CEM Chief Customer Officer Customer Focused Effort Score 
Customer Alignment
DECEMBER 18, 2017
The gap between (rising) customer expectations and the quality of customer experiences being delivered, is getting greater. From what we can see, most of the efforts and focus in 2017 have been on beginning to ‘listen’ to customers and naturally act upon this information.
ClearAction
JANUARY 14, 2015
But in cases where there is almost daily conversation between account teams and the customer, how much of these trendy CXM efforts are needed? Customer touch-points, journey mapping, user experience and/or life cycle management are in practice among four out of five B2B firms. Customer Experience Management Success Factors.
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