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Downie explained that this was the result of recognising that Customer Service is only the final action in what has to be a much more strategic focus on the whole Customer Experience. “If I agree and believe this is about another critical factor to creating a great Customer Experience, EmployeeEngagement.
Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. FIVE CRITICAL PILLARS FOR DESIGNING AN EFFECTIVE CEM PROGRAM. EmployeeEngagement at the Front Line.
Combine both offline and onlineexperiences, where virtual and in-person activities can be worked into gaming. . – Overcome short attention spans by enabling consumers to quickly move from stage to stage in games. Offer opportunities for sharing, such as informal communication about a preferred product or service.
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