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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

For retailers, it’s a chance to tie game-day excitement to exclusive deals, boosting sales and fostering customer loyalty. For sports betting sites, the NFL game provides a high-stakes platform to engage bettors with personalized, real-time offers that drive bets and enhance the fan experience.

Sports 59
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Let’s Play 20 Customer Experience (CX) Questions – Part One

ShepHyken

Based on the experiences customers have with the best customer-focused brands, they continue to get smarter about CX and will demand more from you. If CX were a sport, what position would you play and why? Thats sales and service combined! EVERY interaction your customers experience. Five words are not easy!) So be ready.

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5 Essential Features for Customer Service Success

Kayako

No matter how much information companies provide before the sale, most customers will still need help. Investments in customer service can boost brand loyalty and revenue growth. One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015.

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7 Hacks to Customize Your Surveys for Your Brand

GetFeedback

It’s what every company wants following a consumer’s experience with their brand. The point is this: A consumer wants to feel that a company cares about them as a person, not just as part of a sales figure. Surveys are also a way for a brand to keep its name in front of consumers’ eyes. Customizing a Survey Just Makes Sense.

Survey 170
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How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer

C3Centricity

WHO ARE OUR BRAND’S CUSTOMERS? She shops in local supermarkets and gets advice from friends on Facebook, about the best brands to buy and what’s on offer. She’s been buying our brand for over two years because it satisfies her children’s hunger when they get in from playing sports.

Marketing 277
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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. But there’s a problem.

Retail 264
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Improve Customer Experience in 3 Steps, No Matter Your Budget or Title

Experience Investigators by 360Connext

Consider what customer-centric brands are doing to earn customer loyalty. Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Customer experience is a long game and a team sport. Don’t stop with just your industry. Stay in touch with trends and predictions.