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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Organizations face unique challenges that can hinder CX improvement efforts. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Employees may resist new CX processes, and leadership might hesitate without a clear ROI.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Without this high-level oversight, CX efforts can stall or get deprioritized amid competing initiatives and people resistance for change.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Increased Resource Allocation Customer journey maps can help you identify problems and present a strong business case for customer experience improvement. 71% of organizations say customer journey mapping has successfully persuaded management to invest in CX efforts and fix existing customer problems.

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5 rules for a highly successful customer experience implementation with amazing ROI! – A case study

Beyond Philosophy

The Maersk Line project that I worked on with Michél Patterson , a continuous improvement expert in Lean Six Sigma was one of the most, with an improvement of 40 points for their Net Promoter Score® (NPS) over 30 months. The post 5 rules for a highly successful customer experience implementation with amazing ROI!

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Growth vs. Customer Experience: A Dilemma?

ECXO

It can feel like a tug-of-war, where the push to scale revenue, grab a bigger slice of the market, and stay ahead of the competition sometimes clashes with the time, effort, and resources required to ensure customers feel valued and satisfied. Use testimonials and case studies to showcase real-world impacts.

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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

There are four common customer experience analytics metrics: Net Promoter Score (NPS) Net Promoter Score , or NPS, is a widely used metric to measure customer loyalty. Customer Effort Score (CES) Customer Effort Score (CES) assesses the ease with which customers can achieve their goals when interacting with a company.

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5 rules for a highly successful customer experience implementation with amazing ROI! – A case study

Beyond Philosophy

The results were a 40-point increase in their Net Promoter Score® (NPS) over 30 months and a 10 percent increase in shipping volumes. Patterson says every day, the team learned something new, and with this communication network established and maintained, they could continuously improve their efforts to innovate the experience at Maersk.