Consumers Love Live Chat, but Businesses Aren’t Adopting It. Here’s Why.
Kustomer
MARCH 14, 2022
While phone support isn’t going anywhere, when you force consumers to switch platforms in order to get their questions answered, you give them a reason to abandon their purchase or generate negative feelings. The less effort, the better — and with the digital-first consumer, chat is often better. Why Consumers Love Chat.
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