ClearAction

DECEMBER 14, 2017

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The purpose of any organization is to serve a customer need.

Customer Care 66

Customer Care CRM Customer Experience CEM 66

ClearAction

DECEMBER 14, 2017

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The purpose of any organization is to serve a customer need.

Customer Care 59

Customer Care CRM Customer Experience CEM 59

ClearAction

JANUARY 14, 2015

What's missing is the middle: what is the supplier company doing with the customers' precious investments in voice-of-the-customer to make things so nice that customers want to be engaged? duration of relationship) can be achieved with lasting financial impact without the middle component to the CXM puzzle.

Customer Experience Management 48

Customer Experience Management Customer Experience Management B2B 48