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CRM vs CEM: Where should you put the money?

CloudCherry

Customer Experience Management (CEM). In fact, many businesses still confuse the two, often questioning the importance of CEM when they already use CRM software to capture and analyze customer info. What is CEM? Why is a Customer Experience Management (CEM) platform important? What should you invest in—CRM or CEM?

CEM 281
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CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights

CloudCherry

Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. This is where customer experience management software (a CEM) is helpful.

CEM 249
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article thumbnail

CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights

CloudCherry

Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. This is where customer experience management software (a CEM) is helpful.

CEM 244
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A Simple CEM Challenge

InMoment XI

As CEM professionals, market researchers, and data scientists we sometimes get caught up and enamored with the powerful analytics that are at our disposal.

CEM 150
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Customer Experience Management: A 3-Legged Stool

But there's more to it than just customer service - learn more about the 3 legs of CEM. In today's business world we know that customer experience management has a huge impact on satisfaction levels, customer loyalty, and even profit.

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A Simple CEM Challenge

InMoment XI

As CEM professionals, market researchers, and data scientists we sometimes get caught up and enamored with the powerful analytics that are at our disposal.

CEM 150
article thumbnail

A Simple CEM Challenge

InMoment XI

As CEM professionals, market researchers, and data scientists we sometimes get caught up and enamored with the powerful analytics that are at our disposal.

CEM 150