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Imagine this scenario: It’s Amazon Prime Day and you’re thrilled to have snagged the limited-edition wireless streaming stereo system you’ve had your eye on. When it arrives, you open the box and see… a whole load of parts. Wasted customer time – make sure customers never have to repeat themselves or sit idle during extended wait times.
While in theory, smart devices should be easier to set up – most are wireless and can be remotely connected; in reality, the setup of smart devices can present significant challenges to the consumer. Companies have taken notice of consumer preference for self-service. Traditional selfservice.
As more agents are working remotely, in different countries, different time zones and in different languages, the contact center’s systems—for workflow, CRM, analytics—will have to be more tightly integrated. Prediction #3: Self-service is the key to success. Prediction #4: Everyone must be an expert – in something.
To compound all this, traditional service – which waits until customers called the contact center before addressing a problem – has become much less effective. This helps… but it only adds to the scope and complexity of the service role, and can really blur the lines between business functions like sales and marketing.
Behemoths like Amazon and Netflix have transformed consumer expectations and influenced the experiences consumers demand from their banks, cable and wireless companies, and even health insurers. The customer care team oversees the callcenter, IVR, chat and other customer service channels.
While in theory, smart devices should be easier to set up – most are wireless and can be remotely connected; in reality, the setup of smart devices can present significant challenges to the consumer. With Google Home, Apple Homekit and Amazon Echo creating buzz around connected devices, smart home products have become increasingly popular.
Combine this dissatisfaction with the fact that customers have more choice than ever when it comes to these services, and it becomes easy to see why churn rates for cable providers (30%) and wireless providers (21%) are so high. It’s important to note that when most customers call, they’re already in a state of stress.
But many contact center leaders struggle to achieve these outcomes while simultaneously improving customer satisfaction. Contact centers are now considered more than just servicecenters. A recent CCW Digital market study found that contact center leaders are raising digital experience priorities to respond to this shift.
Often, it’s the trivial things that drive customers off the satisfaction highway into dead ends and roundabouts, such as complex self-service menus and confusing billing statements. They work just as well with data and voice communications and are equally accessible from wired and wireless devices.
Today, the utilization of speech data is largely confined to recording callcenter transcripts. But with the advent of what is now being called artificial emotional intelligence or Emotion AI, machines can detect emotions from multiple channels—just the way humans do. Dashboards are not made for self-service.
Next, a technician is sent to the residence to disconnect service, referred to as a truck roll. After service is disconnected, a high volume of customers contact the callcenter about the disconnect. Once payment is received, another truck roll occurs to restore the customer’s service.
CX software aids companies in offering more personalized experiences and more accessible customer service through self-service functionality and rich support portals that grow and evolve with the business to adapt readily to customers’ needs, helps to reduce lengthy wait times when customers contact callcenters, and much more.
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