CEM Conference Consumers Sales 
Beyond Philosophy
NOVEMBER 10, 2014
Despite understanding, many organizations still reward on operationally focused Key Performance Indicators (KPIs) like sales and productivity. Most organizations choose to focus on sales as their KPI. If you have all of your incentives tied to sales and productivity, that’s what will be the focus your team’s efforts.
Beyond Philosophy
NOVEMBER 4, 2014
A spa might have a seating arrangement that brings you closer to the spa products for sale, naturally encouraging the patrons to browse. In my post, “ Engaging the Subconscious Shopper ,” I mention a Nielson report that reports that milk drives consumers to the store 59% of the time. Not a chance.
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Beyond Philosophy
NOVEMBER 4, 2014
Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. Research shows that classical music boosts wine sales the most, but an experiment showed that playing French or German music can have a huge boost on the sales of the wines originating from that country.
Beyond Philosophy
NOVEMBER 10, 2014
An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales. The company linked every 4% points improvement of their NPS score to 1% improvement in shipping volume, thus increasing volume by 10%. A B2B Telecom reduced costs by 36% and increased revenues by 7%. . <
Beyond Philosophy
OCTOBER 28, 2014
You wait because you are “service” call, and all the agents are busy with “sales” calls. Naïve and Transactions companies like to transfer a call, or tell you how important you are while you wait to be answered…sometimes for a long time. Colin is an international author of four best-selling books and an engaging keynote speaker.
Beyond Philosophy
FEBRUARY 24, 2015
As Professor Ryan Hamilton will be going though is our upcoming training event, “ Examining Consumer Psychology: How to Influence Customer Decisions ,” these types of theories and their implications can have a profound influence on consumer behavior. The Relationship Between Customer Experience Management and Sales.
Beyond Philosophy
JUNE 17, 2015
Like any proactive form of outreach to consumers, including classic advertising approaches, content must have discipline around investment and return. And, it will only become more complicated as more companies invest more dollars in content marketing, competing for the consumer’s attention. Where Is Content Marketing Headed?
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