Beyond Philosophy

OCTOBER 3, 2014

Downie explained that this was the result of recognising that Customer Service is only the final action in what has to be a much more strategic focus on the whole Customer Experience. “If For example our Audio Tour is available in 27 different languages” he said. “So We don’t get revenue from anywhere else. I couldn’t agree more.

Leadership 154

Leadership CEM Sports Hotels 154

Responsetek

MAY 8, 2018

Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. FIVE CRITICAL PILLARS FOR DESIGNING AN EFFECTIVE CEM PROGRAM. What are the goals and timing for the CEM program?

CEM 40

CEM Strategy Insurance Abandon Rate 40

Beyond Philosophy

FEBRUARY 3, 2015

One example that caught my attention was a 213% increase in conversion when the copy changed from “Get your membership” to “Find your gym & get membership.” There are ten other examples given in the article. Of course, these examples are about the subconscious experience as none of these things make sense.

CEM 60

CEM Retail Consulting Conference 60

Chattermill

NOVEMBER 4, 2018

With machine learning, data scientists, for example, can train an algorithm to understand sentiment based on large data sets, fine-tuning the model to predict sentiment in entirely new sentences. (If They teach computers to do what comes naturally to humans: learn by example.

Strategy 76

Strategy Social Media Analytics Analysis 76

Beyond Philosophy

JUNE 11, 2015

For example, a lifestyle and weight management service company might work curation into their engagement program by having members compete by creating perfect combinations of healthy foods for breakfast, lunch and dinner, or special events like parties. This example is consistent with some overall gamification trends.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Beyond Philosophy

JUNE 4, 2015

If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. Enhance the current experience with Customer-led innovation. Meld the Worlds. We use them all the time.

Omni-Channel 60

Omni-Channel Sports Retail Video 60