Kayako

AUGUST 12, 2022

Bottom line, personalized customer service is important because it increases customer satisfaction and customer loyalty. Increased loyalty results in higher customer retention, reducing expensive churn and increasing customer lifetime value (CLV). Visualize the Entire Customer Journey in One Place.

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

Education Services Group

JULY 5, 2023

Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. the part where we continue to strengthen our bonds with our customers well into the future. Customer Success is that engine.

Customer Journeys 52

Customer Journeys Loyalty Touchpoint Customer Success 52

Kayako

MAY 11, 2017

Also, look for information related to what your target customers think about your competition. Consult company-specific case studies and product reviews, as well as industry-wide data and statistics collected by third-party companies. Where your industry, competition, and own company exceeds customers’ expectations.

How To 248

How To Case Study Customers Industry 248

Totango

MARCH 5, 2021

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.

Customer Retention 92

Customer Retention How To Net Promoter Score Effort Score 92

Calabrio

APRIL 11, 2025

Provide regular training around: Company Mission & Values: Understanding the organization’s core principles and how they translate into customer service. Understanding the Customer Journey: Knowing how the contact center fits into the overall customer experience. A stagnant plan quickly becomes outdated.

Contact Center 130

Contact Center Training Call Center Average Handle Time 130

Totango

APRIL 9, 2019

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.

Customer Retention 76

Customer Retention How To Effort Score Case Study 76

Calabrio

MARCH 5, 2025

To measure goals like these, you must identify specific key performance indicators (KPIs)such as the percentage of conversations where a customer is likely to churn, first call resolution rate , or CSAT scores and make sure the insights found are aligned with your business objectives.

Contact Center 100

Contact Center Omni-Channel First Call Resolution Net Promoter Score 100

ClientSuccess

JANUARY 25, 2021

Here are a few ways to bridge the gap between customer success and marketing to help improve retention and potentially even provide more satisfaction to customers: 1. Case Studies. Your customers should be in the right ‘stage’ for a case study or else they may feel overwhelmed and put-upon.

Customer Retention 81

Customer Retention Customer Success Marketing Case Study 81

Blake Morgan

JANUARY 20, 2022

With more than 30 years of experience in all areas of CX, Annette uses her blog, CX Journey, to help transform business culture to become customer-centric. She shares thoughts and insights on improving all aspects of the customer journey. . His blog features tactical advice on customer service and the contact center. .

Case Study 96

Case Study Customer Journeys Competitive Advantage Customer Centricity 96

ShepHyken

SEPTEMBER 27, 2021

Just as you want the customer to experience an easy process and system when they do business with you, the same applies to your employees. 5 Ways to Make Your Customer the Hero on Social Media by Chris Kim. (PR The standard approach and practices for designing customer journeys will only take you so far.

Customer Journeys 21

Customer Journeys Customer Service Social Media eBook 21

Totango

DECEMBER 10, 2019

When you make customer retention for B2B business models a priority, you’ll not only save money on acquisition costs; you’ll also unlock the growth potential of your existing customer base. Let’s explore why customer retention for B2B is so important and how you can make it happen. Retain Customers for Life.

Customer Retention 65

Customer Retention B2B How To Trends 65

ClearAction

AUGUST 6, 2019

Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Customer journey insights are vastly under-utilized. Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. Customer-Focused Mindset.

Customer Journeys 48

Customer Journeys Marketing Effort Score Net Promoter Score 48

Feedbackly

MAY 16, 2024

The Finnish clothing store chain Kekäle wants to differentiate itself from competitors by offering customers the best emotional experience in the industry, and measures it with the Emotional Value Index (EVI®). We needed a service that could help us understand our customer experience better,” stated Joonas Kekäle, CEO of Kekäle.

Case Study 105

Case Study Effort Score Ecommerce Touchpoint 105

InMoment XI

NOVEMBER 15, 2023

Customer Churn Rate : Customer churn rate quantifies the percentage of customers who stop using a company’s product or service over a specific period, helping businesses gauge customer retention and identify potential issues.

Analytics 243

Analytics Customer Experience e-support Net Promoter Score 243

Totango

MARCH 2, 2021

Mapping out your customer journey stages empowers you to optimize each step for a satisfying experience that promotes higher retention. In this blog, we’ll look at how the customer journey has been reconceived around the image of a flywheel that integrates both the pre-sales and post-sales steps in the process.

Customer Journeys 63

Customer Journeys How To Net Promoter Score Video 63

Totango

AUGUST 11, 2022

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Showcase client case studies. Showcase Client Case Studies. Social media posts. Overdeliver value.

Tips 113

Tips Customer Journeys How To Net Promoter Score 113

Experience Investigators by 360Connext

OCTOBER 17, 2023

These select leaders, often heads of customer-facing teams, become the source of CX insight for other leaders within the organization. To move forward, it is important to build a cross-functional CX coalition and encourage other leaders to take steps to improve the overall customer journey.

Leadership 259

Leadership Customer Experience Customer Centricity How To 259

ijgolding

MARCH 7, 2016

They highlight the effect a lack of focus can and will have on not just customers, but employees as well. If you are looking for case studies of what you do not want to happen, these three could be what you are looking for: Case Study 1 – NPower. Case Study 2 – British Home Stores.

Case Study 120

Case Study Retail Financial Social Media 120

Optimove

MARCH 19, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: What an incredible first day at Optimove Connect 2025! Day 2 will dive deeper into AI-powered marketing, customer journey orchestration, and more game-changing innovations. Stay tuned!

Connections 52

Connections Marketing CRM Banking 52

ChurnZero

JANUARY 26, 2022

Improving Customer Retention and Account Management with the ChurnZero and HubSpot Integration. With a dashboard that shows customer health and the opportunity to automate alerts, teams can improve customer retention rates exponentially. Automatic Customer Journey Tracking.

Customer Retention 97

Customer Retention Chief Customer Officer Customer Journeys Touchpoint 97

Customer Bliss

OCTOBER 11, 2018

In this interview, Jay also shares examples from 3 companies (B2C and B2B) who’ve successfully operationalized talk triggers that keep their businesses booming and customers talking. The employment of these triggers means these companies don’t have to rely on paid advertising to grow and reach new customers.

Chief Customer Officer 107

Chief Customer Officer Customer Experience Customer Journeys Advertising 107

Thematic

MARCH 30, 2025

For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs. Show how customer insights research can improve customer retention, reduce churn, and optimize marketing spend.

Customer Insights 62

Customer Insights Data Analytics How To 62

Totango

SEPTEMBER 23, 2021

CSAT calculations total up scores of 4 and 5 to measure what percentage of customers are either satisfied or very satisfied. Research has shown that scores in this range correlate highly with customer retention. You can use CSAT to measure different items throughout each stage of your customer journey.

Net Promoter Score 105

Net Promoter Score NPS Case Study Customer Satisfaction 105

Confirmit

OCTOBER 18, 2018

What Is Customer Retention? Customer retention refers to an organization’s processes and activities that aim at stopping customers from churning or switching to a competitor. Increasing customer loyalty is a key goal of any business, and contributes greatly towards sustainable growth.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

SurveySparrow

NOVEMBER 28, 2019

Adobe Summit is a customer experience conference that mainly focuses on amping up customer touchpoints by delivering digital experiences that make the entire process as easy as a cakewalk. CXS is yet another customer experience conference to look forward to. When: September 2020. Where: Las Vegas, United States.

Conference 96

Conference Customer Experience Customer Journeys Omni-Channel 96

Retently

MARCH 17, 2025

Tracks how customer sentiment, retention, and support efficiency have evolved over time. customer sentiment via NPS, CSAT, CES) How has our customer retention rate changed year-over-year? retention and churn trends) Are we reducing the number of recurring complaints about product quality?

Report 90

Report How To Effort Score NPS 90

InMoment XI

MARCH 21, 2025

For example, if your tool reports that customers say no because theyre unfamiliar with your brand, teams can incorporate social proof elements, like customer testimonials and case studies, into future pitches to put potential customers minds at ease.

Ecommerce 195

Ecommerce Trends Effort Score Sales 195

inQuba

APRIL 11, 2023

Successful brands use digital customer engagement to drive growth and increase resilience in a rapidly changing landscape, according to the same Twilio report. Engagement leaders in the space are reporting both customer retention and customer conversion as being higher than the previous year.

Customer Journeys 52

Customer Journeys Engagement Multi-Channel Infographics 52

Totango

MARCH 29, 2022

Building and maintaining each unique customer journey can be a complex task — often with teams needing to understand how each customer communicates, what their needs are, and how best to move forward with individual customer engagement efforts. How Mapping Customer Journeys with Data Helps Marketing + Sales Teams .

Customer Engagement 101

Customer Engagement Engagement Effort Score Customer Journeys 101

BirdEye

AUGUST 24, 2023

Customer marketing is a marketing strategy that targets existing customers with the goal that they will buy again and become brand evangelists. Your customer base is likelier to purchase from you because they already know and trust your brand. A loyal customer spends about 67% more about three years into their customer journey.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

CustomerSuccessBox

DECEMBER 4, 2018

According to studies , the LTV value should be at least 3 times the CAC in order for your company to grow and be sustainable. That means the customer needs to renew their contract more than once. Without a high customer retention rate, a SaaS company will shut down, no matter how great the other metrics are.

Customer Retention 40

Customer Retention Effort Score Case Study Customer Success 40

Totango

JULY 22, 2022

At Totango, our goal is always to provide the best possible tools to help you meet and exceed your customer success goals in both good and challenging economic times. We are constantly adding innovative new apps to our Customer Journey Marketplace , including our newest Engage Customers SuccessBLOC.

Communication 107

Communication NPS Case Study Metrics 107

SurveySensum

JANUARY 26, 2024

The responsiveness and effectiveness of the support team in resolving her issue became a pivotal moment in Claire’s customer journey. Claire’s story encapsulates the essence of a customer journey. What is a Customer Journey? So let’s deep dive into different stages of the customer journey.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

Totango

AUGUST 21, 2020

Customer experience focuses on specific interactions and revolves around how easy and enjoyable it is for customers to use your product. Customer success focuses on the customer journey as a whole and puts CX into the context of the customer’s overall needs and business goals. Case Study: Monster.

Customer Success 78

Customer Success Case Study Self Service Customer Centricity 78

Thematic

OCTOBER 30, 2024

A good workplace training program should help address service deficiencies and the bucket list of nice-to-haves gleaned from customer feedback, comments, and suggestions. Utilities Case study: Watercare Watercare is New Zealand’s largest utility company. Read the full Watercare and Thematic case study.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Happy or Not

APRIL 1, 2025

By leveraging customer feedback analysis tools, businesses can identify trends, enhance customer satisfaction feedback, and create better customer retention strategies. However, many companies focus too much on addressing customer pain points while neglecting what they are doing well.

Feedback 36

Feedback Net Promoter Score Effort Score Customer Retention 36

ijgolding

MAY 2, 2017

Oscar Munoz did not issue this letter because customer centricity is at his very core – he issued it because he had no choice. United Airlines continue to act as a real life case study of the effect a lack of focus on the customer, can, and will have on the financial performance of a business.

Airlines 181

Airlines Customer Centricity Policies Travel 181