Revealing New Insights: Here’s How Much Positive Emotional Experience Improves Conversions
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MAY 16, 2024
The Finnish clothing store chain Kekäle wants to differentiate itself from competitors by offering customers the best emotional experience in the industry, and measures it with the Emotional Value Index (EVI®). We needed a service that could help us understand our customer experience better,” stated Joonas Kekäle, CEO of Kekäle.
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