InMoment XI

OCTOBER 12, 2022

However, even though they’re different, it’s important to point out that one isn’t necessarily better than the other—and brands need both if they want their customer experience (CX) programs to reach their potential. A lot of it comes from unsolicited feedback (website reviews, social media comments, etc).

Voice of Customer 221

Voice of Customer Marketing Social Media Feedback 221

Comm100

OCTOBER 11, 2017

Once you decide to engage in social media customer service, the next step is coming up with an effective strategy for implementing it. You know the “what” and they “why” of social media support, but who within your company should be the one to own this new platform? Introduction. Should it be customer service?

Social Media 124

Social Media Customer Service Strategies Strategy Customer Service 124

ShepHyken

NOVEMBER 24, 2017

This week we feature an article by Brooke Harper who writes about the importance of using social media to provide great customer service. If you’re not monitoring what customers are saying about you and your company on social media, what are you waiting for?! – Shep Hyken. Great Social Media Examples.

Social Media 89

Social Media Customer Service How To B2B 89

Vonage

OCTOBER 2, 2017

Social media has changed the rules of customer service. Social media has changed all of this – not only are customers in control of how and when they get in touch, but they can complain publicly, giving them power and influence as well as control. However, it works both ways.

Omni-Channel 253

Omni-Channel Customer Service Social Media Customers 253

Vonage

SEPTEMBER 8, 2017

Social media has changed the rules of customer service. Social media has changed all of this – not only are customers in control of how and when they get in touch, but they can complain publicly, giving them power and influence as well as control. Social media becoming a distraction.

Omni-Channel 253

Omni-Channel Customer Service Social Media Customers 253

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

Social Media 89

Social Media Self Service Customer Service Marketing 89

Comm100

FEBRUARY 25, 2020

When customer touchpoints across different channels are not in sync, customers can get inconsistent information – particularly over email, live chat, and social media. If one agent is responding to support tickets and another is responding to social messages, do they know they just got the same query from the same person?

Social Media 162

Social Media Omni-Channel CRM B2B 162

Calabrio

JANUARY 2, 2020

As an exciting new era commences as part of Calabrio, Olle Düring celebrates the upcoming journey with Customer Experience (CX) Intelligence and opportunities to connect with the fully blended brand. Therefore, on January 13 we will completely unite under the Calabrio brand. One company, one brand, one website.

Social Media 190

Social Media Roadmap Contact Center Analytics 190

Comm100

JANUARY 21, 2020

Here are four elements to consider, plus some customer service best-practices to make the most of them: Social media vs. SEO reach. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine. Remember: Mind your response time. B2B vs. B2C conversion.

Customer Journeys 210

Customer Journeys Social Media B2C Omni-Channel 210

Comm100

FEBRUARY 19, 2020

Whether you work in a B2B or B2C industry, you can identify your VIPs either by demographics, or by their activity with your brand. A VIP could be a valued long-term customer, a new prospect who’s on the edge of making a purchase, or a cranky client who’s at risk of harming your brand’s reputation. The Exceptionally Angry Customer.

Company 162

Company B2C Social Media e-support 162

Experience Investigators by 360Connext

SEPTEMBER 29, 2014

When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. We have gladly defected to a competitor after our “go-to” brand disappointed us in some major way. Responding to customers on social media? We have been there.

Customer Experience 282

Customer Experience Social Media Poor Customer Service Loyalty 282

Comm100

JANUARY 21, 2020

Social media vs. SEO reach. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine. On social media, initial inquiries about a product can be made in the comments section or a direct message to your company. B2B vs. B2C conversion.

Customer Journeys 100

Customer Journeys Social Media B2C Omni-Channel 100

Comm100

JANUARY 6, 2022

In a 2021 Harvard Business Review white paper on customer experience , eight executives from a variety of organizations and industries provided their definition for what CX is, and how it’s measured. This means allowing customers to connect via live chat, chatbot, email, social media, SMS, and knowledge base.

Customer Experience 232

Customer Experience Omni-Channel Chatbots Social Media 232

Comm100

JANUARY 14, 2020

By combining the information gathered from channels like live chat, SMS, social media, and more with pre-existing data found in customer databases or CRM systems, companies can eliminate the blind spots and roadblocks that result from siloed customer service systems and channels for a frictionless and more successful customer journey.

Omni-Channel 100

Omni-Channel Social Media Knowledge Base Touchpoint 100

Kayako

MAY 13, 2022

In recent years, the rise of social media put the customer in charge of the brand conversation. A well-managed customer community can increase customer loyalty and convert some engaged customers to brand evangelists. White papers. A branded, customized Help Center. Blog posts. User guides.

Self Service 275

Self Service Knowledge Base e-support Policies 275

Comm100

FEBRUARY 25, 2020

When customer touchpoints across different channels are not in sync, customers can get inconsistent information – particularly over email, live chat, and social media. If one agent is responding to support tickets and another is responding to social messages, do they know they just got the same query from the same person?

Social Media 130

Social Media Omni-Channel CRM B2B 130

Vonage

OCTOBER 2, 2017

The hiring of the front-line social care staff should be thoughtful, strategic and intentional, as it will set up the rest of the program to be able to scale in the future. Just because someone is good at social media doesn’t mean they know the first thing about how to treat your customers.

Customer Care 174

Customer Care Omni-Channel Social Media How To 174

Vonage

SEPTEMBER 21, 2017

The hiring of the front-line social care staff should be thoughtful, strategic and intentional, as it will set up the rest of the program to be able to scale in the future. Just because someone is good at social media doesn’t mean they know the first thing about how to treat your customers.

Customer Care 174

Customer Care Omni-Channel Social Media How To 174

Qualtrics

MAY 22, 2019

In an age when many consumers grew up using smart phones and social media, it is becoming increasingly important to use social media in your customer experience efforts. In order to create an extensive overall customer and brand experience , companies must utilize customer service best practices in social media.

Social Media 40

Social Media Omni-Channel Company Self Service 40

Comm100

FEBRUARY 19, 2020

Whether you work in a B2B or B2C industry, you can identify your VIPs either by demographics, or by their activity with your brand. A VIP could be a valued long-term customer, a new prospect who’s on the edge of making a purchase, or a cranky client who’s at risk of harming your brand’s reputation. The Exceptionally Angry Customer.

Company 100

Company B2C Social Media e-support 100

Comm100

APRIL 6, 2020

There aren’t many concepts that in the space of ten years have transformed from an unknown theory to an essential strategy that almost no brand can succeed without. Comm100’s customer engagement platform helps businesses provide digital omnichannel support and service to their customers via live chat, email, SMS, or social media.

Omni-Channel 130

Omni-Channel Customer Engagement Engagement Chatbots 130

Quadient

MAY 23, 2022

If the product is delivered after a critical date (such as a graduation or wedding gift), if the wrong product is sent, or if there are errors on the credit card application, then the customer will be very unhappy with your brand. Social Media Image. It matters little that the agent was courteous, knowledgeable, and empathetic.

Contact Center 105

Contact Center Meeting Social Media Call Center 105

Calabrio

APRIL 25, 2017

As brands follow their customers’ lead and embrace new channels, the contact center data landscape is only getting more complex. They first entered the contact center sphere when social media became a significant channel for customers to interact with brands. Contact center reporting technology of the future.

Contact Center 140

Contact Center Social Media Roadmap Report 140

Comm100

JANUARY 14, 2020

By combining the information gathered from channels like live chat, SMS, social media, and more with pre-existing data found in customer databases or CRM systems, companies can eliminate the blind spots and roadblocks that result from siloed customer service systems and channels for a frictionless and more successful customer journey.

Omni-Channel 131

Omni-Channel Social Media Average Handle Time Knowledge Base 131

InMoment XI

APRIL 26, 2022

How do they feel about your company’s social media presence? Many audiences—like senior citizens or those without internet access—are far more likely to respond or far more comfortable with paper surveys than online surveys. But one major con of paper surveys is that they can be pricier. Improve the brand experience.

Survey 195

Survey Customer Experience Fashion Groups 195

Totango

MARCH 8, 2022

Customer success communities usually operate through digital channels such as social media, apps, chat rooms, online forums, and email lists. Some brands set up their customer success communities to enhance their customer support or to support their marketing efforts. Why Should You Participate in Customer Success Communities?

Customer Success 118

Customer Success Guidelines Social Media Tips 118

Calabrio

APRIL 25, 2017

As brands follow their customers’ lead and embrace new channels, the contact center data landscape is only getting more complex. They first entered the contact center sphere when social media became a significant channel for customers to interact with brands. Contact center reporting technology of the future.

Contact Center 100

Contact Center Social Media Roadmap Report 100

Calabrio

APRIL 25, 2017

As brands follow their customers’ lead and embrace new channels, the contact center data landscape is only getting more complex. They first entered the contact center sphere when social media became a significant channel for customers to interact with brands. Contact center reporting technology of the future.

Contact Center 100

Contact Center Social Media Roadmap Report 100

Natalie Petouhof

JUNE 29, 2019

white paper Table of Contents Executive Summary 2 What is a Social Customer? 3 What Does this New Socially-Enabled Enterprise Look Like? 4 The Challenges in Managing Today’s Social Customer Service 5 Is Your Company at Risk for Social Media Disasters?

Customer Service 40

Customer Service Social Media Customers Examples 40

Totango

AUGUST 23, 2022

B2B customer journey touchpoints are occasions when business customers interact with a brand. In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch. Social media posts and ads. White papers.

Customer Journeys 119

Customer Journeys Touchpoint B2B Social Media 119

SurveySparrow

MAY 29, 2020

According to Neilsen , your brand voice can have a huge impact on your customer’s trus t. Customers will surely spend money on a brand that they think is reliable. It takes time to identify the kind of brand voice that you want for your business. What is a brand voice? How to Establish Brand Voice? White paper.

Brands 52

Brands How To Social Media Guidelines 52

Oracle

MARCH 22, 2021

Clever B2C marketers can convert individuals from discovery to purchase in a matter of minutes, thanks to the magic of expertly crafted deals, on-point brand messaging, and culturally ingrained consumerism. B2C marketing differences has only become more evident. That’s why first impressions matter just a little more for B2C marketers.

B2C 85

B2C B2B Marketing eBook 85

Magellan Solutions

MARCH 17, 2021

Customers are made up of your industry and brand. White papers . Social Media. Can social media actually increase B2B sales? . But there are some challenges with social media platforms. . This, in turn, leads to a whole lot of wasted marketing dollars and wasted time. Blog posts.

B2B 52

B2B Social Media Advertising Sales 52

CSM Magazine

JUNE 7, 2023

As a result, customers will see that they can rely on your brand to fulfill their needs and wants. For example, it can be beneficial to highlight customer testimonials, reviews, and case studies that showcase positive customer experiences with your brand. Focus on producing valuable content that your audience wants to see.

Tips 52

Tips Social Media Policies Case Study 52

Customers That Stick

SEPTEMBER 18, 2014

A recent study by Bond Brand Loyalty found that nearly 70 percent of those surveyed said they’d change where they shop because of the presence of a quality loyalty program, indicating that Millennials are highly responsive to retailer loyalty programs. A white paper compiled by PunchTab indicates that many Millennials shop online daily.).

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

ShepHyken

JUNE 24, 2019

Forbes) Dartmouth business school Vijay Govindarajan and author of The Innovator’s Dilemma describes three barriers to brand survival in a changing world. Small Business Trends) To rake up great customer reviews or blow up on social media, it comes down to good ole genuine customer support.

Customer Service 118

Customer Service Poor Customer Service Tips Hotels 118

Hallmark Business Connections

AUGUST 11, 2021

What has made the brand so successful (PetSmart acquired it for $3.35 What has made the brand so successful (PetSmart acquired it for $3.35 This thoughtful direct mail content also goes digital, as delighted pet owners are moved to share their experiences across social media channels.

Marketing 74

Marketing Social Media Omni-Channel Handbook 74