 422

eglobalis

SEPTEMBER 28, 2024

Introduction: Toyota and its enhanced brand Lexus have long been recognized as global leaders in the automotive industry, not just for their reliable vehicles but also for their commitment to customer satisfaction and accountability. This erodes trust between the brand and the customer.

Automotive 484

Automotive Loyalty System Return on Investment 484

eglobalis

AUGUST 13, 2024

Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Despite their rivalry, there is an underlying synergy in their approaches, where each brand’s strengths and weaknesses drive the other to improve. Samsung is renowned for its flexibility in integration.

e-support 518

e-support Innovation Customer Centricity Loyalty 518

InMoment XI

OCTOBER 24, 2024

Did you know that brands that invested in customer engagement saw an average revenue increase of 68%, with top-performing brands realizing a 123% increase in revenue? With acquisition costs at an all-time high, it has never been more important to engage your customers in a way that makes them lifelong fans of your brand.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

C3Centricity

JANUARY 25, 2025

We only see the tip of the iceberg today, and lying underneath is a world where AI becomes the new operational fabric of marketing and sales, redefining the role of marketing, the people who work within marketing, and the way brands deliver a compelling, engaging customer experience. You can thank me later! The result?

Marketing 156

Marketing Strategy How To Analytics 156

InMoment XI

NOVEMBER 22, 2024

Collecting and analyzing feedback allows you to provide more value, which increases sales, subscriptions, and revenue. It enhances brand reputation and lead generation. This feedback supports brand reputation management efforts, attracting high-quality prospects.

Tools 195

Tools Feedback Effort Score Net Promoter Score 195

BlueOcean

OCTOBER 21, 2024

Calculating Lifetime Customer Value Obviously, the full impact of losing customers isn’t as simple as the loss of one particular sale or the associated make-good. Acquisition costs are seen in sales efforts, marketing, and advertising as well as customer onboarding, so it’s retention that appears to gain the most profit in return.

Lifetime Customer 156

Lifetime Customer Poor Customer Service Social Media Customer Retention 156

InMoment XI

AUGUST 3, 2022

Despite their global and loyal fanbase, the quick service restaurant chain experienced a period of stalled sales and mixed reception to marketing messages. Therefore, along with the refreshed brand, came a refreshed customer experience program. It was this period of confusion that caused them to revamp their menu.

Customer Experience 397

Customer Experience Guest Experience Return on Investment ROI 397

InMoment XI

NOVEMBER 14, 2024

With 64% of Internet users discovering brands via social media, getting your marketing on point is essential. Some of this activity could be relevant to your brand and industry. From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions.

Tools 195

Tools Social Media Customer Experience Analysis 195

InMoment XI

NOVEMBER 26, 2024

A customer journey map is a visual representation of the journey a customer has with a company’s brand, products, services, and people. When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. What is Customer Journey Mapping?

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

ECXO

JANUARY 21, 2025

Sales of the ApexSmart 5000 plummeted. Max finally started to notice the declining sales numbers, but he was convinced it was just a temporary setback. Apex Faces the Consequences The fallout was swift and brutal: Sales Tanked: Retailers began pulling Apex products from their shelves due to customer backlash. Couldnt set it up.

Customer Experience 156

Customer Experience Social Media Net Promoter Score Innovation 156

eglobalis

JULY 31, 2024

Here are seven examples from companies across different continents that showcase the impact of MarTech: Short Cases: Vodafone (Europe) Oracle’s CX Cloud Suite helps Vodafone enhance customer interactions through integrated sales, marketing, and service solutions.

Customer Experience 441

Customer Experience Social Media Analytics Chatbots 441

Retently

NOVEMBER 13, 2024

One of the most innovative ways brands are leveling up their CX is through Virtual Fitting Rooms (VFRs). In this article, we’ll explore how Virtual Fitting Rooms benefit customers and brands, from boosting customer confidence and reducing returns to increasing sales and loyalty. Let’s dive in! What’s driving this growth?

Ecommerce 146

Ecommerce Retail Social Media Technology 146

InMoment XI

JANUARY 22, 2025

Real-time updates for inventory and promotions: Sales change weekly, and inventory changes constantly. Especially for enterprise grocery businesses, overall SEO focuses on brand-wide goals, such as brand awareness, prestige, and dominance in specific search categories.

How To 195

How To Social Media Software ROI 195