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Are you considering applying for the role of ChiefCustomerOfficer (CCO)? If so, you’ve probably already worked in customer experience leadership in some capacity, and have a reasonably clear concept of what an organization is looking for in a CCO. Will You be Supported in Your CCO Role? . Click To Tweet.
Leverage Customer Insights : Utilize customer feedback and analytics to identify pain points and opportunities, demonstrating a data-driven approach to decision-making. Showcase Success Stories : Present casestudies of organizations that have benefited from CX transformations to provide tangible evidence of success.
The sheer number of transactions is so large that a customer feedback program wouldn’t make any sense without a thoughtful segmentation strategy,” Wayne Pointon, ChiefCustomerOfficer for Transaction Services Group Australasia, told us. They have also seen a notable reduction in customer AND employee churn.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. 4 CaseStudies of Customer Respect. Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done.
In the following sections, we explore how to lead a successful CX transformational program in a B2B settingcovering everything from executive leadership and strategy to metrics, culture change, and real-world casestudies. Available at: [link] Eglobalis How to Define and Execute a B2B Customer Experience Strategy.
In my new Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done.
Check out our latest casestudy about our custom integration between a client’s IVR system and cloud-based ticketing system. The Evolution of Self-Serve Customer Service. IVR Custom Integration for a Multinational Communications Corporation: A CaseStudy. Related Articles.
She is one of the foremost experts on customer-centric leadership and the role of the ChiefCustomerOfficer. A consultant and thought leader, Jeanne guides C-Suite and ChiefCustomerOfficer clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Replace Rules with Trust: A CaseStudy. Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done.
If it’s not about improving customers’ lives, it’s time to meet with the C-Suite and rethink what your guiding light is. . This is a paraphrased excerpt from my book, ChiefCustomerOfficer 2.0.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? This is our opportunity to say to customers, “We know you, we value you.
The authors of the following books have also been guests on my podcast, The ChiefCustomerOfficer Human Duct Tape Show. Jay Baer , Founder of marketing consultancy, Convince & Convert, and author of 6 best-selling books, has co-authored this book with Daniel Lemin, shedding light on why and how customers talk about brands.
CaseStudy. In my book ChiefCustomerOfficer 2.0 , there is a casestudy on Audi’s work around cultural commitment. Mark tells a story about a journalist embedded with his team where the end result wasn’t as desired.
Interviewing the new Tesco ChiefCustomerOfficer. Two months later, Helen was interviewing the new ChiefCustomerOfficer for her blog post The customer is still the boss. Not impressed, Helen wrote about this on her blog. Casual sexism is alive and kicking in UK boardrooms.
I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like ChiefCustomerOfficer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.
It is therefore of great value to me and all other Customer Experience Professionals that we are able to continually learn from each other – those who have been plying their trade for many years, as well as those who have only been in the thick of it more recently.
Highly practical and accessible, it includes casestudies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. It features casestudies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Here is the book link.
Books like the Ultimate Question series, Outside In, and Jeanne Bliss' books about the ChiefCustomerOfficer role are great resources. It's great to not only have CX experience on the client side but to also have had some cross-functional experience and to have experience across multiple companies and industries.
To help answer some questions you might have around the Customer Success job market, we created this overview that will describe what the different career paths are that you can pursue, with descriptions for each role and the industry salaries. . ChiefCustomerOfficer. Customer Success Vice President/Director .
In my recent Daily Dose video, I talk about the importance of letting your purpose unite your company and share two casestudies regarding companies that embody their values. The presenting sponsor of The ChiefCustomerOfficer Human Duct Tape Show is Customerville.
In this interview, Jay also shares examples from 3 companies (B2C and B2B) who’ve successfully operationalized talk triggers that keep their businesses booming and customers talking. The employment of these triggers means these companies don’t have to rely on paid advertising to grow and reach new customers.
If you have a hard copy of my book ChiefCustomerOfficer 2.0 , some additional resources around feedback, storytelling, and digital storytelling — with casestudies — run from about page 116 to 122. — around customer listening paths and digital storytelling.
And you know just how powerful delightful customer service experiences can be to drive positive word-of-mouth. Maybe you could send over some casestudies – like these ! – that show just how investing in customer service can impact the bottom line. Google is your friend.
Because customers first interact and communicate with a company’s employees, businesses must first have happy employees. which includes 32 casestudies, is split into five parts: Be the Person I Raised You to Be. She is one of the foremost experts on customer-centric leadership and the role of the ChiefCustomerOfficer.
Featuring real-world CSMs with real-world challenges, CSM From the Trenches offers a casestudy-like look at customer issues and presents an actionable solution to these common situations. The Human Duct Tape Show Podcast.
In her article, NJ quotes author, Suman Sarkar, who said that “disruption is, in fact, driven by changing customers needs — and that only those companies that truly understand their customers can succeed.” I and my colleagues have our own casestudies that support this notion. .
The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, ChiefCustomerOfficer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.
The second edition, updated with casestudies and additional resources, will show you how to be, “persuasive, not abrasive.” ChiefCustomerOfficer 2.0: How to Build Your Customer-Driven Growth Engine by Jeanne Bliss.
Fortunately, Customer Success teams are uniquely positioned to step up and provide business continuity—serving as a company’s compass to guide them through this treacherous terrain. Casestudies are a supportive way to help them gain positive publicity in front of a new audience while showcasing your product.
Here’s how SaaS companies, Customer Success teams, Account Managers, and ChiefCustomerOfficers can use the ChurnZero integration with HubSpot to increase customer retention, reduce churn, and improve the customer experience. Liz Friscino, Managing Director, Client Success, FiscalNote.
As I shared in the many casestudies in my latest book, Would You Do That To Your Mother? there are tons of companies that reinvent their operations to meet customer goals. She is one of the foremost experts on customer-centric leadership and the role of the ChiefCustomerOfficer.
You wrote your book “ChiefCustomerOfficer : Getting Past Lip Service to Passionate Action” back in 2006. Jeanne: The “Would You Do that to Your Mother” book is meant to simplify what it means to live the life of a customer. New job titles are being created around it (i.e.
How to Create Great Customer Experience . NasdaqSpeedReads : When it customer service, author and expert Jeanne Bliss shares an important question ChiefCustomerOfficers should ask –“Would You Do That To Your Mother?” There’s 32 casestudies. Abbreviated transcript.
Invite your loyal customers to participate in casestudies. Also, this process demonstrates the beginning of an interactive relationship with the customer as this will, later on, help you to invite your loyal customers/promoters to participate in further events like casestudies or webinars, and so on. .
5: Optimization In this stage, you optimize the value your customer has already recognized. You may be able to earn referrals or recommendations from your customers, build casestudies for future marketing efforts, and gather other qualifying evidence of value, such as testimonials.
In this stage, you optimize the value your customer has already recognized. You may be able to earn referrals or recommendations from your customers, build casestudies for future marketing efforts, and gather other qualifying evidence of value, such as testimonials. They may be open to upsells, cross-sells, or add-ons.
ClientSuccess hosted Jamey Jeff, Managing Director of Customer Success Solutions of Coastal Cloud , for this month’s customer success webinar series: 5 Standout Strategies of Top Performing Customer Success Teams. These 5 standout strategies are backed by data and research found in the 2018 Customer Success Industry Report.
For many organizations, particularly those for whom product and price differentiation are challenging, Customer Experience (CX) has been touted as the silver bullet that will drive success. CX budgets have grown, ChiefCustomerOfficers been recruited, and a seemingly endless stream of customer surveys deployed.
A group of people representing some of the best brands in Europe gathered at Twickenham Stadium on a warm June day for a special masterclass focused “customer centricity” in companies that are primarily business-to-consumer (B2C). The dangers of “firing” customers. “Very imformative and thought provoking.
To help you build a more robust, sustainable, and scalable Customer Success (CS) program, we created The Digital Customer Success Kit for Savvy SaaS Companies. Here are five areas you’ll want to be thinking about as you put our kit to work in your business.
This casestudy shares how Thematic helped them build a new approach to restore services and satisfaction levels. Navigating Voice of the Customer data Watercare have long recognized the importance of capturing and analyzing customer feedback through a Voice of the Customer (VOC) program.
Celebrate (and Capitalize) on Success With CaseStudies. Casestudies are a mutually beneficial way to promote your product and your customer among interested audiences – so long as your features know their place in the story. If they outshine your customer, you’ll lose the reader.
Use this ingrained behavior to your advantage by posting about your academy and new courses that keep learning front and center in your customers’ minds. You can even showcase “top-performing” customers—essentially academy casestudies—that show other customers how their peers are benefiting from your academy.
Over the years I wrote a guest post for Tesco, met the executive team , interviewed the new ChiefCustomerOfficer , disagreed many times on the notorious issue of Fake Farms and adverts (I still maintain that I was right!) You can read more about my time working with Tesco in Casestudy: Tesco and a consumer champion.
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