InMoment XI

JANUARY 17, 2024

The guest experience encompasses all these touchpoints and is part of a larger strategic effort in which customer service plays a crucial part. A single point of contact doesn’t determine the guest experience. It encompasses the entire customer journey — through processes, policies, and people.

Guest Experience 195

Guest Experience Trends Hospitality Customer Journeys 195

PeopleMetrics

DECEMBER 5, 2017

Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. All signs point to a successful Voice of Customer (VoC) program. Do your customers know that you’re actually listening to them?

Company 117

Company Net Promoter Score Hospitality CEM 117

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. Indeed, CEM encompasses all of these practices, and more.

Customer Care 66

Customer Care CRM Customer Experience CEM 66

Beyond Philosophy

DECEMBER 23, 2014

It’s also natural to enlist protective measures protecting those bottom lines like cost-effective shipping decisions or restrictive return policies. These are operationally focused, however, and not focused on the Customer’s needs. It’s natural to want to protect your bottom line at the holidays.

CEM 98

CEM eBook Social Media Customer Centricity 98

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. Indeed, CEM encompasses all of these practices, and more.

Customer Care 59

Customer Care CRM Customer Experience CEM 59

ClearAction

JANUARY 14, 2015

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? And do they have an accurate view of how a change in processes, policies, business models, or offering impacts the customer?

Customer Experience Management 48

Customer Experience Management Customer Experience Management B2B 48

ClearAction

DECEMBER 16, 2017

Achieving this goal requires the commitment of all employees on a daily basis to: Ensure all decisions support increasing value for key customers. Ask when assessing the merits of a product, service or policy: How does this strengthen our relationship with our customers?

Customer Centricity 54

Customer Centricity CEM Conference Policies 54

Beyond Philosophy

MARCH 10, 2015

No one relishes the thought of calling the client they have let down or the customer that is rightfully frustrated and explain that they are the one that is responsible. Being proactive, however, with honesty is the best policy, no matter how distasteful it is. Most people can forgive a person for making a mistake.

CEM 60

CEM Policies Customer Retention Conference 60

Beyond Philosophy

JANUARY 26, 2015

I am surprised that it would take as long as 30 days to tell a Customer of a data breach! In today’s world I would hope companies have contingency plans they would roll out if a data breach happened, but maybe I am naive… Also to legislate this policy worries me. This is a law for the “non-Customer centric” organizations.

Customer Centricity 60

Customer Centricity CEM eBook Government 60

Bob Hayes

AUGUST 15, 2016

Adoption of customer experience (CX) best practices plays a significant role in the success of any company. In this post, I present specific customer experience management (CEM) business practices that are linked to high customer loyalty. First, let's review CEM programs.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

Bob Hayes

FEBRUARY 2, 2015

Customer Experience Leaders Outperform Customer Experience Laggards. In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. Customer satisfaction is important for business success.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

Clarabridge

SEPTEMBER 1, 2015

Insurance companies now need to make sure that their customers are not only healthy, but also happy and want to stay with them. This change has led to many insurance companies investing in customer experience management. Here are a few tips to help you create your CX program. This includes the executive team.

Insurance 40

Insurance Healthcare Tips CEM 40

ReviewTrackers

AUGUST 6, 2020

Our ReviewTrackers Academy offers six training courses and certification on Customer Experience Management. The ReviewTrackers Academy’s Customer Experience Management Training and Certification starts with an in-depth background of CEM, examples of corporate success, and the metrics behind that success.

Course 114

Course Marketing Social Media Advertising 114

Beyond Philosophy

MAY 14, 2015

Goodness knows you have several examples of what happens when an organization violates the trust of the Customers’ it serves ( Target, General Mills ). However, you can violate the trust in ways other than a data breach or poor policy decision.

Self Service 60

Self Service Exercises Call Center Analysis 60

Beyond Philosophy

OCTOBER 29, 2014

The effect of loss aversion in a marketing setting was demonstrated in a study of consumer reaction to price changes to insurance policies. [2] 2] The study found price increases had twice the effect on customer switching, compared to price decreases.”.

Net Promoter Score 140

Net Promoter Score Customer Experience CEM Banking 140