Amity

OCTOBER 3, 2017

I wrote an article a few weeks ago about how to approach a Tech-Touch or One-to-Many customer success program. It seems like most companies are pretty reliant on email, but customers are getting tired of full inboxes (I don’t blame them!) Here are some alternatives to email for your One-to-Many customer success program.

Customer Success 61

Customer Success Case Study Social Media Conference 61

InMoment XI

NOVEMBER 26, 2024

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. But the reality is that the entire company can benefit from having a solid customer success strategy and a customer-centric mindset.

Customer Success 52

Customer Success Marketing Net Promoter Score Case Study 52

Kayako

AUGUST 7, 2019

Customer Success & Support . 24/7 Support, knowledge base, FAQ’s. This is where understanding your customer is critical. You need to know why your customer is shopping for a solution, i.e This approach helps win customers and encourages them to promote your offer to their network. Needs vs Wants.

Customer Experience 187

Customer Experience How To Comparison Customer Journeys 187

Amity

JULY 26, 2017

​ You’ve heard it all before, Customer Success is about retaining customers , which is at least as important as acquiring new ones. Without Customer Success, a lot of the Sales staff’s time is dedicated to account management. Use Customer Success as a Key Differentiator Against Your Competitors.

Sales 57

Sales Customer Success Case Study Customer Centricity 57

Amity

JUNE 28, 2016

Now that we’re halfway through 2016, we can check in on how accurate some of those 2015 predictions were, and how those trends are impacting Customer Success. For success teams, this might mean more emphasis on data-driven support, particularly when it comes to SaaS companies. Driven by data. Enabling the Sales Team.

B2B 51

B2B Trends Customer Success Infographics 51

CSM Practice

FEBRUARY 20, 2020

At early startup stages , customer success teams and other customer-facing teams are usually familiar with their customer base. This relationship-driven engagement model becomes difficult as the customer base becomes larger and more diversified. Why Should Customer Success Be Obsessed with Data?

Customer Success 52

Customer Success Data Engagement Effort Score 52

CustomerSuccessBox

JANUARY 8, 2020

As more and more B2B SaaS companies start building their customer success division and being customer success focussed, customer success has expanded to become large and complex like other departments. All the above responsibilities cannot be handled by the Customer Success team from the start. .

Customer Success 52

Customer Success Case Study Customers Metrics 52

Kapta Customer Success

MARCH 6, 2019

Keep in mind that there isn’t one right and one wrong customer segmentation strategy and the one that applies best to your lineup of customers is the one that works best; just don’t default to the traditional approach if there is a better way. Segmenting Based on Potential. Segmenting Based on Commitment. The Bottom Line.

Customer Success 53

Customer Success Strategy Management Customers 53

Totango

AUGUST 11, 2022

Finally, we’ll cover how customer success software can help you automate your digital client relationship-building strategy. Customer relationships are important for any business, but digital client relationships occupy a position of central importance for SaaS companies. Showcase client case studies.

Tips 110

Tips How To Customer Journeys Net Promoter Score 110

Totango

JULY 22, 2022

Leveraging customer success technology can help you implement the best practices that will enable you to efficiently engage and retain customers, as well as key stakeholders. . Let Totango help through our extensive SuccessBLOC library and easy-to-use customer success tools.

Communication 104

Communication NPS Case Study Metrics 104

ChurnZero

DECEMBER 20, 2019

20 Customer Success Predictions for 2020 . T hat’s why we asked some of the top Customer Success (CS) leaders to share their industry predictions for 2020. Vanessa Hannay , Director of Customer Success, Muck Rack . Making customers happy is no longer good enough. . . The year was 1909.

Customer Success 61

Customer Success Chief Customer Officer ROI Sales 61

CustomerSuccessBox

MAY 9, 2022

A Customer Success dashboard keeps track of your company’s health in connection to your product and its users. Customers are the lifeblood of any company, therefore having a clear picture of its revenue activities is critical for expansion. 360 Customer Success Dashboard. Voice of Customer.

Customer Success 52

Customer Success Net Promoter Score How To Metrics 52

BirdEye

AUGUST 24, 2023

Customer marketing is a marketing strategy that targets existing customers with the goal that they will buy again and become brand evangelists. 2 – Current customers are more likely to buy from you And that brings us to our next point. A loyal customer spends about 67% more about three years into their customer journey.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

Lumoa

APRIL 1, 2020

How to Build a Customer Insight Strategy Now that you understand the impact of having a customer insight strategy, the next step is to determine what it looks like at your company. Every company’s customer base is different. Who is responsible for your customer insight strategy? That’s okay!

Customer Insights 195

Customer Insights Strategy Customer Journeys How To 195

Gainsight

JANUARY 17, 2020

Q: How do you work with your customer-facing teams to gather feedback? A: We have a daily standup between our product, customer success, and support teams. We do this to make sure each day is organized around customer needs. They surface challenges and try to create a solution for the customer.

Feedback 117

Feedback Roadmap ROI Case Study 117

CustomerSuccessBox

MAY 16, 2022

Since you choose to read this blog, I suppose you already know the gravity of Customer Success in a B2B SaaS business. The crux of providing a great customer experience to the customer lies in maintaining great customer health throughout the entire customer lifecycle.

Software 52

Software Customer Success Management Effort Score 52

Gainsight

SEPTEMBER 21, 2022

There are plenty of unexpected challenges in SaaS right now, as the looming recession becomes a reality, but Customer Success (CS) organizations in particular are adopting digital tactics to overcome and endure these challenges. . Set your customers up for success from day zero with a welcome email that does serious work.

Customer Success 52

Customer Success How To Self Service Case Study 52

CustomerSuccessBox

JUNE 20, 2022

Now that you’ve chosen to read this article, I suppose you are already aware of the weightage that the Customer Success function holds for your SaaS business. And when it comes to delivering the right customer success function to your clients you are as good as the tool you use. What is a Customer Success Software?

Software 52

Software Customer Success Effort Score Net Promoter Score 52

CSM Practice

FEBRUARY 24, 2020

A good customer success team drives continuous value to the customer at every point in the customer life-cycle journey. Customer success teams use playbooks and strategies in their ongoing efforts to ensure customers achieve operational success and maximize value from your solution offerings.

Metrics 52

Metrics Customer Success Net Promoter Score Effort Score 52

CSM Practice

FEBRUARY 24, 2020

A good customer success team drives continuous value to the customer at every point in the customer life-cycle journey. Customer success teams use playbooks and strategies in their ongoing efforts to ensure customers achieve operational success and maximize value from your solution offerings.

Metrics 52

Metrics Customer Success Net Promoter Score Effort Score 52

Totango

NOVEMBER 21, 2019

If you don’t measure customer satisfaction, you may be blindsided by customers who churn or discourage others from working with you. How to Track Customer Satisfaction with NPS . Customer satisfaction metrics keep an eye on how customers are responding to your initiatives and whether any customers need support.

Customer Satisfaction 92

Customer Satisfaction NPS Metrics Net Promoter Score 92

CustomerSuccessBox

NOVEMBER 16, 2021

Customer Success (CS) has become synonymous with customer loyalty, customer satisfaction, and a positive customer experience. CS ensures the customer is at the center of the business strategy of modern B2B SaaS firms. How to anticipate most of the customer needs? Who is this blog meant for?

Customer Success 52

Customer Success Management Case Study Rewards Programs 52

ChurnZero

DECEMBER 10, 2019

Dashboards & Automation Drive Customer Success Team Efficiency – A Success Story . . The ConsumerAffairs Customer Success team had previously found other CS platforms cumbersome and difficult to use. This significantly increased the workloads of Customer Success Managers.

Case Study 75

Case Study Analysis Touchpoint Customer Insights 75

ChurnZero

FEBRUARY 26, 2021

Is your Customer Success team: Butting heads with Sales during onboarding. Getting bombarded by Marketing for unrestricted customer access. Put simply, Customer Success does a lot of things for a lot of people. ChurnZero vRYG panelists included: Sana Farooq , Director of Customer Success, FloQast.

Customer Success 59

Customer Success Company Management Roadmap 59

Amity

JUNE 16, 2014

The benefit of building a customer success platform is that your own customer success team can use it – and we do. And what we’ve discovered, and confirmed with our customers, is that taking action makes a difference in customer success. It enables predictable delivery of customer success.

Customer Insights 48

Customer Insights Customer Success Case Study ROI 48

Amity

JANUARY 20, 2016

Issue 72 - Customer Success Articles that are Certified Classics (Part 2). In this issue of the SaaS Tattler, we've currated a list Customer Success articles that are certified classics. Join us on January 26 at 1pm ET , as we teach you to transform product adoption for all your customers.

Customer Success 48

Customer Success e-support Case Study Sales 48

Totango

MARCH 5, 2021

You can test a retention idea on a small sample group before implementing it with your entire customer base. Fifth , by tracking and improving your CRR, you can optimize customized retention strategies for different segments of your customer base.

Customer Retention 89

Customer Retention How To Net Promoter Score Effort Score 89

Amity

APRIL 3, 2017

As with anything, you need to look at what’s right for your business, team, and customer base, but here are some core metrics and data points that if you are not already tracking, you should be! Generally speaking, CSAT is sent out after each contact made (or case solved) with your Customer Support Team.

Measurement 70

Measurement Effort Score Case Study Net Promoter Score 70

Amity

NOVEMBER 16, 2016

In my previous article, I covered how to hire your first Customer Success Manager. Some of the questions you may ask yourself when onboarding a new hire into Customer Success are: What does success look like in this role? When should they start talking to customers? Marketing Got Happy Customers?

Customer Success 48

Customer Success Measurement Customers Case Study 48

ClientSuccess

APRIL 20, 2017

Paul Pizza is a veteran in the Customer Success space with his experience starting in the late 1990’s when most didn’t even know what the term meant. Back when Paul first started working with customers, “Customer Success” was considered a hybrid between account management and customer service.

Customer Success 40

Customer Success Case Study Net Promoter Score ROI 40

Amity

NOVEMBER 25, 2014

Amity had the good fortune of sitting down with a pioneer in Customer Success, Paul Teshima the original SVP of Customer Success (circa 2005) at Eloqua – now the Founder and CEO of Nudge Software , to talk about demonstrating the need for Customer Success. Here are the “aha!” We don’t think so.

Customer Success 48

Customer Success Chief Customer Officer Financial Sales 48

Gainsight

JUNE 11, 2021

The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.

Chief Customer Officer 91

Chief Customer Officer Handbook Customer Success Knowledge Base 91

Education Services Group

MAY 11, 2018

If this sounds familiar, you’re likely one of the many budget-strapped Customer Success (CS) leaders we talk to every day. Folks who know that to improve their bottom lines they need higher touch engagement with their customers — but don’t have the resources to make that a reality.

Customer Success 40

Customer Success Engagement Customer Journeys Case Study 40

Gainsight

SEPTEMBER 21, 2020

Out-of-the-Box Configuration: Align with prescriptive Customer Success best practices and resist the urge to create unnecessary customization whenever possible. This methodology is not for every customer. Our customer base is excited about the early results we are achieving together. . “We

Self Service 75

Self Service CRM Metrics Case Study 75

Education Services Group

JUNE 29, 2019

Even though customer retention is just as important as customer acquisition — arguably even more so — most companies spend the majority of their focus on customer acquisition. So how do you put your efforts into keeping your existing customers happy? And how can Customer Success strategies help you get there?

Customer Success 40

Customer Success Connections Net Promoter Score Customer Retention 40

ChurnZero

JULY 9, 2020

Sure, you won customers over to get the initial purchase, but what about your post-sale courting? That’s why they got into this relationship with you in the first place – and why customer success has become a non-negotiable. If you teach a customer how to use your product to fix a problem, you’re in the game.

Strategy 64

Strategy Marketing Case Study Effort Score 64