Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. But the reality is that the entire company can benefit from having a solid customer success strategy and a customer-centric mindset.

Customer Success 52

Customer Success Marketing Net Promoter Score Case Study 52

ClientSuccess

JANUARY 25, 2021

For most customer success departments, the internal department you work closest with and most often is definitely sales. Why is customer marketing important? The old adage that ‘your current customers are your best marketing tool’ still holds true, even in the age of digital marketing and SaaS vendors.

Customer Retention 81

Customer Retention Customer Success Marketing Case Study 81

ChurnZero

JUNE 18, 2024

Does your customer success team own and drive expansion revenue? What’s holding customer success back on driving expansion? What is the REACH Framework for driving expansion in customer success? Relationships : Strengthening relationships with key customer stakeholders and decision-makers.

Customer Success 59

Customer Success Case Study Effort Score Training 59

Optimove

JANUARY 31, 2019

Social proof is a cornerstone of modern marketing. In this space, the most effective form of social proof is case studies. Many times, leading, innovative brands require this form of “evidence” to justify the marketing investment. And so – our anonymous case study was born. It makes perfect sense.

Case Study 49

Case Study Study Competitive Advantage Conference 49

Totango

AUGUST 21, 2020

As competitors become more customer-savvy and customers continue to raise the bar of their expectations, keeping customers happy is no longer the icing on the cake—it is now a main and necessary ingredient for business success, and it comes about primarily through the creation of customer value. CS Defined.

Customer Success 78

Customer Success Case Study Self Service Customer Centricity 78

CSM Magazine

MARCH 13, 2024

You’ve nailed down your target audience, you’ve crafted compelling marketing campaigns, and you’re seeing some success. Turning that sale into a loyal, lifelong customer. That’s where customer success management (CSM) comes in. But you know what’s even better than making a sale?

Customer Success 52

Customer Success Brands Management How To 52

ChurnZero

OCTOBER 22, 2021

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. If you work for a SaaS business, you know word-of-mouth marketing is everything. ChurnZero virtual RYG panelists included: Nicole Barker , Head of Customer Success at Conductiv. Director of Customer Success at Convercent.

Customer Success 96

Customer Success How To Case Study Customers 96

ClientSuccess

FEBRUARY 15, 2022

While customer success leaders, HR representatives, and other key stakeholders are often involved in the hiring process at every step of the way, the structure of your organization could warrant additional team members from different departments being involved in the hiring process. Customer Success Deep Dive.

Customer Success 81

Customer Success Case Study eBook Touchpoint 81

ClientSuccess

MARCH 9, 2020

When many of us in the business world (yes, even those of us in customer-facing roles) hear the phrases ‘Customer Success’ and ‘Customer Experience’, we often think of them as interchangeable. After all, don’t they both deal with engaging customers? Understanding Customer Success.

Customer Success 97

Customer Success Customer Experience Case Study Customer relationships 97

ClientSuccess

NOVEMBER 2, 2021

Customer marketing is one of these initiatives. While most customer marketing programs are a cross-function of CSMs and marketing teams, many marketing departments will look to CSMs for direction and guidance when selecting and working with customers directly.

Marketing 59

Marketing Case Study eBook Study 59

Education Services Group

JUNE 4, 2019

So who’s in charge of communicating with customers, marketing or Customer Success? Customer Success and marketing teams need to work together to optimize the customer experience and turn customers into brand advocates. Capture and Share Customer Success Stories.

Communication 53

Communication Customer Success Marketing Case Study 53

CSM Practice

MAY 28, 2020

What is the average Customer Success Manager Salary? More and more SaaS businesses are realizing the value of having a customer success team to ensure the continued success of their customers. Popular Customer Success Manager Salary Plans.

Customer Success 126

Customer Success Management Metrics Effort Score 126

Education Services Group

JUNE 12, 2018

A Director at a successful SaaS company recently approached me about the role of marketing in customer success. This leader understood that the marketing team was a valuable resource when developing customer-facing communications but wanted more. sales, customer success, etc.)

Customer Success 53

Customer Success Connections Marketing Case Study 53

Amity

MARCH 27, 2017

SaaS Tattler Issues 102: Empowering One Another - Marketing and Customer Success. We often talk about Sales and Customer Success alignment, but there are endless opportunities for Marketing to work with Customer Success at different customer lifecycle stages.

Customer Success 48

Customer Success Marketing Case Study Conference 48

CustomerSuccessBox

AUGUST 23, 2021

This 4 day conference brings together leaders from product management, creative SaaS marketing and startup founders. With more than 70,000 attendees from sales, marketing and service fields, it presents a vast opportunity for individuals and teams to network in person as well as online. TSIA Customer Success Conference.

Conference 52

Conference Customer Success Case Study Innovation 52

ClientSuccess

MARCH 9, 2020

When many of us in the business world (yes, even those of us in customer-facing roles) hear the phrases ‘Customer Success’ and ‘Customer Experience’, we often think of them as interchangeable. After all, don’t they both deal with engaging customers? Understanding Customer Success.

Customer Success 74

Customer Success Customer Experience Case Study Customer relationships 74

Alliance by IFS

AUGUST 13, 2019

a leading global provider of field service management and mobility solutions , announced today that it has been named a Top Performer in the Field Service Management (FSM) Software category for the Summer 2019 Customer Success Report published by FeaturedCustomers. Director of Global Marketing. About Astea International.

Software 88

Software Report Customer Success Case Study 88

ChurnZero

APRIL 13, 2021

With Customer Success being one of the top emerging departments in software companies around the globe, you might be considering a career in this industry, but you also might be wondering which role is right for you. . Customer Success Vice President/Director . Customer Success Manager.

Customer Success 98

Customer Success Chief Customer Officer Customer Centricity Fashion 98

ClientSuccess

NOVEMBER 11, 2021

In Part 1 of the customer marketing series, we discussed how CSMs can advocate for their customers through customer success stories and reference programs. Through this kind of advocacy work, CSMs can help customers share their stories, thank them for their partnership, and leverage success as a sales tool.

Marketing 52

Marketing Case Study eBook Leadership 52

CustomerSuccessBox

MAY 18, 2022

So has the customer success industry and the content around the space! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022! CustomerSuccessBox. 16 Ventures.

Customer Success 52

Customer Success Case Study Resources Customers 52

CustomerSuccessBox

OCTOBER 4, 2021

Also according to the CMO Council, it is found that 14% of marketers believe that customer-centricity is the trademark of their companies. But how can you begin to shine in Customer Success ? You can do this clearly by getting the training which is right for you or rather getting customer success certification.

Customer Success 52

Customer Success Customer Centricity Course Customer Experience Professionals 52

Retently

JUNE 28, 2022

A good Net Promoter Score can fuel your business growth, generate word-of-mouth referrals from Promoters and help you bring in more business without spending as much on traditional advertising or inbound marketing. Instead of only responding to your Passives and Detractors, make an effort to close the feedback loop with all of your customers.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Totango

AUGUST 14, 2020

In customer success, your customers define their own victories. No one-size-fits-all finish line exists that clients must strive to cross, and there is no Harvard Business School concept of accomplishment you can award your customer before resting on well-earned laurels. Creating Better Customers, by Definition.

Customer Success 78

Customer Success Customer Journeys Customers Case Study 78

Totango

JANUARY 14, 2020

To accomplish that, you need a well-structured customer success team with clearly defined roles within the company. The customer success (CS) team is in charge of engaging current customers and ensuring they have a positive experience. Thinking Critically About Customer Success Roles.

Customer Success 64

Customer Success B2B Net Promoter Score Case Study 64

CustomerSuccessBox

FEBRUARY 25, 2022

Have you been stuck with inherited sales tools that weren’t designed with the Customer Success Manager (CSM) in mind? Let’s find out why and how should you convince your C-suite leaders to invest in Customer Success tech. Real-life case studies might help you prove your point.

Software 52

Software Customer Success How To Case Study 52

ClientSuccess

MARCH 17, 2021

Today’s CSMs and customer success leaders are masters in juggling multiple plates at once. Marketing Request” . Customer success teams work hand-in-hand with marketing to gather customer stories, case studies, and testimonials. Toolkit: Customer Onboarding Toolkit.

Customer Success 52

Customer Success Case Study eBook Leadership 52

Gainsight

SEPTEMBER 21, 2022

There are plenty of unexpected challenges in SaaS right now, as the looming recession becomes a reality, but Customer Success (CS) organizations in particular are adopting digital tactics to overcome and endure these challenges. . Set your customers up for success from day zero with a welcome email that does serious work.

Customer Success 52

Customer Success How To Self Service Case Study 52

Totango

FEBRUARY 5, 2021

Our increasingly customer-centric economy has established Customer Success as critical to every business’s overall strategy. Any CS team member knows that happy customers make for a thriving enterprise, but the same cannot always be said for C-level executives or your board of directors.

Customer Success 73

Customer Success How To Net Promoter Score Financial 73

Natalie Petouhof

MAY 11, 2016

big data, predictive analytics). • Digital Marketing Transformation – Personalized, data-driven digital marketing. • Future of Work: Social Business – The technologies enabling teams to work together efficiently. If you are doing something really interesting, make sure to send in your case study!

Case Study 40

Case Study Study Innovation Leadership 40

CustomerSuccessBox

FEBRUARY 14, 2019

The searches for the keyword ‘ Role of a Customer Success Manager ’ have been increasing since the last few years. As companies around the world are getting aware of the importance of Customer Success, the demand for seasoned Customer Success Managers (CSMs) is also increasing exponentially. Why is it so?

Customer Success 67

Customer Success Management Case Study Study 67

Education Services Group

AUGUST 10, 2021

In a dream world, Customer Success, sales, marketing, product, and support organizations all work together to weave the beautiful tapestry this is your customer experience. In the real world, where most of us live, this is, unfortunately, rarely the case. See what I mean when I say everybody wins?

Customer Success 52

Customer Success Sales Culture Case Study 52

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Strategy 64

Strategy Marketing Case Study Effort Score 64

CustomerSuccessBox

JUNE 20, 2022

Now that you’ve chosen to read this article, I suppose you are already aware of the weightage that the Customer Success function holds for your SaaS business. And when it comes to delivering the right customer success function to your clients you are as good as the tool you use. What is a Customer Success Software?

Software 52

Software Customer Success Effort Score Net Promoter Score 52

SmartKarrot

JULY 26, 2022

To write a SaaS case study, you must remember certain pointers. You need to engage customers and readers about how the product or company solves business problems and improves growth. A SaaS case study is a narrative or story of how one has successfully delivered and implemented a solution with a client for results.

Case Study 10

Case Study Study How To B2B 10

ReviewTrackers

MARCH 6, 2017

To download the case study, please click “Read it now.” ” Customer Success Story: Nicklaus Children’s Hospital. Enter ReviewTrackers, the award-winning online review management and customer feedback software platform. The leadership teams are able to gain insight into the customer experience.”.

Hospitality 85

Hospitality Customer Success Healthcare Automotive 85

Amity

JUNE 11, 2018

If you are a SaaS company looking to invest in Customer Success, one of the most important considerations is the customer per Customer Success Manager (CSM) ratio – the number of customers a CSM can support while still remaining effective. Additional Headcount Considerations.

Customer Success 91

Customer Success Self Service Case Study Customer Retention 91

CustomerSuccessBox

APRIL 3, 2022

Customer Success ensures that your customers remain happy customers. Its objective is to guarantee that your customers get the most value from your product. A section of this job is carried out through email marketing. What are Customer Success email templates? Customer Success Email Templates.

Customer Success 52

Customer Success Video Customers Meeting 52