Optimove

DECEMBER 3, 2024

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. Unlike traditional pre-match betting, in-play betting allows sports fans to place wagers on games as they unfold in real-time.

Sports 52

Sports How To Gamification Tips 52

Experience Matters

NOVEMBER 24, 2014

They collectively help the Thunder achieve its mission to be “the most FAN-centric organization in professional sports.” With My Guests” pin and select one of many unique gifts not available to the general public (a few employees were sporting a very sharp-looking Thunder scarf).

Sports 308

Sports Customer Experience Professionals Consulting Survey 308

Optimove

JULY 3, 2020

COVID-19 impacted the entire online sports betting industry – from cancellations to postponements – perhaps more than almost any other space out there. Once again, sports fans and bettors can enjoy the top European sport they love so much. link to corona-pulse). Light at the End of the Tunnel.

Sports 98

Sports Industry Trends Brands 98

GetFeedback

MAY 8, 2019

It’s what every company wants following a consumer’s experience with their brand. Surveys are also a way for a brand to keep its name in front of consumers’ eyes. Branding your survey is the smart thing to do. Branding your survey is the smart thing to do. Your brand has a logo, certain color palettes, etc.

Survey 170

Survey Brands Social Media Sports 170

AWS Machine Learning

APRIL 4, 2024

This is a guest post co-written with Tamir Rubinsky and Aviad Aranias from Nielsen Sports. Nielsen Sports shapes the world’s media and content as a global leader in audience insights, data, and analytics. For example, we identify if the brand is on a banner or a shirt.

Sports 98

Sports Video Analysis Multi-Channel 98

Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality. It can take years to build a brand, but just one wrong tweet to shatter that image.

Brands 141

Brands Customer Experience Advertising Study 141

ijgolding

NOVEMBER 8, 2016

In fact, this principle could have been applied to fans of any sporting team, anywhere in the world. Sports clubs, Orient included, are reliant on the loyal support of their FANS to sustain themselves. without FANS, it is unlikely that any sports club would be able to continue existing – especially in a professional capacity.

Sports 237

Sports Entertainment Airlines Customer Base 237

Customer Bliss

MAY 23, 2018

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. What can be done to improve the “click to porch” experience (from order to delivery).

Sports 197

Sports Customer Experience Travel B2C 197

ShepHyken

DECEMBER 24, 2024

Based on the experiences customers have with the best customer-focused brands, they continue to get smarter about CX and will demand more from you. If CX were a sport, what position would you play and why? EVERY interaction your customers experience. Five words are not easy!) What is your CX prediction in 2025? So be ready.

Customer Experience 90

Customer Experience Sports Customer Service Training Video 90

Experience Investigators by 360Connext

APRIL 27, 2021

Consider what customer-centric brands are doing to earn customer loyalty. Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Customer experience is a long game and a team sport. Don’t stop with just your industry. Stay in touch with trends and predictions.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Social Media Sports 104

Kayako

MARCH 21, 2022

Investments in customer service can boost brand loyalty and revenue growth. One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015. Brands with the most unhappy customers posted a paltry 3% growth over the same period. Sports affiliations are one example.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

Alida

JUNE 21, 2022

No matter what industry you’re in, you can learn something from sports teams’ fanbases.

Sports 130

Sports Brands Industry 130

ShepHyken

MARCH 19, 2025

For Customers: Dont turn your gift into a marketing promotion with logos branded all over the gift. Instead, consider giving employees a bonus day (or two) off or an experience, such as tickets to a sporting event or concert. However, not everyone does it right. So, for this article, Ill share a few ideas on what NOT to do.

Sports 76

Sports Customer Service Training Customers Connections 76

ShepHyken

FEBRUARY 9, 2025

My Comment: We kick off this weeks Top Five roundup with a nod to yesterdays biggest sporting event in the US, the Super Bowl. You dont have to own a football (or any other sports) team to take advantage of these ideas. Number three is my favorite: Invest in CX, and Brand Loyalty will pay you back.

Customer Service 73

Customer Service Sports Rewards Programs Comparison 73

Storyminers

AUGUST 20, 2020

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. But there’s a problem.

Retail 264

Retail Entertainment Sports Comparison 264

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

ClearAction

FEBRUARY 13, 2023

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. This is how both luxury and discount brands can have raving fans.

Sports 71

Sports Customer Experience Handbook Case Study 71

ECXO

JULY 16, 2024

Positive Brand Image: The way employees interact with customers reflects directly on the brand. A team that is energetic, enthusiastic, and genuinely interested in customer satisfaction enhances the brand’s image. This focus on sleep has contributed to his longevity and sustained high performance in the sport.

Customer Experience 348

Customer Experience Policies Culture Innovation 348

C3Centricity

APRIL 3, 2019

WHO ARE OUR BRAND’S CUSTOMERS? She shops in local supermarkets and gets advice from friends on Facebook, about the best brands to buy and what’s on offer. She’s been buying our brand for over two years because it satisfies her children’s hunger when they get in from playing sports.

Marketing 277

Marketing How To Advertising Brands 277

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100

ROI Measurement Brands Net Promoter Score 100

QuestionPro Audience

JANUARY 31, 2018

If sports aren’t your thing, then you’re part of the 24% of Americans who watch it for the attention-grabbing commercials. And these brands are betting—very large sums of money—on consumers checking out their ads. But brands aren’t the only ones spending money during the Super Bowl. This year, more than 188.5

Consumers 199

Consumers Sports Study Sales 199

Beyond Philosophy

JANUARY 25, 2024

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78

Sports Customer Experience Customer Centricity Conference 78

Alida

APRIL 19, 2017

A renowned luxury fashion brand announces deep job cuts. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity. How retailers are bucking the trend.

Retail 173

Retail Company Sports Fashion 173

CSM Magazine

SEPTEMBER 26, 2024

Customer support has become a critical component in the highly competitive sports betting industry. As the market grows, platforms are increasingly looking for ways to differentiate themselves, and top brands are using exceptional customer service as a key strategy to build loyalty.

Sports 52

Sports Loyalty Multi-Channel Brands 52

ReviewTrackers

MAY 18, 2023

Not only does getting more reviews boost your search engine visibility and performance; it also helps you foster trust and strengthen your brand reputation in places where consumers are looking and talking. Case in point: multi-channel retailer Concourse Sports sent 16,000 review request emails in one month. First: ensure compliance.

Brands 123

Brands Case Study Multi-Channel Automotive 123

Comm100

DECEMBER 10, 2024

Proactive outreach not only keeps your brand top of mind but also strengthens player loyalty by showing that your connection goes beyond transactions. Whether youre about to launch a new game or opening new lines for upcoming sports tournaments, you could send players updated information, including any promos or bonuses.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

Beyond Philosophy

NOVEMBER 7, 2016

Dunkin’ Donuts, Honda, and McDonald’s are all gigantic brands with huge reputations. They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Associating your brand with these powerful feelings creates emotional engagement with your brand, too.

Sports 167

Sports Effort Score Rewards Programs Transportation 167

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

InMoment XI

FEBRUARY 15, 2023

The Five Stages of the Continuous Improvement framework: Stage #1: Design Clearly design an experience strategy that aligns with overall company goals and brand promise, driving customer outcomes.

Sports 221

Sports Leadership Lifetime Customer ROI 221

CSM Magazine

OCTOBER 24, 2024

The Role of Sound in Slot Games: An Overview Sound in slot games serves multiple purposes, each contributing to the overall enhanced player experience: Creating atmosphere and theme; Providing feedback on game events; Enhancing the excitement of wins; Maintaining player engagement during gameplay; Reinforcing brand identity.

Sports 52

Sports Transportation Video Entertainment 52

SurveySensum

NOVEMBER 5, 2024

Nike is one of the most reputable apparel and shoe brands in the sports industry, boasting a value of over 30 billion US dollars. In essence, Nike has built a community where fans feel valued and rewarded for being part of the brand. The brand has mastered the art of making online shopping feel personal and tailored.

NPS 52

NPS Loyalty Strategy Loyalty Programs 52

Customer Bliss

APRIL 23, 2021

And so we saw, again, brands that were willing to know what was going on in the marketplace, they pivoted digital, which is necessary for functioning. You get to cut some choices here. But the change you didn’t get to choose. But they also realized there was a change in people’s appetite for wanting to be with each other.

Customer Experience 273

Customer Experience Consulting Sports Leadership 273

Lumoa

FEBRUARY 6, 2018

Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Market research, Customer understanding, Service & process design, Brand positioning, and Revenue generation will be functional to this new area of the company. Marketing, Customer service.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Michelli Experience

FEBRUARY 6, 2018

You will see that I didn’t mention the name by which people typically refer to the season-ending major sporting event where commercials play a central role. Have you taken the time to carefully craft your trade dress, register your trademark, and protect your branded experience assets? First, notice the title of this blog!

Customer Experience 133

Customer Experience Sports Advertising Social Media 133

Optimove

MAY 19, 2020

One league re-started this past weekend, the German Bundesliga, and the sports betting industry is bursting with excitement (and so are we). Just as the joy returned to the living rooms of all football fans, hope was revived to the sports betting operators that braved the COVID storm. When can we say that we are indeed back to normal?

Sports 119

Sports CRM Trends Analysis 119

CloudCherry

JULY 5, 2019

I played the sport for 12 years and found that I love to coach just as much as I love to play. In sports, you never reach perfection. The same goes for experiences your customers have with your brand. I have been coaching high school lacrosse for 4 years now. I love the game of lacrosse and all that it can teach young athletes.

Sports 150

Sports Effort Score Measurement Customer Experience 150