Joe Rawlinson

JANUARY 22, 2024

Building local brand awareness is just as important as creating a strong online identity. Local brand awareness is particularly important for smaller businesses that are trying to grow in their chosen industries. However, it’s something that every brand can benefit from and should think about.

Brands 78

Brands How To Sports Social Media 78

Russel Lolacher

JUNE 7, 2021

One of the biggest mistakes I’ve seen organizations do on social media, is treating it like it’s not SOCIAL media. If your company sets up a branded account on social media, you are making brand promises to meet the expectations of a social media experience: listening and responding, and doing it quickly.

Social Media 75

Social Media Video Customer Relationship Management Engagement 75

InMoment XI

SEPTEMBER 25, 2024

Sentiment Analysis : Businesses use NLP to analyze customer feedback, reviews, and social media conversations to determine customer sentiment toward their products, services, or brands. Market Intelligence : NLP can analyze many news articles, blog posts, and social media posts.

Data 195

Data Social Media Net Promoter Score Analysis 195

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Social Media Sports 104

Comm100

NOVEMBER 3, 2017

Social media is chaotic, but your social media team shouldn’t be! In order for your social media strategy to work, it’s important that your team be onboard with what you are trying to achieve, and have the knowledge and resources to help you achieve it. The Basics of Social Media Training.

Social Media 119

Social Media Course Training Marketing 119

NetBase

AUGUST 14, 2020

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.

Sports 64

Sports Advertising Trends Social Media 64

InMoment XI

SEPTEMBER 13, 2022

We at InMoment have had the pleasure of working with some of the world’s greatest brands—and one brand that definitely stands out on that list is global footwear retailer, Foot Locker. According to Saxey, the term “modern athlete” encompasses every athlete at any age, stage, and sport. So what is the modern athlete?

Innovation 370

Innovation Sports Tips Video 370

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Entertainment 67

InMoment XI

JUNE 13, 2024

In today’s data-driven world, businesses generate and accumulate vast amounts of text data from various sources, including customer feedback , social media, emails, and internal documents. This can include customer feedback, social media posts, emails, online reviews, internal documents, and more.

Social Media 195

Social Media Analysis Analytics Trends 195

Kayako

MARCH 21, 2022

Even worse, they can share their discontent with their local and social media networks. Another survey showed that after a negative customer service experience, 73% of customers in the telecom space shared negative opinions about the company via word-of-mouth, and 22% of them also shared their experience on social media.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

NetBase

APRIL 22, 2019

Let’s find out what makes it so popular and what brands can emulate – because there’s lots that they can learn from this fashionable festival! Potential headliners are shared on social media to create a buzz around the festival year-round.”. Coachella’s Instagram is a best practice ‘how to’ for any brand to follow.

Social Media 49

Social Media Brands Marketing Fashion 49

GetFeedback

MAY 8, 2019

It’s what every company wants following a consumer’s experience with their brand. This relationship can be established in many ways–social media interaction, personalized emails, customer service experiences, and by letting consumers put “faces” to the people behind a business. Branding your survey is the smart thing to do.

Survey 170

Survey Brands Social Media Sports 170

Beyond Philosophy

OCTOBER 26, 2023

She’s always believed in a strong brand, but how can she plan what people take away from her brand? She thinks of brands appropriately, and not everyone does. Brands are a tactic we use, which is different than strategy. A company needs a few things before they have a brand. Your brand is a tactic.

Brand Values 88

Brand Values Brands Social Media Sports 88

CSM Magazine

MAY 27, 2021

It won’t be an exaggeration to say that social media is an indispensable part of our lives. Other than falling into the most adorable black hole of cat videos and sharing incorrigible vacation throwbacks, social media has emerged as a powerful tool for content creators and brands. Let’s dive in. Click Send.

Social Media 52

Social Media Sports Government Entertainment 52

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

Social Media 89

Social Media Self Service Customer Service Marketing 89

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten.

Entertainment 46

Entertainment Social Media Report Industry 46

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels. Consider a customer looking to buy sports shoes from a popular brand.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

NetBase

JANUARY 18, 2019

Beware – some professional social media influencers are more aptly described as professional social media advertisers. The distinction is important and can negatively impact your brand. But people don’t want to have these conversations with a brand or a bot – they want other people. Our moms say so!”.

Social Media 62

Social Media Advertising Sports Consumers 62

ReviewTrackers

MAY 18, 2023

Not only does getting more reviews boost your search engine visibility and performance; it also helps you foster trust and strengthen your brand reputation in places where consumers are looking and talking. Case in point: multi-channel retailer Concourse Sports sent 16,000 review request emails in one month. First: ensure compliance.

Brands 123

Brands Case Study Multi-Channel Automotive 123

NetBase

JUNE 5, 2020

Brand advertising budgets continuing to shift towards online and social media. 89% of marketers are using social media to advertise. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers. 52% of all online brand discovery still happens in public social feeds.

Innovation 73

Innovation Brands Social Media Advertising 73

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten.

Entertainment 40

Entertainment Social Media Report Industry 40

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52

Sports Innovation Social Media Culture 52

NetBase

NOVEMBER 14, 2018

Social media reporting isn’t all it’s cracked up to be – and we’re not talking about marketing metrics you’re gathering to share with the C-suite, but “news” as it exists in the age of social media. We can help you identify breaking news that make sense for your brand to track – and also show you how to track it!

Social Media 56

Social Media Effort Score Sports Trends 56

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

Examples 64

Examples Measurement Brands How To 64

NetBase

MAY 22, 2019

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Kiley Robbins – Manager of Fan Engagement and Growth Marketing, Relevent Sports Group. Brands have to embrace and work with this shift.

Social Media 43

Social Media Analytics Brands Sports 43

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Social Media Sports 82

NetBase

APRIL 28, 2020

ESports is an explosive industry and many top brands are paying attention. In-person tournaments have been cancelled to comply with social distancing, but have already shifted entirely online to keep things moving forward. Top gamers enjoy large followings on social media with whom they engage with pretty much daily.

Brands 67

Brands Sports Social Media Banking 67

Win the Customer

SEPTEMBER 18, 2018

The same is true in the business of professional sports, a $60 billion-a-year industry where some franchises grow into monster brands. Sales managers in many industries sometimes use sports themes in their coaching -– competitiveness, dedication, strategy execution, etc. Attitude adjustment.

Sports 69

Sports Sales Social Media Consulting 69

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

PeopleMetrics

MARCH 21, 2014

Unfortunately, his issue was complex and he remained dissatisfied with the resolution being offered through the social media platform he had chosen to use. Establish Separate Social Media Accounts. Because the brand was sponsoring a sporting event and those managing the Twitter feed were busy promoting that event.

Social Media 115

Social Media Banking How To Effort Score 115

BirdEye

APRIL 25, 2023

If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town. Use social media to promote 4. Sponsor charities or local sports teams 19. Keep in mind that your website is your digital storefront and should align with your brand and messaging.

Social Media 98

Social Media How To Advertising Sports 98

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Ogilvy and Edelman agencies have had similar success using NetBase to power their brand research.

Social Media 45

Social Media Video Analytics Sports 45

NetBase

MAY 1, 2019

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Brand Analysis Reporting. Brand Analysis Reporting.

Social Media 43

Social Media Report Analysis Analytics 43

InMoment XI

OCTOBER 4, 2024

It’s a journey encompassing every point of interaction with your brand, from the initial awareness to leaving an online review. Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

BirdEye

MARCH 29, 2024

According to a recent Birdeye survey , 60% of businesses consider Instagram to be a mission-critical social media platform for their growth. Introduce your brand Instagram Stories is an ideal channel to post content that can incite engagement and humanize your brand for the audience. Here’s an example: 3.

Social Media 109

Social Media Video Guidelines Feedback 109

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52