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All organizations are on a journey from being Naive to Natural in the way they focus on the Customer, passing through each of four stages: Naïve, Transactional, Enlightened, and Natural. Naïve companies are the least customer-focused and Natural companies are the most customer-focused.
The Intersection Of CustomerExperience And EmployeeExperience by Greg Kihlström. Forbes) Let’s explore three ways that customerexperience and employeeexperience intersect and can work together. 20 Ways to Improve CustomerExperience Management by Call Centre Helper.
Create Clear Roadmaps: Developing roadmaps that connect individual roles with company and customer outcomes increases engagement. Challenge: Without this alignment, employees may disengage, seeing transformation as irrelevant to their work, which can lead to a lack of innovation and customer-focused efforts.
My second book, “ Revolutionize your CustomerExperience ” revealed new research that showed all organizations are on a journey from being Naive to Natural’ in the way they focus on the Customer. What Your People Need to be More CustomerFocused. Define your desired Employeeexperience.
Competition is great for CustomerExperience. The more options there are for mobile payments, the less tolerant Customers are for providers that lack Customer-focus, forcing all the providers to improve their CustomerExperience. If you would like to follow Beyond Philosophy click here.
Downie said that the focus is often on getting all the objective parts right but not focusing on the emotional parts of the experience. Since we know over 50% of the CustomerExperience is emotional, he would start with a Customer focus as his basis for design, with a particular emphasis on the interaction with the Customer.
Ease and efficiency won’t make customers stick around; emotion will and they will pay for a good one. Think Smiling Companies, Happy Customers. Image courtesy of Pixabay
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