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What is Customer Engagement Marketing?

Oracle

Enter customer engagement marketing (CEM). What is CEM? Customer engagement marketing happens when a company uses personalized messaging to move their audience through a sales cycle — changing a lead into a customer and nurturing current customers to become more brand loyal. That’s CEM.”

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4 Actions to Exceed Customer Expectations

Beyond Philosophy

Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Watch out this space as in a subsequent blog we’ll give advice on the different ways to change a habit… Blogs CEM CEO Conferences consultants consumer behaviour customer Customer Analysis customer behavior Customer Behaviour customer centricity customer emotions customer engagement Customer experience customer experience books customer experience (..)

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Colin is an international author of four best-selling books and an engaging keynote speaker.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

The Value of Customer Experience, Quantified. 26 August 2014.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Follow Colin Shaw on Twitter @ColinShaw_CX.

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5 Reasons Your KPIs Are Hurting Your Customer Experience

Beyond Philosophy

Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.