Remove CEM Remove Customer Satisfaction Remove Wireless
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When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Not only were the messages not requested, but these customers had to pay to retrieve them.

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How to Build a Culture of Customer Experience Management

Answer Dash

What is customer experience management? Customer experience management, sometimes abbreviated to CEM, is the practice of owning your customer experience and actively working to improve it. It involves research to discover who your customers are, what they need, and where their pain points lie.

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What Target Is Doing to Regain Consumer Trust – – And One of The Most Effective Things They (and GM) Could/Should Do

Beyond Philosophy

Starbucks, for example, learned via its community that customers were not staying in the stores when the batteries on their smart phones ran out of power, leaving to go back home or to their offices to recharge. Domino’s has partnered with Lionsgate Pictures to offer a code for free streaming movies when a pizza is ordered.