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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months. The company linked every 4% points improvement of their NPS score to 1% improvement in shipping volume, thus increasing volume by 10%. < [link] > “The ‘moment of truth’ in customer service.” www.mckinsey.com. February 2006.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

With nearly half of every decision decided by habits, the real question is how much longer can you afford to ignore the power of habits in your marketing efforts?

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How CloudCherry help Credit Unions deliver amazing Member Experiences

CloudCherry

What credit unions need is a CEM that moves beyond describing the member experience to start providing the insights and driving the actions to improve it. Here are three areas from the CloudCherry CEM Platform that provide valuable and useful data to drive change. But we can help with that.

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How CloudCherry help Credit Unions deliver amazing Member Experiences

CloudCherry

What credit unions need is a CEM that moves beyond describing the member experience to start providing the insights and driving the actions to improve it. Here are three areas from the CloudCherry CEM Platform that provide valuable and useful data to drive change. But we can help with that.

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3 Predictive Strategies to Drive Revenue and Impact the Bottom Line

CloudCherry

While most customer experience platforms focus on increasing NPS because it’s a helpful indicator of customer intention, NPS is ultimately just a more easily measured, less accurate stand-in for true customer loyalty. When we increase NPS, we don’t necessarily impact our bottom line or increase our revenue. Take it beyond NPS.

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An Overview of Customer Experience

InMoment XI

Customer experience can also be referred to as customer experience management (CXM or CEM). Net Promoter Score (NPS) The Net Promoter Score measures customer loyalty and the likelihood of them recommending your brand to others. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

To read more from Colin on LinkedIn, connect with him by clicking here. If you would like to follow Beyond Philosophy click here. Follow Colin Shaw on Twitter @ColinShaw_CX. View our books on Customer Experience here.