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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

In the following sections, we explore how to lead a successful CX transformational program in a B2B settingcovering everything from executive leadership and strategy to metrics, culture change, and real-world case studies. Quantifying these impacts helps build the business case for investment in CX initiatives. Sept 16, 2024).

B2B 339
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Customer Feedback Loop: What Is It and How to Close It

Lumoa

Every customer-centric business strategy centers around putting the customer at the core of their business, and that means closing the customer feedback loop. While surveys like NPS, CSAT, CES , or market research can be helpful tools for understanding your customer base, they come with their own share of challenges.

Feedback 195
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6 Experts Share How They Use Customer Feedback to Build a Better Product

Gainsight

So we asked 10 experts the following questions to learn more about how they collect and prioritze customer feedback: What are some of the effective ways you collect feedback? How do you work with your customer-facing teams to gather feedback? How do you prioritize what feedback gets incorporated into the product roadmap?

Feedback 117
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CX Reports That Get Noticed: How to Create Actionable Insights for Stakeholders

Retently

By identifying patterns, setting clear goals, and fostering cross-functional collaboration, your CX strategy becomes more than just a report it becomes a roadmap for continuous improvement. Customer experience is constantly shifting, and issues that dominate one month might not even appear the next.

Report 90
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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

Having NPS feedback influence your roadmap and communicating with your clients how you inject end-user feedback into your product investment themes will be met with great enthusiasm. At PeopleMetrics, our product team tries to add a feature or two to each quarterly roadmap derived directly from end-user NPS feedback.

NPS 96
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Mastering Sales Conversations with Customers

Integrity Solutions

Most sales leaders today recognize this isn’t a sustainable way to develop business and cultivate a long-term customer base. Buyers can detect the hard sell from a mile away, and that overbearing pushiness only ends up pushing customers to the competition while leaving the company’s reputation tarnished.

Sales 107
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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Major Takeaways: Sales and Customer Success relationships can be filled with friction. But both teams should be working together to drive more revenue than attacking the customer base separately. Create alignment to generate more revenue for the organization, stronger partnerships, and provide a smoother customer experience.