How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review
CloudCherry
JULY 25, 2018
“Nearly 90% of respondents from Iconic firms felt they were adept at managing customer experience from an omnichannel perspective ; this figure drops to 75% for all responses, and 66% among the poor performers.”. Iconic firms are not likely to see technology as a primary solution for challenges faced in customer experience.
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