Optimove

MARCH 20, 2025

This session explored how brands can tap into behavioral psychology to design more meaningful loyalty experiencesmoving beyond traditional rewards programs to foster deeper emotional connections. Attendees learned how to turn customer insights into high-impact, shareable content.

Connections 52

Connections Gamification Marketing CRM 52

delighted

OCTOBER 22, 2019

Using Delighted to monitor NPS keeps HotelTonight tuned into industry trends, first impressions, and other pieces of valuable customer insight. “If If you don’t measure NPS, you’ll never fix the root cause of customer problems,” says Richardson. It pays to earn promoters: customer loyalty and NPS.

Net Promoter Score 41

Net Promoter Score Case Study Study NPS 41

SuiteCX

JANUARY 19, 2015

It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. 10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

delighted

DECEMBER 10, 2019

Understanding how ROX works and the importance of mapping enhanced customer experience to your business’ operating objectives can help you present a strong case for why measuring, managing, and acting on customer insights benefit your brand in some surprising ways. Expected Customer Experience (CX) impact on loyalty.

ROI 40

ROI Measurement Customer Experience Effort Score 40

Currency Alliance

OCTOBER 12, 2021

Several airlines and hotel groups did win my preference because of their loyalty program. The Norwegian Rewards program, for example is so transparent that I can redeem my value whenever I want by applying the accumulated points to my next purchase. Vueling is similar.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

MARCH 21, 2019

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. times that cost and value is created for all stakeholders. utilities (AGL).

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52