CSM Magazine

NOVEMBER 19, 2021

Inge De Bleecker, Vice President of CX at Applause looks at three ways brands can personalise the customer journey, provide meaningful interactions and improve customer engagement. It has been a central pillar of brand marketing and customer engagement since the turn of the century. Customers expect it.

Omni-Channel 64

Omni-Channel Brands Multi-Channel User Experience 64

DCX

JULY 21, 2024

What to watch: How other brands in various sectors might adopt similar immersive retail concepts to enhance customer engagement and loyalty. Go deeper: Valuable takeaways for customer experience professionals: Tailor experiences to specific demographic groups. I did say it’s Free, right?

Retail 52

Retail CRM Chatbots Customer Experience Professionals 52

Thematic

JUNE 28, 2023

I chose the following: Then, I asked for five examples of how LLMs will affect the work of customer experience professionals. LLMs for personalized experiences on tap: This has potential, but I’m not convinced the technology is there yet. Will we rollout a chatbot incrementally, or go all in from the outset?

Customer Experience 62

Customer Experience Chatbots Social Media Call Center 62

Lumoa

OCTOBER 31, 2018

HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey. Too many organisations are still focused on ‘making money first’, with the customer coming a distant second.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Beyond Philosophy

MAY 12, 2021

Could we face a big gap between what customers expect and what organizations are prepared to deliver when we emerge from this past year? . We invited Nancy Porte, Vice president of Global Customer Experience Verint and vice-chair of the Customer Experience Professional Association (CXPA) board, to discuss this research on a recent podcast.

Customer Expectations 88

Customer Expectations Technology Analytics Chief Customer Officer 88

DCX

AUGUST 13, 2024

Departmental Hunger Games The Gripe: Trying to get Marketing, Sales, IT, and Customer Service to play nice? Example: You're trying to create a 360-degree view of the customer journey, but Marketing is hoarding data like toilet paper in 2020. Action Plan: Map it out. Learn their lingo. Prepare for gasps of horror.

ROI 52

ROI e-support Touchpoint Course 52

Kustomer

NOVEMBER 9, 2023

In recent years, the CX industry has witnessed seismic shifts in how businesses interact with customers. From the rise of chatbots and virtual assistants to the personalization of proactive marketing campaigns and predictive analytics, technology has become an important part of the customer journey.

Customer Experience Professionals 52

Customer Experience Professionals Innovation e-support Customer Experience 52

Chattermill

JUNE 25, 2019

Integrating all data sources into one platform gives brands a holistic view of the customer journey. To unlock insights on the customer, leading brands invest in powerful analytical capabilities harnessing AI and Machine Learning to understand customer feedback at scale. Not Connecting with Customers on Multiple Channels.

Customer Experience 45

Customer Experience Customer Centricity Effort Score ROI 45

Bold360

NOVEMBER 21, 2016

To gain some insight into the key lessons emerging from 2016 and what’s ahead for 2017, we asked a panel of 31 customer-focused marketers and CX pros to answer this question: “When it comes to customer experience: now that we’re nearing the end of 2016, what have you learned and what will you do differently in preparing for 2017?”

Customer Experience 40

Customer Experience Omni-Channel Social Media Self Service 40