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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty. All five of this week’s articles are focused on customer loyalty. So, let’s start with a Fast Company that has three tips. It’s very hard to build loyalty if the customer has a generic experience. Loyalty Programs Should Encourage Competition.

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How to turn NPS Promoters into Brand Advocates?

SurveySensum

Pro Tip: Incentivize your customers to express your gratitude and encourage them to give more reviews. Be Transparent: Publish all reviews, even if not all are positive, alongside your Net Promoter Score to build trust. Creating a Well-Crafted Loyalty Program Have you heard about Beauty Insider?

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How to Build Client Relationships Digitally: 14 Pro Tips

Totango

Then, we’ll consider why digital client relationships are so crucial for SaaS businesses and offer 14 tips you can quickly implement to help you build these digital relationships. Implement loyalty and referral programs. Blog actively to promote engagement. Showcase client case studies. Overdeliver value.

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What is the Voice of Customer (VoC)? Start A Program Easily

Thematic

Use key performance indicators (KPIs) and metrics to measure success, such as customer satisfaction scores, Net Promoter Scores (NPS), or retention rates. Regular monitoring helps refine your VoC program and ensures continuous improvement. They might be delivered by email, on an app, by SMS, or a website pop-up.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

In the next section, let’s delve into some brand perception examples by making use of case studies of well renowned brands. Related Read: Top 10 Strategies for Building Brand Loyalty. Brand Perception Case Studies. Brand Net Promoter Score (NPS) Template. Image Source: MBASkool.com.

Brands 111
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Leveraging NPS to Drive Revenue and ROI

SurveySensum

This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. This includes referral programs, loyalty programs, etc.

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