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C-Level Telco Speakers to Share Views on Implementing a Successful CEM Programme

CSM Magazine

These three C-Level telco speakers are: Nashad Emir, Chief Customer Experience Officer, Celcom, Malaysia. Rebecca Eclipse, Chief Customer Experience Officer, Globe Telecom, Philippines. Brenda Lynn Dichoso, Chief Customer Care Officer, Smartfren Telecom, Indonesia. Operator Case Study – Building A Customer First Culture.

CEM 40
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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

“The biggest mistake companies make evaluating and purchasing customer care software is…” Not utilizing the power of their CRM! CRMs are under-utilized for customer retention. Very few companies actually extend the pipe to include critical customer care steps such as “CHECK-IN” or “ISSUE RESOLUTION”.