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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

In fact, B2B CX leaders tend to achieve higher growth and resilience; one study found top CX performers in B2B enjoyed substantially higher margins and even delivered three times higher shareholder returns in downturns compared to their lagging peers. Present case studies and industry benchmarks that show measurable gains from CX investments.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Conversely, if competitive advantage comes from efficiency and scale, the CX strategy might focus on digitizing interactions for speed and ease.

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How Real-Time Customer Feedback Drives Customer Obsession at Fleetio

AskNicely

In other words, having a scalable mechanism for real-time customer feedback is not just important, it’s essential to their business model and their competitive advantage. To learn more about how Fleetio used AskNicely to drive a customer-obsessed culture, read the full case study. Get the Case Study.

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Why 90% of Global Businesses Will Use AI Translation in Customer Support

CSM Magazine

The High Cost of Human Translation While human translators provide accuracy and cultural context, hiring multilingual support teams is expensive. Case Studies: How AI Translation is Transforming Customer Support 1. Companies that embrace AI translation will gain a competitive edge, while those that delay risk falling behind.

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Top CX Reads 2023 – Digital, Design, Centricity

ECXO

Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Here is the book link.

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30 Top CX Thought Leader Blogs To Follow

Blake Morgan

These 30 top blogs cover a wide variety of CX-related topics, from creating a customer-centric culture to refining the contact center or delivering personalized experiences. With more than 30 years of experience in all areas of CX, Annette uses her blog, CX Journey, to help transform business culture to become customer-centric.

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Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

We look at four case studies of some of today’s most successful organizations, analyzing how they achieve these cornerstones through engagement, in all cases finding the same, ineluctable linkage between leadership, employees and market environment. Four Employee Engagement Strategies that Deliver Competitive Advantage.